Herbal Leaf Egg and Soya Bean Beverage
Essay by Ziqikhor • June 23, 2016 • Essay • 1,590 Words (7 Pages) • 1,049 Views
Program: | DIB |
Subject Code & Title: | BUS1100 Introduction to Business |
Assessment Title: | Business Event (Group Assignment) |
Instructor: | Michelle Hoong |
Learning Outcomes | Tasks/ Means | Criteria & Allocated Marks | Assessed Marks | ||||||||
Successful students will be able to: (i) Identify the different types of business (ii) Identify product strategies
. | Form a group of 6 - 7 members. Select type/types of product/s to be sold in a Business Event. Properly plan for the marketing mix strategies for the food fair. Important:
Assignment given: 21 April 2016 ASSIGNMENT DUE DATE: 16 June 2016 by 5pm Late submission: 10% deduction daily basis |
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Marking Guide
- Describe the product/s strategies (10/100)
- Introduction of product/s sold, attach with relevant picture/s [5%]
- Explain why such a product/s being chosen [5%]
- Discuss the pricing strategies (25/100)
- Explain the pricing strategy adopted [10%]
- Prepare a simple Profit and Loss statement which contain cost of goods sold, selling price, unit sold, expenses, revenue, profit/losses [15%]
- Discuss the place/distribution strategies (10/100)
- Discuss the strategic in choosing the location of the stall. [10%]
- Discuss the promotional strategies (25/100)
- Explain the types of promotional strategies and tools used in persuading and communicating product/s to attract customers [10%]
- Design an advertising poster [15%]
- Prepare a reflective learning log (20/100)
- Each member needs to contribute a reflective learning log which not less than 200 words
- The reflective learning log must discuss the true experience gained from the conducting the business fair, eg. Problems faced, how to handle the problems/disagreements among group members and etc
- Discuss the possible areas to enhance your chosen business in this business fair based on what you have done
- Overall format / assignment presentation (10/100)
- Font : Arial
- Font size: 12
- Spacing: 1.5 line
- Alignment: Justify
- Word counts: 1500-1800 (excluding personal reflective journal)
- Overall presentation
- Product strategies (Introduction of products sold)
We choose herbal leaf egg and soya bean beverage as our product to sell on our business event. The reason why we choose them as our final selling product is because of the cost is lower and easily to be made.One of my group members,Polly,had readily made soya bean beverage in her house as her house has a factory to make soya bean beverage.Whereas the herbal leaf bags has been bought by our group members and we cook on the spot.
[pic 1]
- Pricing strategies
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- Profit and Loss statement
Sales | RM3.00 x units RM1.50 x units | ||
Cost of goods sold | |||
Gross Profit | |||
Expenses | |||
Straw | RM3.90 x 2 units | RM7.80 | |
Plastic bag | RM6.50 x 1 units | RM6.50 | |
Ice | RM3.60 x 2 units | RM7.20 | |
Tea Egg Spice | RM6.90 x 1 unit | RM6.90 | |
Cup | RM7.00 x 1 unit | RM7.00 | |
Soya | |||
Egg | |||
Paper(advertisement) | |||
Sugar | RM7.00 x 1 unit | ||
Total expenses | |||
Net profit |
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