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Nike - Tiger Woods Nike Commercial

Essay by   •  March 6, 2011  •  Essay  •  445 Words (2 Pages)  •  2,084 Views

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This Tiger Woods Nike Commercial is not an advertisement for Nike products, but an advertisement about Nike's choice of brand endorsers. The advertisement is not a public apology by Tiger Woods, it a commercial controlled by Nike. The company needed to allow him to be punished on their air time, to show that they did [...]

This Tiger Woods Nike Commercial is not an advertisement for Nike products, but an advertisement about Nike's choice of brand endorsers. The advertisement is not a public apology by Tiger Woods, it a commercial controlled by Nike. The company needed to allow him to be punished on their air time, to show that they did not agree with his actions. This advertisement is very controversial, many people have different views about it but I feel that Nike just wanted everyone to believe that Tiger Woods was sorry.

The advertisement is short, it gets to the point and clearly has a view of disagreeing with Tiger Woods actions. It is able to get to the point quickly and clearly because of the approach the advertisement takes. The way the camera sits at eye level as if we were speaking to Tiger Woods draws attention to his serious and emotional facial expression. It seems that he is reflecting on the words and questions being presented.

From a citizens viewpoint, this commercial is a way of Nike getting around making a public apology. This does not really promote the Nike Brand in a positive way, or negative way. From a consumer viewpoint, this could promote Nike, since Tiger Woods is their sponsor. Tiger Woods is wearing two articles of Nike brand clothing in the commercial that can be seen in his limited view of his head. The Nike symbol also flashes at the end, but otherwise there is no association with Nike. Of course, we all know that Tiger Woods is his enforcer, and that Nike made the commercial. This is clearly a Nike commercial to advertise the company's view on Tiger Wood's recent choices, not products. Tiger Wood's fans may look at this with a totally different approach. As a fan, you may be biased to Tiger and feel that he is turning the situation around and apologizing for his actions. I personally don't see this at all because he didn't say anything in this clip.

Key words in this commercial such as promote discussion, questions of thought, and feeling, give the viewer a chance to make up their own mind about Tiger Woods actions. The commercial leaves us with the question for Tiger "Did you learn anything?" this makes it seem like he needs to think about his actions and how

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