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Last update: May 15, 2015
  • Marketing Case

    Marketing Case

    Marketing concepts are including three main contents. 1. Customer orientation. Customer orientation is that a firm focus on develops a quality product for consumers, and accepts, respect and respond consumer complaints and queries. Also include in dealing with community issues. 2. Integrated effort. Integrated effort suggests that all stuff should accept responsibility for creating more customer satisfaction. 3. Goal achievement. Business can satisfy customers through corporate the goals. The reasons for business use market concept

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    Essay Length: 253 Words / 2 Pages
    Submitted: August 9, 2013 Essay by xiaoyuivy
  • Market Conditions Competition

    Market Conditions Competition

    Overview As a member of the strategic planning group at my current corporation, Cadillac, we are considering introducing a new product to our inventory line. The marketing director has requested that I gather information on competitors in our industry as well as potential buyer habits to assist with determining the potential success of the new product. The organization is fully aware of the changes in the economy and how they have affected the demand for

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    Essay Length: 1,137 Words / 5 Pages
    Submitted: August 16, 2013 Essay by saworthy
  • Marketing Analysis of Soft Drinks in India

    Marketing Analysis of Soft Drinks in India

    1.1 Introduction In this report, I have covered the details of soft drinks and fruit drinks companies as a result of market analysis performed. I have shortlisted five companies out of many available in Indian market. I have covered every macroscopic and microscopic features of drink companies and have listed out their economic trends in the market. Analysis is performed by keeping the customer needs and target customer group of the company. As the summer

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    Essay Length: 871 Words / 4 Pages
    Submitted: August 18, 2013 Essay by sonal2105
  • The Market Approach to Economic Development Has Proved the Most Successful

    The Market Approach to Economic Development Has Proved the Most Successful

    There are several different competing views of approaches to economic development and at present it appears that the 'market approach' is the most dominant of these. This approach may be defined as a model of economic development based on four principles: privately owned and controlled means of production; markets where goods and services can be freely bought and sold; local, national, and international free trade; and the passing of laws by governments guaranteeing business contracts

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    Essay Length: 560 Words / 3 Pages
    Submitted: August 22, 2013 Essay by Anneshirleyou
  • Marketing Problem

    Marketing Problem

    Marketing Problem According to the Centers for Disease Control and Prevention (2012), 17% of children, in the U.S., aged two to nineteen are obese and 35.7% (more than one-third) of adults in the United States are obese. As a result, companies are having to be a little more creative with their marketing strategies for their unhealthy or perceived to be unhealthy products. Take for example: McDonald's cut down on the size of the French fries

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    Essay Length: 948 Words / 4 Pages
    Submitted: August 27, 2013 Essay by MiniMe17
  • An Employee Leaves a Company

    An Employee Leaves a Company

    When an employee leaves a company to work for a competitor that employee should realize the fine line that can be crossed of unethical business practice. An employee can always move on to the next company with using the knowledge they gained through a degree or trade school. The employee needs to make sure not to divulge any information regarding the old company or even any methods of work that were done. An employee can

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    Essay Length: 333 Words / 2 Pages
    Submitted: August 28, 2013 Essay by Sarahn17
  • Marketing Management

    Marketing Management

    Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. The Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy and currently we all know that aside for fish pork beef and vegetable our beloved Chicken loved by millions of people.

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    Essay Length: 549 Words / 3 Pages
    Submitted: September 4, 2013 Essay by marj
  • Analysis of Smart Phone Market

    Analysis of Smart Phone Market

    Abstract As smaller, cheaper, faster and more efficient components become available, portable computing has taken an interesting turn. A very competitive market has emerged between three key players; notebooks, tablets, and mobile phones. One of these devices will lead the way for mobile computing, the question is which one? As engineers and developers push past barriers previously thought impossible, components used in these devices are not only getting smaller and more efficient, but increasing with

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    Essay Length: 1,564 Words / 7 Pages
    Submitted: September 27, 2013 Essay by sleepymatt
  • Data Base Marketing Program

    Data Base Marketing Program

    1. Please evaluate the effectiveness of Data Base Marketing programs. The underlying principle as to why Harrah's Entertainment Inc. took such an information technology-driven and innovative initiative was to engrave the customer intimacy, which certainly results in loyalty in the long-run, into its core competency. The most promising approach for a company trying to occupy a sweet spot in the grueling gaming industry seemed to begin pursuing a strategy that can best distinguish itself from

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    Essay Length: 2,066 Words / 9 Pages
    Submitted: September 30, 2013 Essay by iseeurpixels
  • Character in Marketing Management

    Character in Marketing Management

    Character in Marketing Management Devon Korff Liberty University Character in Marketing Management Marketing is often times seen as the face of a company, which is why it is important to have a marketing manager who works by a set of deep rooted values. In today's business practices one of the most important qualities a manager can have is great character. Your character defines who you are as a responsible leader, mentor, and employee. By marketing

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    Essay Length: 530 Words / 3 Pages
    Submitted: September 30, 2013 Essay by ddkorff
  • Commerce Bank - How Attractive Is the Industry; and Is the Company Capable of Competing Effectively in It?

    Commerce Bank - How Attractive Is the Industry; and Is the Company Capable of Competing Effectively in It?

    Commerce Bank How attractive is the industry; and is the company capable of competing effectively in it? What is the business? Commerce bank is in the retailing banking business. The banks offer deposit and loan products. Deposit products allow for customers to store money with the bank in exchange for access to payment systems (checks and electric transfers), interest on their money, and bank service infrastructure (ATM's, branches, call centers and internet). Approximately 90% of

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    Essay Length: 1,486 Words / 6 Pages
    Submitted: September 30, 2013 Essay by robin3301
  • Business Marketing in Hong Kong

    Business Marketing in Hong Kong

    Global Business Cultural Analysis: Hong Kong August 16, 2013 Abstract Hong Kong is a country with a perspective on morals, values, and administrative ways which is a general reflection of the region of Asia which is based under Chinese rule. There are successes and failures with the process of change which are important. The effects of Hong Kong's financial crisis can be a recovery with structural changes, and fluctuated fortunes of political parties with measurable

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    Essay Length: 7,064 Words / 29 Pages
    Submitted: October 8, 2013 Essay by breeisbatman
  • Walgreens Marketing Plan

    Walgreens Marketing Plan

    Executive Summary Walgreens is considered a leader in the drugstore arena and currently venturing in the area of healthcare with their wellness centers. Strategically located close to populated areas in a 5 mile radius they are a store of convenience. Not afraid of change this company has moved forward aiming to improve their status financially and socially. They have ventured in areas not normally associated with drugstores by securing a stake in Alliance or AmeriscourceBergen

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    Essay Length: 6,351 Words / 26 Pages
    Submitted: October 12, 2013 Essay by radpraise2000
  • The Exley Chemical Company

    The Exley Chemical Company

    Week 5 Case Study: The Exley Chemical Company I. Problems A. Macro 1. Decrease in sales and profits 2. Lack of team work between departments 3. Operations are scattered throughout the company with little coordination 4. Competition has developed a new technique for the production of polymer that will greatly reduce the cost and give this company a lead in the market 5. Lack of a clear structure for communicating across departments 6. Operational conflicts

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    Essay Length: 1,733 Words / 7 Pages
    Submitted: October 13, 2013 Essay by forbesthree
  • Marketing Case

    Marketing Case

    Executive Summary The purpose of this report is to collecting one week purchasing data of a consumer. In order to analyze the consumer's purchasing behavior, the marketing theory and consumer behavior theory will be used based on the data of the matrix. First step is to track and detail every purchase the consumer make in a week and note what occurred in the decision making process (DMP) and the influences on the DMP for every

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    Essay Length: 2,024 Words / 9 Pages
    Submitted: October 13, 2013 Essay by hazelguo
  • Why Healthcare Practices Need a Marketing Plan

    Why Healthcare Practices Need a Marketing Plan

    Why Healthcare Practices Need a Marketing Plan Marketing is a key component to small and large businesses. A person in marketing has the ability to show creativity when presenting a company's product whether it is something fairly old or presenting something new to potential consumers. Bruce Maller (2009-2013) noted that healthcare practices need to implement a plan to drive a constant changing market due to other healthcare competition, patient healthcare systems, new technology that is

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    Essay Length: 1,744 Words / 7 Pages
    Submitted: October 14, 2013 Essay by truittct
  • Imt Custom Machine Company Case Study

    Imt Custom Machine Company Case Study

    ​ ​​Sept. 18, 2012 IMT Custom Machine Company Case Study 1.)​The assignment given to Charles Browning was completely necessary in terms of development and sustainability of Custom Machines Company, Inc. (CMCI), a subsidiary of International Machine & Tools (IMT). He was asked to learn, investigate and develop a recommendation for the IS activities in the wake of CMCI tighten then expanding its operations over the past volatile decades in the custom machines industry. As one

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    Essay Length: 1,766 Words / 8 Pages
    Submitted: October 15, 2013 Essay by Lizy329
  • Riordan Manufacturing Virtual Organization

    Riordan Manufacturing Virtual Organization

    Riordan Manufacturing Virtual Organization set high standards among the members of their team. The standards consist of low to moderate in aggressiveness, high in risk tolerance and focused on means and its outcome. An organization culture is established by tradition, current customers, and the way things operate. Founders of the organization have made huge impacts on the culture. The culture characteristics concept are base of value, leadership, action, motivation, ethics, work-life balance and reaching out

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    Essay Length: 282 Words / 2 Pages
    Submitted: October 20, 2013 Essay by squalls
  • Could Private Equity Replace the Stock Market

    Could Private Equity Replace the Stock Market

    Could Early-Stage Private Equity Takeovers Prevent Enron-Type Scandals? Reflection Paper on 'Enron: The Smartest Guys in the Room' 1. Introduction - Agency Costs and the "Efficient Capital Markets" Delusion Everyone captured, agency problem, ECMH obviously not working, company relying on traders and spvs to make money bc other branches not working, needed to show short-term profits to investors 2. How Private Deals (Can) Lead to More Information and Better Monitoring PE = access to executives

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    Essay Length: 223 Words / 1 Pages
    Submitted: October 28, 2013 Essay by kkraemer
  • Case for an American Market

    Case for an American Market

    There are currently more than 118,000 people waiting for organ transplants in the United States. In 2012, a total of 6,115 Americans died while waiting for an organ transplant. This is an average of 18 people dead every day, according to the New York Organ Donor Network. The number of deceased people in 2012 displays an enormous spike over the average of 4600 people who die each year, according to Forbes Magazine's Marc Siegel. Though

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    Essay Length: 2,874 Words / 12 Pages
    Submitted: October 30, 2013 Essay by bazemoreing
  • Marketing Plan

    Marketing Plan

    Marketing Plan In the following paragraphs, we will discuss the marketing plan that will bring King Kong Malt Liquor to Boswick Distributors Inc. We will talk on the four phases of the marketing plan that we believe Boswick Distributors Inc. should incorporate to market our product. We will break down each of the phases in detail to show that King Kong Malt Liquor is a viable product that Boswick Distributors can utilize to compete, in

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    Essay Length: 6,882 Words / 28 Pages
    Submitted: November 5, 2013 Essay by fearflight23
  • Ethical Issues Affecting Each Component of the Marketing Mix

    Ethical Issues Affecting Each Component of the Marketing Mix

    Ethical Issues Affecting Each Component of the Marketing Mix Ethical issues in businesses among other related issues like conflicts or success revolves around relationships. In today's business world, it has become inevitable to built strong and effectives between all the key players in businesses (Carroll et al 403). The board of directors in every business has the mandate of giving direction and oversight making sure that the business does not stray from its course and

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    Essay Length: 1,650 Words / 7 Pages
    Submitted: November 5, 2013 Essay by trsina
  • Marketing Is Everybody's Business, by George Gresham

    Marketing Is Everybody's Business, by George Gresham

    Marketing is everybody`s business, by George Gresham A Reflection, by Tetiana Musiienko In the article "Marketing is everybody`s business" author is primarily focuses on complexity of such concept as marketing and its importance for business success. This article shows, why it's wrong to consider marketing as just an activity or function of one department and explores cross-functional involvement of all Company departments. This article can be interested for quite a wide range of readers. First,

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    Essay Length: 541 Words / 3 Pages
    Submitted: November 9, 2013 Essay by tmusiienko
  • Integrated Marketing Communications: Top 7 Steps for Developing a Marketing Communications Plan

    Integrated Marketing Communications: Top 7 Steps for Developing a Marketing Communications Plan

    Integrated Marketing Communications: Top 7 Steps for Developing a Marketing Communications Plan For those of you with marketing communications anxiety, here's a step-by-step guide to follow to create a plan. 1. Begin at the beginning. Marketing communications involves what you say about your business (message) and who you say it to (audience). Start your plan with this information. 2. Set objectives. This will give your plan focus. Make the objectives quantifiable and you'll be able

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    Essay Length: 301 Words / 2 Pages
    Submitted: November 10, 2013 Essay by allyiphone
  • Defining Marketing

    Defining Marketing

    Defining Marketing It remains difficult to explain marketing without researching the subject. Marketing a product/service creates awareness in that market and gives individuals an opportunity to evaluate the product/service. Imagine a superior product made of quality material that obtains excellent features and great packaging; however, then imagine that no one knows about this product (Entrepreneur, n.d.). Unfortunately, a potential buyer cannot buy something he or she does not know exists. This implies that marketing remains

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    Essay Length: 687 Words / 3 Pages
    Submitted: November 11, 2013 Essay by tinam713

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