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Last update: May 15, 2015
  • Gibson Insurance Company

    Gibson Insurance Company

    Company Overview Gibson Insurance Company (Gibson) is a successful financial company which mainly sells two financial products: annuities and life insurance. With a focus on expanding their customer base and its assets under management (AUM), Gibson has recently acquired Compton Insurance Services (Compton) and Midwest Mutual Insurance Company (Midwest). However, the current cost system does not truly reflect the real supporting cost of these products. This analysis of different cost allocation method can help Gibson

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    Essay Length: 420 Words / 2 Pages
    Submitted: May 22, 2013 Essay by kayville1682
  • Exxonmobil - Social Responsibility in a Commodity Market

    Exxonmobil - Social Responsibility in a Commodity Market

    ExxonMobil Social Responsibility In a Commodity Market Prepared by Group #5: Eyad AlHazmi Khaled AlShuwaikhat Abdulla Khabbaz Murad AlAliat 5/8/2012 Table of Contents ARTICLE SUMMARY 2 Exxon Mobil: Social Responsibility in A Commodity Market 2 Demand & Supply: Is It That Simply? 2 The Anatomy of Gas Galloon Price 3 What To Do? 4 DISCUSSION QUESTIONS 5 Question #1 5 Question #2 6 Question #3 7 Question #4 8 Question #5 9 Article Summary ExxonMobil:

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    Essay Length: 2,847 Words / 12 Pages
    Submitted: May 25, 2013 Essay by iammurad
  • Coca Cola Company: Justification Overview

    Coca Cola Company: Justification Overview

    Coca Cola Company: Justification Overview In 1886, John Pemberton from Atlanta, GA mixed a caramel-colored liquid with carbonated water and created the world's most popular beverage, Coca Cola Classic. Only two years later, in 1888, John died without seeing the success his creation would have to the world. Coca Cola has become a beverage conglomerate with over 3500 products sold in more than 200 countries (McKelvey, 2006). Currently, the Coca Cola Company enjoys over 40%

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    Essay Length: 405 Words / 2 Pages
    Submitted: May 26, 2013 Essay by Adreen
  • Datemed Company Analysis

    Datemed Company Analysis

    DataMed is one of the largest privatized medical clinics operating in Vancouver, offering a broad array of services such as post-surgery care, physiotherapy and patient education programs. DataMed's business strategy is to reduce customer wait times. The following is a proposal of how investments in technology can improve efficiency in day-to-day operations and allow DataMed to gain market share. DataMed will generate revenue by establishing a strong reputation for providing an efficient turnover of customers

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    Essay Length: 2,169 Words / 9 Pages
    Submitted: May 31, 2013 Essay by taoyi4521
  • Health Care Market Analysis Paper

    Health Care Market Analysis Paper

    Health Care Marketing Analysis Paper Tricity Health Center is in Fremont California. This clinic manages patients with chronic illness, HIV/AIDS, behavioral issues, prenatal care, smoking cessation, and weight management. Main target of this clinic is teen population. It is in middle of the city so it is easily accessible to all age groups. Like every organization Tricity clinic marketing is mostly on website, TV and Radio. Four P's of Tricity: Marketing four P's are tools

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    Essay Length: 1,415 Words / 6 Pages
    Submitted: June 2, 2013 Essay by sharmaanu
  • Marketing Case

    Marketing Case

    Week Five Student Guide Your knowledge of marketing now includes marketing research, the marketing mix, and marketing strategy, including the 4 Ps of marketing. Week Five examines the dynamic environment of marketing. Now that you have a basic comprehension of marketing concepts, it is important for you to develop an understanding of the effect of modern-day trends and environmental factors on marketing. In addition, you explore the importance of social responsibility and ethics in marketing.

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    Essay Length: 255 Words / 2 Pages
    Submitted: June 3, 2013 Essay by slickerita
  • Mobile Marketing for Tourism

    Mobile Marketing for Tourism

    With the increasing number of travelers using their mobile devices, there are outstanding opportunities for the travel industry predicated on the real time ability to connect and interact with consumers at any time or place. The portable media landscape of mobile offers a powerful medium to deliver content to inform, influence and transact. The opportunities are unlimited, from empowering mobile travelers to improving travel efficiency and building ancillary revenues. Mobile offers the traveling consumer the

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    Essay Length: 394 Words / 2 Pages
    Submitted: June 4, 2013 Essay by igariok1988
  • Marketing Final Case

    Marketing Final Case

    Fireplaces, Firewood, and Accessories Marketing Final Draft Cozy Heat, LLC April 19, 2013 Table of Contents 1.0 - Executive Summary 3 2.0 - Situation Analysis (Overview) 4 2.1 - Market Summary 5 2.2 - SWOT Analysis 8 2.3 - Competition 9 2.4 - Product Offering 10 2.5 - Keys to Success 11 2.6 - Critical Issues 11 3.0 - Marketing Strategy (Overview) 11 3.1 - Mission Statement 13 3.2 - Marketing Objectives 14 3.3 -

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    Essay Length: 6,351 Words / 26 Pages
    Submitted: June 5, 2013 Essay by littlewitch7705
  • Occupation and Education Segmentation Marketing Essay

    Occupation and Education Segmentation Marketing Essay

    Occupation And Education Segmentation Marketing Essay Giordano is a popular brand name comes from Hong Kong and through Gio Reo Company - as a wholesaler, their products are sold in Vietnam clothing market. According to "Vietnam's population hit 85.8 million", Vietnam is one of the top 3 countries which have the biggest population in ASIA. In addition, recently, the Vietnam's economic are growing dramatically, as a result of that; the Vietnamese standard living has reached

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    Essay Length: 743 Words / 3 Pages
    Submitted: June 5, 2013 Essay by hannahgoh94
  • The Company's Strategy

    The Company's Strategy

    The Company's strategy is to achieve this objective through excellent customer service, an extensive breadth and depth of assortment, everyday low prices, and introduction of new merchandising offerings and development of its infrastructure. Company was more concentrate on offering the better quality merchandise found at department stores at price or below the department store sales price. They were 20% to 40 % below department store regular prices. Because of low pricing customer no longer had

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    Essay Length: 376 Words / 2 Pages
    Submitted: June 12, 2013 Essay by ata2371
  • Marketing Case

    Marketing Case

    Kamloops Seniors Outreach Society Name: Institution: Professor: Date: INTRODUCTION The Kamloops City is positioned within the Thompson-Nicola area of the British Columbia and at the central part of the Province. Various activities such as industry, tourism, proletarian trades, and diminutive business describe the city and its environs. The city is rich in culture and opportunity that has enable it to capitalize on its strategic location giving British Columbian a place to set up honest, hardworking

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    Essay Length: 4,013 Words / 17 Pages
    Submitted: June 12, 2013 Essay by Thomson
  • Toyota Marketing

    Toyota Marketing

    Research marketing One of the basics of article marketing research is identifying the target market. However what does that mean exactly? If you are a beginning marketers you might not have the background to know the jargon. Until recently, it was used mostly by advertising agencies. Things have changed. Small businesses, those traditional businesses up and down Main Street as well as those that are Internet-based and in the just getting started phase, don't always

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    Essay Length: 926 Words / 4 Pages
    Submitted: June 13, 2013 Essay by laetitiakalombo
  • Kfc - Maintaining an Effective and Successful Company

    Kfc - Maintaining an Effective and Successful Company

    Introduction Currently, KFC's growth is determined by a strategy that consists of maintaining an effective and successful company. The factors that drive KFC to be successful are franchising and building emphasis on corporately-owned restaurants. Franchising helps KFC to expand further into countries that can only support a small number of restaurants. In contrast, paying more attention on corporately-owned restaurants provided KFC with more control over their product, quality, and cleanliness of every restaurant. However, while

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    Essay Length: 849 Words / 4 Pages
    Submitted: June 18, 2013 Essay by jtang829
  • Medicine Manufacturer

    Medicine Manufacturer

    Step I: Identify the Facts of the Case (Diagnosing the Situation) Ricardo D'Amato is a high salary executive who works for a multinational pharmaceutical company, Jones and Jones. His job is to certify that any new products are ready for approval and registration process and for subsequent marketing. His office is responsible for sending this new product for approval by each of the European government competent authorities (Similar to the FDA in the US). Each

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    Essay Length: 3,376 Words / 14 Pages
    Submitted: June 18, 2013 Essay by necot
  • Riordan Manufacturing It System Analysis

    Riordan Manufacturing It System Analysis

    Riordan Manufacturing IT System Analysis Introduction Riordan Manufacturing has offices and plants in several locations: Albany, Georgia, Pontiac, Michigan, Hangzhou, China, and headquarters in San Jose, California. Each site employs procedures and methods to run each respective office and integrate the information internally at each site. Riordan, as a global company, does not currently possess a system that integrates information from each site together into one system. Team A reviewed the website pages and systems

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    Essay Length: 932 Words / 4 Pages
    Submitted: June 22, 2013 Essay by elfbrat
  • Future Marketing Idea for R & R Motor Vehicles

    Future Marketing Idea for R & R Motor Vehicles

    Future Marketing Idea for R & R Motor Vehicles: Phase out 8pac - 8 Cylinder Sports Utility Vehicle (SUV) for more fuel-efficient 5pac - 4 Cylinder Compact Sedan. Non-financial Pros - I feel that people are getting away from the bigger is better theory in life purchases. I think that people are finally just getting things based on what their needs are. In this day and age families are not as big as they once

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    Essay Length: 665 Words / 3 Pages
    Submitted: June 23, 2013 Essay by nicholerino
  • Finance, Manufacturing, Purchase and Delivery

    Finance, Manufacturing, Purchase and Delivery

    I. Introduction Today, many businesses are continuing to grow as a result of linking the various departments involved in operations such as finance, manufacturing, purchase and delivery. They are more complex because they must work together. Moreover, each of the departments has a large and complex information system and if they do not have a good management system it might cause a big problem with the company. The result is each department has a lot

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    Essay Length: 2,288 Words / 10 Pages
    Submitted: June 23, 2013 Essay by Farn
  • The Global Market

    The Global Market

    The Global Market To become successful within the global market certain factors has to be in place for Riordan but first it starts with effective management and leadership. Management has to react efficiently, evaluate issues, find the appropriate solutions, and use the best available approach to correct the issue. This management team will have to makes some vital decisions daily because the proper decisions are axiomatic to the existence of the company. The global market

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    Essay Length: 368 Words / 2 Pages
    Submitted: June 24, 2013 Essay by dmoney3
  • Gm Market Case

    Gm Market Case

    1. Phase one: Maximize Market Share of Techies Firstly, we decided to focus on Techie Market, so we developed a new version of software with high power features. At the same time, we kept hiring customer service representatives while fired most of our consultants to ensure the focus. We set a high price of the software since Santra acts as the leader of this industry. To ensure the high quality of the customer service, we

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    Essay Length: 594 Words / 3 Pages
    Submitted: July 3, 2013 Essay by wangziqi
  • Marketing Plan Case

    Marketing Plan Case

    Alcolette will make a difference in the lives of those who want to stop drinking, just as Nicorette has help many people stop smoking. "The World Health Organization estimates 140 million people are alcoholics around the world. " (alcohol addiction, 2013)" "1 in 25 deaths can be attributed to alcohol in one way or another. "(Alcohol addiction, 2013)." "Experts believe of the 140 million people addicted nearly 30% can reduce or completely abstain from alcohol

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    Essay Length: 646 Words / 3 Pages
    Submitted: July 4, 2013 Essay by pam0618
  • Company Description Case

    Company Description Case

    1.0 Executive Summary Obesity and keeping fit is major trends in these days, that lead to booming of weight loss industry. Me-In® is the weight loss clinic center that provide one on one consultant with specialized experts, gives easy approach to weight loss. The Me-In®'s mission is to provide customers with exclusively accurate and healthy ways to shape customer's ideal body with best nutrient body care. Highest percent of group of the customers is female,

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    Essay Length: 2,440 Words / 10 Pages
    Submitted: July 4, 2013 Essay by rachel133
  • Coca Cola Company

    Coca Cola Company

    The Coca-Cola Company was founded in 1886 and is today the world's largest beverage company. It wasn't until the middle of the twentieth century that Coca-Cola decided to expand globally. By the 1990's had increased to more than 50 percent global market share in the soft drink industry. Coca-Cola is widely recognized brand name. In the 1990s and 2000s due to poor management the company did not make the list of "America's Most Admired Companies,"

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    Essay Length: 209 Words / 1 Pages
    Submitted: July 11, 2013 Essay by paty617
  • Disclosure Analysis Paper: Ford Motor Company

    Disclosure Analysis Paper: Ford Motor Company

    Disclosure Analysis Paper: Ford Motor Company June 10, 2013 ACC 422 Walfayette Powell Disclosure Analysis Paper: Ford Motor Company In 1903 Henry Ford stared the Ford Motor Company. Since 1903 investors have received continued value from holding stake in the Ford Motor Company. Ford offers three investment opportunities for investors. Before making investment decisions potential investors would review Fords financial statements. Ford Motor Company has numerous disclosures within their financial statements for their assets. These

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    Essay Length: 850 Words / 4 Pages
    Submitted: July 15, 2013 Essay by Denise
  • Paper Manufacturing

    Paper Manufacturing

    1. The paper manufactured in this process is in rolls that are subsequently shipped to other customers downstream in the supply chain. Identify a final product and customer for which paper is used and describe the supply chain beginning with the paper making process. A final product and customer for which paper is used may be an envelope at Fed Ex. The supply chain would begin with the trees or recycled paper being transported to

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    Essay Length: 1,206 Words / 5 Pages
    Submitted: July 28, 2013 Essay by tped7
  • Ben and Jerry's Company Motivational Profile

    Ben and Jerry's Company Motivational Profile

    Ben & Jerry's Company Motivational Profile Motivational Techniques The underlying mission at Ben and Jerry's is to seek out new and creative motivational techniques necessary to uphold the standards holding true to the core foundations of the company's three progressive values. The values and mission at Ben and Jerry's is one of social excellence, product true to the planet by using products made free of chemicals and fair-trade manufactured by wholesome venders. The ingredients used

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    Essay Length: 1,848 Words / 8 Pages
    Submitted: July 29, 2013 Essay by mshurd1

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