Tdm250 Ch1 Notess

* Change and unpredictable events are actually predictable

o Terrorist attacks

o Unpredictable Economic down turns

o Saars

o Climate change

* Europe's market share will continue to be largest destination for international tourist arrivals but market share will drop 59% to 45%

* Emerging economy's- china Indonesia russsia india brazil

* Tourism will continue to be sensitive to economic downturns

* Brandification

o Idea that customers prefer brands than not brands

o Hotel marketing- brand of hotel will become more important than destination itself

o Why growing? New hotel projects- in order to finance, the bank will demand that property be associated with brand to give them confidence

o With growing concern of unfamiliar places of safety, branding helps alleviate stress or concerns

* Borderless travel

o Super Europe

o 2004, doubled in geographic size

o Open border policies being loosened up between travel of US, Canada and Mexico

 Also asia

* Environmental trends

o Climate Change and Rising sea level

o As more tourist destinations become destinations negatively impacted, the fewer and fewer unspoiled destinations there will be, and experienced heightened environmental stress

* Space Tourism

o Air travel

 Blimp structure, reach 170 mph

 Virgin galactic- Richard bransen, experimenting with airplanes that enter upper part of atmosphere of space

* Change and unpredictable events are actually predictable

o Terrorist attacks

o Unpredictable Economic down turns

o Saars

o Climate change

* Europe's market share will continue to be largest destination for international tourist arrivals but market share will drop 59% to 45%

* Emerging economy's- china Indonesia russsia india brazil

* Tourism will continue to be sensitive to economic downturns

* Brandification

o Idea that customers prefer brands than not brands

o Hotel marketing- brand of hotel will become more important than destination itself

o Why growing? New hotel projects- in order to finance, the bank will demand that property be associated with brand to give them confidence

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