Tesla Motors

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     Zhejiang Gongshang University

THESIS

   Title: Tesla Motors

      School: of Business Administration

     Major: Of International Business Administration

      Class: Principles of Management

      Student ID: 1701510103

      Name: Alibek Kunayev

      Instructor’s name: Amelie

      YY/MM/DD: 2018.01.02

Acknowledgements

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    TABLE OF CONTENTS (16,Arial)

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1. Introduction
1.1. CEO Elon Musk
2. Tesla’s cars
2.1. Functions of Tesla cars
2.2. SWOT Analysis
2.3. Facts about Tesla Motors Inc.
2.4. PESTEL Analysis
2.5. Five Forces Model Analysis
3. Conclusion

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So, the outline of the thesis will look like the following:

1. Introduction
1.1. CEO Elon Musk
2. Tesla’s cars
2.1. Functions of Tesla cars
2.2. SWOT Analysis
2.3. Facts about Tesla Motors Inc.
2.4. PESTEL Analysis
2.5. Five Forces Model Analysis
3. Conclusion

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1. INTRODUCTION

Tesla, Inc. (formerly Tesla Motors) is an American automaker, energy storage  company, and solar panel manufacturer based in Palo Alto, California. Founded in 2003, the company specializes in electric cars, lithium-ion battery energy storage, and residential photovoltaic panels (through the subsidiary company SolarCity).The additional products Tesla sells include the Tesla Powerwall and Powerpack batteries, solar panels and solar roof tiles.

CEO Elon Musk said that he envisions Tesla as a technology company and independent automaker, aimed at eventually offering electric cars at prices affordable to the average consumer. The company was named after the Serbian-American electrical engineer and physicist Nikola Tesla by company co-founders Martin Eberhard and Marc Tarpenning.

1.1CEO Elon Musk

Elon Reeve Musk (born June 28, 1971) is a South African-born American business magnate, investor, engineer,and inventor. He is the founder, CEO, and CTO of SpaceX; a co-founder, Series A investor, CEO, and product architect of Tesla Inc.; co-chairman of OpenAI; and founder and CEO of Neuralink. Musk is also a co-founder and former chairman of SolarCity, co-founder of Zip2, and founder of X.com, which merged with Confinity and took the name PayPal.

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