The Coca-Cola Company

Being one of the most recognized brand in the world, The Coca-Cola Company, or as most people popularly call Coke, a registered trademark of The Coca-Cola Company in the US since March 27, 1944, is surely a Mega Brand Name that has proven its success in conquering the global market.

Begun on the late 19th century, under the guidance of nifty businessman, Asa Griggs Candler, The Coca-Cola Company dominated the world of soft-drink market throughout the 20th century. By the beginning of 21st century, Coca-Cola has grown evermore stronger! They start with a bang, resuming businesses at some of the countries they have been absence of business for decades.

The key towards The Coca-Cola Company's success is aggressive advertising. They proprieted their first ever advertisement, coca-leaf drug extract, which was cited in a banner advertisement on one of the calendar page of Grier's Almanac, issued on January 1891, documenting bottled Coca-Cola. The first outdoor wall advertisement that promoted the Coca-Cola drink was painted in Cartersville, Georgia, in 1894. From this very humble beginning, Coca-Cola now has become multibillion dollar industries all thanking to their ingenious marketing and advertising.

2007, Coca-Cola came up with Slogan "Life n the Coke Side of Life!" The slogan says it all, short but bold. With lots of eye catching symbol of peace, equality, friendship, togetherness, happiness, and all other good things. Encouraging us to get into the Coke side of life and join the other "good" "positive" people in the Coke Side of the Life. We are somewhat missing out on the "Real Life" by not being one of the people in that Coke Side of Life.

Playing with people psychology, knowing the human longing of acceptance from their peers, Coca-Cola has brilliantly incorporate science into its advertisement, luring more consumers into their consumer base. By using regular people and comically drawn human characters, Coca-Cola smartly manipulates the gap that might be created if the same campaign is done using the picture of celebrity or high society people. By using ordinary, regular, everyday people for its campaign Coca-Cola see the capability of it to create stronger relations between the target market and the advertisement and its messages.

The campaign was a major success, followed by Classic version, Music version, Love version, and Summer version of the Side of Life.

When Coca-Cola was faced with accusation of racism on 2003, The Coca-Cola Company launched the Real campaign; one of them shows advertisement with Employee Benefits, Delivering Security, Value, and Choice. In attempt to restore the good Coke image back towards the customers, assuring that even during their production, distribution, and marketing process, Coke put their employees welfare into great consideration. They try to give image that The Coca-Cola

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