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Last update: May 26, 2015
  • Response Paper on Finance and the Good Society

    Response Paper on Finance and the Good Society

    Response paper on Finance and the Good Society Two parts constitutes Finance and the good society. The first part discusses about the roles and responsibilities in finance, including CEOs, bankers, lawyers, regulators and educators, in total, 18 roles. The second part takes a critical look at the financial system’s strength and shortcomings, as well as how to improve in the future. Why financial innovation is important? According to human nature, we have a tendency for

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    Essay Length: 1,017 Words / 5 Pages
    Submitted: November 2, 2017 Essay by Stella Liu
  • Mark 205 Ch1 Marketing Research

    Mark 205 Ch1 Marketing Research

    Marketing Research 2e Multiple Choice Questions 1. The statement below which best describes market research is: 1. The use of surveys to find out about customers 2. A function that links the organisation with its market environment 3. A function used to find out about customer needs and wants 4. None of the above 2. The stages involved in market research include: 1. Problem definition, research design, survey design, data analysis, presentation of results 2.

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    Essay Length: 1,418 Words / 6 Pages
    Submitted: November 11, 2017 Essay by Rida12
  • Financial Markets

    Financial Markets

    Financial Markets - Arushi Sharma & Hisham Ahmed Rizvi 1. 1. FINANCIAL MARKETS ARUSHI SHARMA [50240] HISHAM AHMED RIZVI [50269] BBS II-B SHAHEED SUKHDEV COLLEGE OF BUSINESS STUDIES A Financial Management Presentation 2. 2. FINANCIAL SYSTEM An Overview 3. 3. WHAT IS A FINANCIAL SYSTEM? The financial system plays the key role in the economy by • stimulating economic growth, • influencing economic performance of the actors, & • affecting economic welfare. This is achieved

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    Essay Length: 2,204 Words / 9 Pages
    Submitted: November 12, 2017 Essay by Shubham Aasar
  • Cisco Systems: Launching the Asr 1000 Router Using Social Media Marketing

    Cisco Systems: Launching the Asr 1000 Router Using Social Media Marketing

    This is important because the current generation is moving towards the digital media, and this generation is the target customers for Cisco. Strengths: 1. Cisco has been innovative in ways to reach out its customers (e.g., Edge quest 3-D game, second life presence). 2. ASR 1000 costs less than half the price and just the fraction of the price compared to that of competitors. 3. A single ASR 1000 series router save the equivalent carbon

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    Essay Length: 278 Words / 2 Pages
    Submitted: November 25, 2017 Essay by Abhijith Rajeev
  • Is Cost Leadership Strategy a Good Strategy in a Mass Market?

    Is Cost Leadership Strategy a Good Strategy in a Mass Market?

    1) Is cost leadership strategy a good strategy in a mass market? Cost leadership strategy is a good strategy in a mass market. It is one of the 3 Porter’s generic strategies developed by Michael Porter which is regularly utilized by businesses to accomplish and preserve competitive advantage. Advantage of this is that firms get to achieve economies of scale through cost leadership strategy. For example, Wal-Mart during its early years was not recognized as

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    Essay Length: 706 Words / 3 Pages
    Submitted: November 26, 2017 Essay by Jia Jie
  • Weis Markets, Inc. Company Analysis

    Weis Markets, Inc. Company Analysis

    Weis Markets, Inc. is a Mid-Atlantic food retailer based in Sunbury, Pennsylvania. It currently operates 204 stores in Pennsylvania, Maryland, New York, New Jersey, West Virginia, Virginia, and Delaware. Weis operates in the food retail market. Weis’s products include bakery products, beer and wine, dairy products, deli products, floral, fresh produce, frozen foods, fuel, general merchandise items, groceries, meats, pharmacy services, prepared foods, and seafood. Weis practices in purchasing from over 150 local farmers in

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    Essay Length: 1,208 Words / 5 Pages
    Submitted: November 26, 2017 Essay by simgotsleeved
  • Marketing Strategy

    Marketing Strategy

    EXECUTIVE SUMMARY Business analysis refers to the discipline of research that deals with the identification of the needs of the business and the determination of the solutions to the problems that may arise in the course of the business. The following report attempts to look into the tools of business analysis and evaluate them on the basis of their appropriateness for the esteemed cosmetic manufacturer, Estee Lauder Inc. in the Australian market. The report deals

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    Essay Length: 1,405 Words / 6 Pages
    Submitted: December 3, 2017 Essay by ABY K
  • Choosing Reasons for Those Market Strategies

    Choosing Reasons for Those Market Strategies

    Choosing Reasons for Those Market Strategies All those way for reaching customers is very important for Netflix. But all of those marketing strategies should be examined for their suitability according to market and customer needs and conditions. In order to examine those criterias we need to understand positions our products in product market, buyer readiness stages and product life cycle stages. As we mentioned above Netflix has been using push and pull strategies together and

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    Essay Length: 313 Words / 2 Pages
    Submitted: December 12, 2017 Essay by İPEK TAĞKUŞ
  • B2b Marketing

    B2b Marketing

    JEESHA JINDAL EDUCATION Indian School of Business Apr’17-Mar’18 Post-Graduate Programme in Management (GMAT- 730/800) * Marketing Coordinator, Solstice: Increased alum engagement by 20% via running social media campaigns on 5 different platforms * National Finalists (12/500) (ongoing), Blitzkrieg, IIM-A: Generated 25% return on equity in a business simulation competition involving sales & marketing, product, finance and HR decisions * Selected(1/) to present a case on ‘Leveraging Lakme Fashion Week’ to HUL leadership during the 2

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    Essay Length: 966 Words / 4 Pages
    Submitted: December 17, 2017 Essay by Jeji
  • Digital Marketing – Is It the Next Traditional Marketing?

    Digital Marketing – Is It the Next Traditional Marketing?

    Digital Marketing – Is it the next traditional marketing? The era of the Internet has brought about a revolution of sorts in a gamut of diverse sectors such as communication, finance and banking, information technology and trade and commerce to name a few. The key objective for most businesses is to engage their target markets on appropriate platforms. Staying on the pulse of the consumer is the only way to achieve full visibility and retention.

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    Essay Length: 1,971 Words / 8 Pages
    Submitted: December 20, 2017 Essay by Nikita Ashok
  • Marketing Research and Analytics in a Global Environment

    Marketing Research and Analytics in a Global Environment

    STUDENT EXAMINATION NUMBERS: YUTING SONG 203029159 RUIQIAN JIA 204029487 PENG LIN 204011798 XI WANG 204049453 MODULE NO: MAN00064M MODULE TITLE: Marketing Research and Analytics in a Global Environment Module Tutor: Dr. Hector Gonzalez Jimenez Essay Title: Marketing Research and Analytics in a Global Environment Word Count:1282 ________________ Abstract The study was designed to investigate the qualitative research and quantitative research in China and the UK, which one is better for the fashion cloth pre-market research.

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    Essay Length: 2,566 Words / 11 Pages
    Submitted: December 26, 2017 Essay by xw1546
  • General Motors Global Finance

    General Motors Global Finance

    1. Introduction to GM (Jasim) Answer 1: General Motors was the world’s largest automaker and, since 1931, the world’s sales leader. In 2001, GM had unit sales of 8.5 million vehicles and a 15.1% worldwide market share. Founded in 1908, GM had manufacturing operations in more than 30 countries, and its vehicles were sold in approximately 200 countries. In 2000, it generated earnings of $4.4 billion on sales of $184.6 billion. Answer 2: General

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    Essay Length: 1,516 Words / 7 Pages
    Submitted: December 27, 2017 Essay by tkay86
  • Case Study Espresso Lane to Global Markets

    Case Study Espresso Lane to Global Markets

    We are considering expanding Espressamente in the markets of Brazil, China, Germany, India, Japan, the United Kingdom and the United States. In order to prioritize the best potential market for growth, we conducted a country screening (exhibit 1) against economic, political, sociocultural and competitive forces in each market1 and identified numerous success factors2 (exhibit 2). Of these, the most important are coffee consumption, sales, and income per capita, as these imply use of disposable income

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    Essay Length: 546 Words / 3 Pages
    Submitted: January 16, 2018 Essay by Amy Patel
  • Eco 344h5: Labour Economics and Market Frictions

    Eco 344h5: Labour Economics and Market Frictions

    ECO344H5: Labour Economics and Market Frictions Th, 1:10am-3:00pm, IB 140 Winter term, 2017 Instructor: Laura Turner Email: lmf.turner@utoronto.ca Office hours: 3:15-5:30pm, Th, Rm. 3262 Innovation Complex (Office hours will be moved to Monday at the same time in Weeks 6 and 10) RECCOMENDED COURSE READINGS: Benjamin, Gunderson, Lemieux, Riddell. Labour Market Economics, 7h Edition PREREQUESITES: ECO200Y5/204Y5/206Y5, 220Y5/227Y5/STA(250H1,257H5)/STA(257H5,261H5)/STA(257H5,248H5/258H5) Prerequesites are strictly enforced. Students who do not meet prerequsites can be removed at any time. SCHEDULE OF

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    Essay Length: 704 Words / 3 Pages
    Submitted: January 19, 2018 Essay by Kai-shek Chiang
  • Online Marketing

    Online Marketing

    Online marketing is the word the most we are hearing today. it is about the marketing on the basis of online methods. this technique is mostly used by the business entities who sell the products through online as it is the simple way to grasp the attention of the consumers who want to do online purchases. for the consumers it is online shopping and for the retailers it is online marketing. Marketing is an activity

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    Essay Length: 344 Words / 2 Pages
    Submitted: January 24, 2018 Essay by siri sona
  • Various Elements of Marketing Process

    Various Elements of Marketing Process

    Marketing Orientation Table of Contents Contents Page No Marketing audit…………………………………………………………………….2 Marketing Mix………………………………………………………………………2 PEST Analysis………………………………………………………………………3, 4 SWOT Analysis……………………………………………………………………..4, 5 Marketing Objectives………………………………………………………………..5 Marketing Concept…………………………………………………………………..5 Customer Orientation………………………………………………………………...5 Achivieing & maintaining Customers requirements…………………………………6 Service and quality more important than price for regular customers……………….6 Customer Care Strategy………………………………………………………………6 Various cost for attracting new customers and customers retention………………….6 Bibliography…………………………………………………………………………..7 ________________ Various elements of marketing process: Following are some elements of marketing process * Marketing audit * Marketing Mix * PEST analysis *

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    Essay Length: 1,405 Words / 6 Pages
    Submitted: February 1, 2018 Essay by furqan77
  • New Venture Financing

    New Venture Financing

    New Venture Financing Fall 2013 Professor Chowdhury TABLE OF CONTENTS EXECUTIVE SUMMARY …………………………………….………………………3-4 STARTUP SUMMARY...................................................................................................4-6 FUNDING OPTIONS …………..…………………………………………...………..6-10 CONCLUSION ……………………………………………..…………….......................10 REFERENCES ……………………………………………..……………...................11-12 Executive Summary Mission: At OQLC, the mission is to offer quality coffee and a variety of unique pastry products at an affordable price to meet the demands of the New York City population, particularly residents and businesses in the North section of the Bronx. Vision: At OQLC, the vision is to provide an

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    Essay Length: 2,796 Words / 12 Pages
    Submitted: February 9, 2018 Essay by orodriguez0208
  • Loreal Market Analysis

    Loreal Market Analysis

    To: Ms. Carol Hamilton From: Lilian Wu Market analysis One of the reasons that L’Oreal’s French success doesn’t work in the US is the existing competition. First of all, various brands that Americans are familiar with, such as Olay, Noxzema and Pond’s, own the largest dollars share within the market of cleansers and moisturizers and these skincare brands have more affordable prices than L’Oreal Plénitude does. In addition, customers who shop in the HBA section

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    Essay Length: 823 Words / 4 Pages
    Submitted: February 12, 2018 Essay by yuwei
  • Finance Study Guide

    Finance Study Guide

    1. Four Types of entrepreneurial ventures are: Marginal/Survival, Lifestyle, Managed Growth and High/Aggressive Growth. Key Characteristics: (Types of Ventures handout) Implications: • Time horizon and expectations • Cost structure and resource commitments • Financing - debt versus equity • Partners and kinds you choose • Ongoing cash flow management and its role • Exit strategy Venture: aggressive growth – looking to scale across the US and perhaps international countries 3. It is useful to approach

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    Essay Length: 1,624 Words / 7 Pages
    Submitted: March 4, 2018 Essay by ekmoreno
  • Customer Needs and Business Opportunity 3 Operational Plan 4 Management and Key Personnel 7 Marketing Plan 8 Tesla Financial Projections

    Customer Needs and Business Opportunity 3 Operational Plan 4 Management and Key Personnel 7 Marketing Plan 8 Tesla Financial Projections

    Executive Summary 1 SWOT ANALYSIS 2 Porter 5 Forces 2 Customer needs and business opportunity 3 Operational Plan 4 Management and key personnel 7 Marketing plan 8 Tesla financial projections 9 0 Executive Summary Companies are big and complex, especially Tesla. Inside a company we can find an Internal environment composed by social entities and outside it we can find an external environment. To pursuit its goals a company has to have a valid strategy

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    Essay Length: 4,295 Words / 18 Pages
    Submitted: March 18, 2018 Essay by tecan03
  • The Malaysian Crisis - Money, Banking & Capital Markets

    The Malaysian Crisis - Money, Banking & Capital Markets

    Image result for unikl logo Image result for unikl logo UNIKL BUSINESS SCHOOL SEMESTER 4, 2017/2018 GROUP ASSIGNMENT ______________________________________________________________________________ EEB30203 MONEY, BANKING & CAPITAL MARKETS CASE STUDIES ______________________________________________________________________________ SECTION: IB10 PREPARED BY STUDENT’S NAME ID NUMBER * MOHD ADIB BIN ISMAIL 62215217197 * ABDUL RAHMAN IMAN BIN ZAINURI 62215217172 * AMEER FAHIM BIN AMEER SHARIFFUDDIN 62215217196 PREPARED FOR: (DR FAUZI ZAINIR) DATE OF SUBMISSION: 27th DECEMBER 2017 1. What caused the financial crisis in Malaysia

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    Essay Length: 2,741 Words / 11 Pages
    Submitted: March 26, 2018 Essay by Adi Ismail
  • Marketing Analysis of Raffles Hotel Singapore

    Marketing Analysis of Raffles Hotel Singapore

    MARKETING ANALYSIS OF RAFFLES HOTEL SINGAPORE MARKETING ANALYSIS OF RAFFLES HOTEL SINGAPORE historic-hotels-raffles-hotel-01.jpg BA3 H1 GROUP1: Ami, Guo Stan, Li Evan, Sun Richard, Li Aman,Takhar ________________ Table of Contents Introduction 3 Last 3 Ps of the 7Ps Model 3 5 Cs Analysis 5 TOWS Matrix 8 FAB Chart and Unique Selling Proposition 10 Segmentation and targeting 12 Conclusion 15 Reference Error! Bookmark not defined. Job Distribution Introduction and Conclusion---------------------------------------------------------------Ami Guo 3 Ps and FAB Chart

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    Essay Length: 3,412 Words / 14 Pages
    Submitted: March 28, 2018 Essay by aaaaamirr
  • Roadshow Marketing and Sales Proposal

    Roadshow Marketing and Sales Proposal

    Tremaz AA Driving School, To the Head of Marketing Dear Sir/Madam, RE: Roadshow Marketing and Sales Proposal Tremaz has an interesting marketing idea that will help your brand grow and remain ahead of your competitors. We are an entertainment agency that has successfully partnered and worked with other brands in the past. Our marketing efforts and campaign will bring lots of new students at your doorstep. We organize and run energetic roadshow events that lead

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    Essay Length: 329 Words / 2 Pages
    Submitted: April 1, 2018 Essay by Loffi
  • The Sharing Economy and Marketing Strategy of Airbnb

    The Sharing Economy and Marketing Strategy of Airbnb

    C:\Users\quilliaj\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.Outlook\WRKV8EWL\trinity-common-use (2).jpg Image result for airbnb logo hd Individual live case study Siddharth Patel Trinity Business School Module: BU7003 Marketing Strategy Professor: Laurent Muzellec March 7, 2018 ________________ The Sharing Economy and Marketing Strategy of AirBnB The sharing economy refers to the recent phenomenon whereby large segments of the population are enabled to collaboratively make use of under utilised assets via fee-based sharing (Zervas et al., 2015). AirBnb is the quintessential example of

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    Essay Length: 285 Words / 2 Pages
    Submitted: April 10, 2018 Essay by Shivam Mehta
  • Marketing Aspect - Cats & Dogs Café

    Marketing Aspect - Cats & Dogs Café

    Management Aspect | Management Aspect INTRODUCTION The management aspect partakes in the organizations capability to handle and control its operations. Key elements are required to attain managerial feasibility such as top and bottom management involvement, formal communication and commitment. The organization combines both experiences of managers and employees with extensive training to further improve the quality of its service. This contains the organizational chart and qualifications of the people involved in the formation of the

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    Essay Length: 2,353 Words / 10 Pages
    Submitted: April 16, 2018 Essay by Krysha Sanchez

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