The History of Swarovski Crystals

Swarovski

"We add sparkle to people's everyday lives"

The history of Swarovski crystals starts way back in 1895, when the very first stone-cutting machine was designed. That year, in the small village in Tyrol, Austria, Daniel Swarovski opened his own business. Daniel was charmed by the natural beauty of the Northern lights and with the help of Christian Dior, he created the stunning crystal - Aurora Borealis. From that moment on the Swarovski name became famous for the most beautiful, purest, and polished crystals.

In today's world Swarovski crystal represents expensive and glamorous brand with distinctive touch and unique style. Swarovski present in 120 countries with 26,000 employees and led by fourth and fifth generation with six members of the immediate Swarovski family on the executive board. Company consist of two capital businesses: one for selling and manufacturing basic crystal elements to all sort of industries and the second producing distinguished and completed products. In 1977 Swarovski came to USA and their countless items like Swarovski gems, touchstone crystal, Lola & Grace, Chamilia, Swarovski elements, Swarovski optic, jewelry, watches, figurines, bags, chandeliers, home décor, Swarovski lighting and fashion accessories are being sold in more than 1,300 own-operated Swarovski stores and 1,600 partner-operated boutiques.

Company's brand positioning today has amazingly grown, and the awareness of the quality that Swarovski have worked so diligently to convey seems to be known and appreciated by consumers. Their product is really complex, and as complex and intricate as that product is, so are the customers. This gives the company an exceptional gain in the current economy to reach out to a wide range of populations and provide them with a lavish yet inexpensive product.

Swarovski is growing and their market definitely sees additional extensions. Since they are a manufacturer and retailer of crystal, "the sky is the limit". Multiple groups of people and businesses have used Swarovski products. There is controversy over whether or not the company should create its own fashion collection and the discussion of expanding the entire product as a whole in the business world. After 15 years of hesitation, they have recently started working in the field of creating fragrances for females. Aura by Swarovski is a floral fruity fragrance for women was launched in 2011.

They have just bought one of their largest clients, Schonbek, is in North America, which is a chandelier manufacturing company located in upstate New York. With that company in the Swarovski portfolio, they definitely will see a great amount of development and increase in the lighting market. With the Swarovski Crystal Palace Collection, they've created a lot of cutting-edge chandeliers with the world's leading designers. Swarovski is working with reputable artists who have given their products and brand name trustworthiness and recognition. The company has shown how innovatively crystals can be used in a very contemporary way, thus helping to modernize the trademark observation.

Technology and innovation impact everything, and have been the heart of Swarovski's greatest strengths from day one. The company has been able to create a product that has warmed the hearts of so many people. When Daniel Swarovski invented the definitive crystal-cutting machine, he made an astonishing impact on technology. With continued research into new technologies and the quality of stones, Swarovski created Tyrolit grinding tools in 1919; in 1937, the Swareflex road safety reflectors; and in 1949 Swarovski Optik was founded and became a leading manufacturer of precision optical instruments.

Swarovski's marketplace and abundance in retail stores is the most profound in Europe, because their legacy started in Austria. The company also sees rapid progression in all the developing markets, including in China and India. The present market calamity brings a challenge, but it's also creates a great chance for Swarovski to offer an affordable product to customers: a jewelry collection that has the same sparkle of diamonds, but not the same

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