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968 Capital Markets Essays: 376 - 400

Last update: June 9, 2015
  • Market Segmentation

    Market Segmentation

    Market segmentation means dividing a market into distinct group of buyers with different needs, characteristics or behaviour, who might require separate product and marketing mix. It is a way by which companies identify different ways to segment the market and develop profiles of the resulting marketing segment. Kotler et al (2005). It is the process of dividing the total heterogeneous market for a good or service into several segments. Each of which tends to be

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    Essay Length: 472 Words / 2 Pages
    Submitted: February 6, 2012 Essay by people
  • Marketing Analysis River Link Ltd

    Marketing Analysis River Link Ltd

    Question 1 Question Young group Middle age group Elder group Q1 Type of hot beverage Chocolate drinks Chocolate drinks Coffee Tea Tea Chocolate drinks Q2 Reason Indulgence Indulgence Lifting effect Habit refreshing effect, habit Relaxing effect Q3 Shopping place Supermarket Supermarket Coffee shop Supermarket, local shop Supermarket, Local shop Local shop Q4 Influence choice Thick, rich flavour, smooth texture, not too sweet taste Innovations Aroma Personal taste, non caffeine variety Strong taste, knowing branded product

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    Essay Length: 3,246 Words / 13 Pages
    Submitted: February 7, 2012 Essay by ileilia
  • Market Value

    Market Value

    Market value. This is an estimate of the market price, and can serve as a surrogate for the market price if there had been an equivalent transaction in a market. In an efficient market, the expected value of a market price is the market value and is uniquely defined as of a specific point in time. If a market is inefficient, it is the price for a set of cash flows that would have been

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    Essay Length: 758 Words / 4 Pages
    Submitted: February 7, 2012 Essay by moneymakingmo
  • Marketing Situation Analysis

    Marketing Situation Analysis

    Situation analysis: Sunrise exhaust system is a medium scale manufacturing company that manufactures exhaust systems for various automobile companies. The company is into aftermarket auto parts and is in market since 1999. The company focuses to increase its market by reaching as many retailers in the market with right marketing strategies and keeping the competition in mind. The automobile industry in India is quite different then other countries. People prefer using repaired parts then the

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    Essay Length: 1,091 Words / 5 Pages
    Submitted: February 7, 2012 Essay by people
  • American Marketing Association

    American Marketing Association

    American Marketing Association The American Marketing Association, or AMA, is a professional association that consists of individual and groups of professional marketers across the United States. Formed in the 1937 from the merger of the National Association of Marketing Teachers and the American Marketing Society, the AMA has been the leading source of marketing news, journals, books, and research. Since 2008, the association has nearly 40,000 members, 76 professional chapters, and 250 collegiate chapters. Today,

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    Essay Length: 373 Words / 2 Pages
    Submitted: February 8, 2012 Essay by people
  • Open Source Dbms Market

    Open Source Dbms Market

    The continuing acceptance and growing usage of Linux as an enterprise computing platform has enlivened the open source community. The term "open source" refers to software that users are free to run, copy, distribute, study, change, and improve. Often "open source" gets misinterpreted to mean free software. This is understandable, but the open source concept of free is closer to liberty than it is to no charge. Generally speaking, open source software will adhere to

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    Essay Length: 852 Words / 4 Pages
    Submitted: February 12, 2012 Essay by people
  • Strategic Marketing Plan

    Strategic Marketing Plan

    Strategic Marketing Plan: Click of the Mouse Applicant Tracking add o n service Introduction The following paragraphs will provide the reader with the objective and mission for Click of the mouse applicant tracking add on service. In addition, we will look at competition, service features, core strategy, communication, promotion and pricing strategy for the applicant tracking add on service. Mission Statement Click of the Mouse Applicant Tracking system add-on is dedicated to assisting recruiters and

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    Essay Length: 1,993 Words / 8 Pages
    Submitted: February 12, 2012 Essay by people
  • Nhl Shop online Marketing

    Nhl Shop online Marketing

    Group member: Yechao Xu, Sung Hae Lee, Vimal Kakadia, Insu Yang Purpose This market plan's purpose is to enhance NHL shop's performance and raise its competitiveness. Background Overview The National Hockey League (NHL) is a professional ice hockey league of 30 franchised member clubs, of which 23 are in the United States and 7 in Canada. The NHL is widely considered to be the top professional ice hockey league in the world and one of

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    Essay Length: 1,703 Words / 7 Pages
    Submitted: February 12, 2012 Essay by people
  • Market for Mini Suv

    Market for Mini Suv

    The objective of this project is to study about the auto industry and Indian scenario in auto industry. This project is confined only to Mini SUV in auto industry. The project is an attempt to explain the buyer's requirement of cars, how it has changed over the years. It also throws some light on the strategies used by the world renowned auto makers. What are the complying reasons for them to introduce a Mini SUV

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    Essay Length: 577 Words / 3 Pages
    Submitted: February 14, 2012 Essay by email.sharvil
  • Servicing Marketing

    Servicing Marketing

    Services marketing relates to the marketing of services, as opposed to tangible products. A service (as opposed to a good) is typically defined as follows:  The use of it is inseparable from its purchase (i.e., a service is used and consumed simultaneously)  It does not possess material form, and thus cannot be touched, seen, heard, tasted, or smelled.  The use of a service is inherently subjective, meaning that several persons experiencing a

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    Essay Length: 10,404 Words / 42 Pages
    Submitted: February 14, 2012 Essay by usmanniazi
  • What Lessons Can We Learn Regarding Social Marketing Efforts from This Case?

    What Lessons Can We Learn Regarding Social Marketing Efforts from This Case?

    Q1 : What lessons can we learn regarding Social Marketing efforts from this case? Ans. * Establish Centre at the Heart so as to maximize efficiencies: Prabartana chose to work in the in the district of Tangail because of the relationship between agricultural and rural industries, so that we could fully understand the livelihoods of our rural producers. Tangail is a key area of Bangladesh due to its handloom production. It is an agricultural surplus

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    Essay Length: 383 Words / 2 Pages
    Submitted: February 14, 2012 Essay by people
  • Navigating the Marketing Process

    Navigating the Marketing Process

    Navigating the Marketing Process Introduction Now that we have developed a majority of the research for marketing our product we will begin navigating through the complete process in order to develop a final plan and have a complete marketing mix and strategy when we are finished. Definition of Marketing Marketing is a process of planning, promoting and following through with an idea as well as convincing and satisfying individuals and groups that your idea or

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    Essay Length: 1,904 Words / 8 Pages
    Submitted: February 15, 2012 Essay by lgarcia
  • Aurora Capital Case Study

    Aurora Capital Case Study

    Aurora Capital Case Study In the specific case of Aurora Capital, there is a great offer that was put on the floor for the management of the firm. The question at hand in the recent case given was that should they push the firm to commit the hundreds of thousands, and possibly millions, of dollars necessary to complete the business, financial, and legal diligence required to purchase Douglas Dynamics? As well, if they do decide

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    Essay Length: 1,393 Words / 6 Pages
    Submitted: February 15, 2012 Essay by edansky
  • Npv Projections from Capital Expenditures

    Npv Projections from Capital Expenditures

    To: Bob Prescott From: Capital Expansion Analysis Team Date: Tuesday February 14, 2012 Subject: NPV Projections from Capital Expenditures The following information details the analysis and projections of the proposed acquisition of the new onsite longwood woodyard. This project will allow the firm to eliminate excess cost from middlemen and suppliers as well as provide another market for Worldwide Paper to access customers. Accordingly, we expect to generate sales of $10 million within three years

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    Essay Length: 332 Words / 2 Pages
    Submitted: February 19, 2012 Essay by ckim0412
  • Supply Chain Demand and Market Equilibrium

    Supply Chain Demand and Market Equilibrium

    Supply and Demand and Market Equilibrium a) On a supply and demand graph, like the one shown below, identify either the surplus or shortage in the market when the price is P2 and explain what will happen to the price and the shortage/surplus in order to reach market equilibrium. b) On a supply and demand graph, like the one shown below, illustrate the effect of the following 4 actions and describe all the steps involved

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    Essay Length: 277 Words / 2 Pages
    Submitted: February 20, 2012 Essay by people
  • Wholefood Market Case Study

    Wholefood Market Case Study

    WHOLE FOOD MARKET in 2010 Overview: Whole Foods Market has long been known as an company with high quality standards, they have healthy growth stats and well designed employment practices but the company has faced recent difficulties as a result of the economic recession, increasing competition, and complications from acquisitions. To revitalize the company from historical decreases since 2008, Whole Foods Market must revise its costs, refocus its expansion strategies, and promote its brand to

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    Essay Length: 691 Words / 3 Pages
    Submitted: February 21, 2012 Essay by people
  • Groupon - Define Marketing

    Groupon - Define Marketing

    Define Marketing Paper Personal Definition of Marketing My personal definition of marketing would be when a company wants to sell a product then they would test, research, and understand the benefits of the product to the consumer. Once they have obtained the information needed then they would need to promote the product then they would come up with slogans and ways to advertise the product so people would want to purchase the product. Marketing from

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    Essay Length: 798 Words / 4 Pages
    Submitted: February 21, 2012 Essay by people
  • Market Reserch II

    Market Reserch II

    Marketing Plan: Phase II Procter and Gamble is a successful company who has been in business since 1837, and has built a rich heritage which has been able to provide consumers with brands that make life easier and better every day. In 2012, Procter & Gamble developed an idea for Headquarters Dandruff Shampoo because researchers confirmed that consumers were not satisfied with the existing anti-dandruff shampoos. It has taken nearly 5 years of research for

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: February 22, 2012 Essay by gnatalie
  • Defining Marketing

    Defining Marketing

    Defining Marketing Marketing is a tool that is used for advertising and selling of goods or any products that companies wish to show for consumers to purchase. Most companies used marketing as a tool to entice or lead consumers to purchase their products through television, radio, or newspapers and now the internet which has gone to a new level in world. Perrault, Cannon, and McCarthy (2009) defined marketing as "the performance of activities that seek

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    Essay Length: 749 Words / 3 Pages
    Submitted: February 22, 2012 Essay by people
  • Avon's Marketing Orientation Towards Global Operations

    Avon's Marketing Orientation Towards Global Operations

    Avon's marketing orientation towards global operations. Avon's international appearance is three times larger than the number of sales and employees compare to its Northern American Division (Daniels, Radebaugh, and Sullivan, 2011, p. 620). In recent years, most of their marketing managers focus on international expansion rather than in U.S. market, this is because competition from other beauty manufacturer deluge the market and an array of options are available and mostly with high quality products. Avon's

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    Essay Length: 459 Words / 2 Pages
    Submitted: February 22, 2012 Essay by rhovill69
  • Marketing Intelligence

    Marketing Intelligence

    Marketing intelligence is defined as a tool that companies can gain the timely information of changing or developments issue in the marketing environment. That is a helpful procedure for companies, and if I were a marketer of a cell phone company, I will implement some actions that may help my company improve its quality of marketing intelligence. At the first place, we need to pursue the training and motivation of sale forces so that they

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    Essay Length: 419 Words / 2 Pages
    Submitted: February 23, 2012 Essay by kenvin
  • Target Markets for Rolex Watches and Timex Watches

    Target Markets for Rolex Watches and Timex Watches

    Jerry L Bailey Module 1Case Assignment MKT501 - Strategic Marketing Instructors: Cathy Cameron, PhD Target Markets for Rolex Watches and Timex Watches During this case assignment I will demonstrate an understanding of targeting as the foundation of marketing. I will use Rolex watches versus Timex watches for my assignment. I will start off with the target market of Timex; simple put Timex watches are designed and priced for everyone. Timex Watches targets a market segment

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: February 25, 2012 Essay by jerrybailey1
  • Marketing Case

    Marketing Case

    Marketing is important to the success of Toyota and its new luxury electric car, especially todays challenging economic environment. Without marketing an organization simply would be producing products that they believed will sell and can be sold for a profit. This concept is like rolling the dice at a craps table in Las Vegas. The organization may get lucky and produce products that consumers want and generate customers or the organization may lose everything to

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    Essay Length: 593 Words / 3 Pages
    Submitted: February 25, 2012 Essay by people
  • Ethics in Marketing

    Ethics in Marketing

    Ethics in Marketing Marketing, in today's society, is the only way for businesses to attract more business. Unfortunately, marketing has become an ethical dilemma for competing businesses and for many consumers. Many businesses often use fine print or speed talkers for hidden aspects of the product or products for which they are advertising. Consumers need to become fully aware of all aspects of the product they are interested in, and know all ramifications of the

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    Essay Length: 1,150 Words / 5 Pages
    Submitted: February 26, 2012 Essay by definitive
  • Analysis Marketing Plan

    Analysis Marketing Plan

    analysis Marketing Plan The 5 C's of Marketing can be summarized as: Company - The product time line, experience in the market, etc. Collaborators (or Partners) - Distributors, suppliers, and alliances. These are any companies that you work with on a day to day basis to help your company run. Customers - This is your market. Ask yourself what benefits they are looking for. What motivates them in the purchase process? Where does the customer

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    Essay Length: 2,057 Words / 9 Pages
    Submitted: February 26, 2012 Essay by kkkk1123