Non for ProFit Industry Selection

The "For Profit University" Industry in the US is a highly competitive and growth driven industry. The main competition is between companies with the highest market share like the Apollo Group, DeVry, and Capella. The industry gained extreme popularity in the past decade due to several factors. These factors include technological advances ( internet), high school retention rates, and the economy. Apollo Groups, "University of Phoenix" is the most notarized online university in the USA. The industry is making the highest revenues in history and has a positive growth outlook.

The "For Profit University" has several factors that drive growth. For example, high school retention rate. An increase in high school graduates means an increase in revenue for universities. In addition, the national unemployment rate is another key driver for the industry's growth. For example, when there is a high unemployment rate, high school students are more likely to stay in school and then pursue higher education, which increases the demand for the services offered by for-profit universities. Also, for-profit universities offer cheaper tuition than national public institutions. For example, the industry leaders market their services to lower income households by increasing financial aid and lowering tuition. These favorable factors are the reason the industry has a 4.6% increase in revenue outlook from 2013 to 2018

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