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McDonald Marketing Management

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community, and that remains one of their primary goals today. Through their charities, Ronald McDonald House and Ronald McDonald Children's Charities, McDonald's has pumped millions of dollars back into the community over the years. McDonald's customer service policy is laid out in the McDonald's Guarantee. The McDonald's Guarantee states, "your food will be hot. Your service will be fast and friendly. And your drive-thru orders will be double-checked right. If you're not satisfied, we'll make it right. Or your next meal is on us. Guaranteed."

3 Another mission for Macdonald Company is to focus on the quality more than efficiency of service. The customer service procedures of McDonald's are centered on focusing on one customer at a time. They are more concerned with the quality of the service than the speed of the service. Employees usually take only one order at a time. They then prepare that order while the customers wait. After the present customer is satisfied, they move on to the next customer. This procedure allows great YANG SHI

July 29th 2011

MGT 258

MacDonald

Goals and Mission

1 MacDonald Company's first goal is to let one hundred total customers feel satisfaction. However, they do realize that this goal cannot be always reachable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake.

2 McDonald's has a second company goal that sets them apart from most of their competitors. McDonald's was founded on the principle of giving back to the community, and that remains one of their primary goals today. Through their charities, Ronald McDonald House and Ronald McDonald Children's Charities, McDonald's has pumped millions of dollars back into the community over the years. McDonald's customer service policy is laid out in the McDonald's Guarantee. The McDonald's Guarantee states, "your food will be hot. Your service will be fast and friendly. And your drive-thru orders will be double-checked right. If you're not satisfied, we'll make it right. Or your next meal is on us. Guaranteed."

3 Another mission for Macdonald Company is to focus on the quality more than efficiency of service. The customer service procedures of McDonald's are centered on focusing on one customer at a time. They are more concerned with the quality of the service than the speed of the service. Employees usually take only one order at a time. They then prepare that order while the customers wait. After the present customer is satisfied, they move on to the next customer. This procedure allows great accuracy and quality, but lacks speed.

MARKETING MANAGEMENT STRATEGIES

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