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The Death of the Publishing Industry

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Overall demand for published material, both online and offline, is a fixed number. The editors in the mass media on the market today in a highly competitive market, every customer that the Internet version of the game is because his colleague forum. to illustrate, imagine a pumpkin pie is unevenly cut the stock market, which vary in size. The sum of all actions or "slices", adds to the overall customer base. Although each vendor has a piece of cake, it always aspires to the larger piece. In this zero-sum game, with each piece, the editor of profit, it is more cake, and competition becomes smaller. Statistics show the evolution of subscriptions to electronic journals in recent years, particularly because frequently updated online journals, it is cheaper to manufacture, and worldwide (2 Greek). In this context, the Internet has helped raise many media companies on the Web has increased its market share while reducing property boundaries Competition Forum. Given their sense of inferiority in the price range and time to market, as traditional publishers to stay in business? In the same way can opposing forces in nature as a result of a steady state, there is a single comprehensive mechanism in the publishing industry, designed to cushion the short-term gains of market developments and long term was observed.

This integrated business media is a set of socio-economic factors. Consider first the economics of publishing, the horizontal integration of market segmentation and fixed, such as textbooks contain. Then examine the social impact, such as conventions, content censorship and government regulations, and finally in the particular case, the value of the pound to plunge.

In evaluating the economics of the media, it is useful to examine how publishers are and to consider funding. In general, the media system is offered by the government, private enterprise or a mixture of both, which are all funded by advertising (McCullagh 75) belong. Like any business, the publishing industry for profit, and a room made for all deployment strategies and actions at the end means to achieve the financial rewards.

Many major national magazines and journals have developed a web version of the two or three years, a move that strengthens the media ownership (Van Dur Wurff 217). Large companies, media, or merger with other media that have the same market, a process that used horizontal integration (McCullagh 75) now known. For example, the merger of America Online and Time Warner in 2000 for CNN, Netscape, Warner Brothers and Time magazine has visited.

It is very common in well known magazines such as Time, Fortune, Newsweek and find the full access to the same content on the Web. It takes a little money upfront costs of installing the appropriate infrastructure web hosting, but once the host servers needed to run the site, no additional capital for Internet activities. Translations of the web-ready versions of documents on the World Wide Web, the issue versus the original document, just a different way. For example: TIME Magazine invest seed money to create www.time.com. Once the work site, attracting new readers and advertisers, and generates more sales.

From a project cost of online content already paid, so that the operation of the Web can make more sales, bring little added value. companies to integrate horizontal markets1 efficiency not only to achieve operational, but also to acquire advertisers and readers with different demographic profiles. In this sense, the internet forum seems to realize synergies and combination to strengthen the position of traditional publishers on the market.

Market segmentation is another reason why traditional publishers economical to stay afloat. Instead of specializing a power on the open market, such as consumer goods conglomerate Procter & Gamble, small businesses tend to certain types of products and enjoy a high market share in a small market segment. For example, companies that specialize in the manufacture of artificial face competition heart soft, very little competition, so the demand for predictable and recurring. In general, smaller companies that specialize in one or two products that remain competitive with the response to a specific niche market.

In addition, K-12 textbook market has its own niche, the free online competition. For K-12, most universities rely on printed textbooks as their principal place of learning, too. (Classes from video such as STS125 in the minority), publishers are always looking for ways to revise the contents of textbooks as often as possible. They are able to create a "new" application of textbooks each year by the typos, updated maps, or switching problem sets to produce new editions. This single application for documents printed in the education system to market segmentation and provides a stable cash flow and profitability for traditional publishers. Therefore, until the story is etched, and new scientific discoveries are made, textbooks continue to improve and develop, and traditional publishers such as McGraw Hill will stay in business.

This change in the mechanism of resistance to the publishing industry is rooted not only economic factors but also social aspects. Conventions are censoring the content and regulation flourishing condition for social reasons that traditional publishers are still there. In our society, most readers to observe the reading habits of some or conventions that correspond to human nature. For avid readers, reading books and magazines much more convenient than navigating PDF files on your computer. Alumni can under the tree or in the busy bus station, requiring only a single piece of printed literature, while the latter requires an environment with a socket connection to the Internet and other devices. For fans of science fiction, novels, offers personalized pocket reading experience, and can promote the development of closer relations between the book and the reader. In this sense, readers of the printed, tangible as they are material, and, especially, have the character. paper texture and a robust musty smell of books (yes, feel the old pulp) to mediate the sentimental value and add pleasure to read. This preferential treatment of the conventions of man to promote the sale of books and help traditional publishers to stay in business.

Printed books also offer a higher level of censorship: the fight against the social mechanism that slows the spread of online content. At the age of dazzling breakthroughs



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