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Last update: January 25, 2016
  • Global Marketing, Localized or Standardized Strategy Selection

    Global Marketing, Localized or Standardized Strategy Selection

    When considering the marketing, product, and positioning strategies involved with taking a US based consumer product global, there are many variables to consider. Some key considerations include; the market's economy, political climate, legal system, and of course, there are cultural considerations (Levens, 2012). Of these, culture may have the most effect on how to market a product internationally. There are currently two schools of thought for international marketing, which are the adoption of a standardized

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    Essay Length: 698 Words / 3 Pages
    Submitted: April 7, 2017 Essay by Andy Rubiano
  • Global Business

    Global Business

    3.Do you think the Japanese management style is still relevant in today’s and tomorrow’s rapidly changing global business environment? -> Japan experienced an exponential growth around 1980’s, being 2nd largest economy after US and it also experienced its worst growth stagnation in 1990 for the first time, post-world war. The Japanese term "hourensou" refers to frequent reporting, touching base and discussing -- important attributes that are said to characterize collaboration and information flow within effective

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    Essay Length: 894 Words / 4 Pages
    Submitted: April 27, 2017 Essay by Tapan Joshi
  • Global 2 Rwanda Essay

    Global 2 Rwanda Essay

    Tommy Romano 4/1/17 Global 2 Rwanda Essay Over the years there has been many awful genocides. Some have included mass killings of a specific race like the Holocaust. Others were about an extreme sense of Nationalism, or a dictator like Pol Pot and Cambodia. One that truly stands out is the Genocide of the Tutsi in Rwanda. It was a story of mistreating and then the karma that came after it. It was an important

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    Essay Length: 1,275 Words / 6 Pages
    Submitted: April 27, 2017 Essay by tommyromano123
  • Itt Automation: Global Manufacturing Strategy

    Itt Automation: Global Manufacturing Strategy

    ITT Automation: Global Manufacturing Strategy 1. What are your recommendations regarding the issue of standardizing process technology across all plants? Are there motives behind this proposal, other than those stated in the case? As it is visible from Exhibit 5, the price trends indicate high pressure on the margins of ABS suppliers. The way to improve top line of the company is through volumes. To stay ahead of the competition in this market, ITT must

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    Essay Length: 1,200 Words / 5 Pages
    Submitted: July 2, 2017 Essay by Dinesh Karanki
  • Global Financial Crisis

    Global Financial Crisis

    The Global Financial Crisis in 2008 has done a serious impact to the Malaysia Economy. Unlike the previous financial crisis Malaysia experienced in 1998 which is origin in Thailand, the Global Financial Crisis is originated from the United States due to the weaknesses of its financial industry. The United States is one of the country that owns a strong economy that any of the changes made by the United States will affect the global economy.

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    Essay Length: 618 Words / 3 Pages
    Submitted: July 26, 2017 Essay by Liang Ah
  • 2 Sides Globalization

    2 Sides Globalization

    In these days, all countries of the world insist the significance of globalization. However, the world faces the dark side of globalization, such as polarization. It is such irony that globalization causes polarization, because the pros of globalization assert it giving reasons that globalization is indeed the key of bringing mutual advantage. According to the speaker of the seminar said that free trade, fall into globalization category definitely cause polarization. Free trade involves polarization from

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    Essay Length: 308 Words / 2 Pages
    Submitted: October 8, 2017 Essay by Chris Lee
  • How Is the Sharing Economy Characterized? Can Sharing Economies Go Global? What Are Uber’s Core Competencies?

    How Is the Sharing Economy Characterized? Can Sharing Economies Go Global? What Are Uber’s Core Competencies?

    Question 1 How is the sharing economy characterized? Can sharing economies go global? What are Uber’s core competencies? ________________ The sharing economy takes advantage of existing resources. It creates a use for an otherwise unused asset. This decreases excess waste and consumption by limiting the total number of cars being used and increasing their usage. Uber essentially created a new marketplace by connecting consumers and suppliers. There is an accepted level of trust in this

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    Essay Length: 2,344 Words / 10 Pages
    Submitted: October 13, 2017 Essay by Lindsay Barrington
  • Globalization

    Globalization

    Running head: Globalization Student’s Name University Affiliation Question 1: Are you for or against globalization? Why I support globalization of a business My support is because of various reasons like: i. Growth Opportunities Companies are searching for ways to expand their businesses, but a saturation in the local markets leads to globalization. Globalization helps in full utilization human and capital resources such as machinery and technology. ii. Economies of Scale In the modern world, companies

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    Essay Length: 804 Words / 4 Pages
    Submitted: October 19, 2017 Essay by drndiranguj
  • Educational Leadership Models from a Global Perspective

    Educational Leadership Models from a Global Perspective

    EDUCATIONAL LEADERSHIP MODELS Educational Leadership models from a global perspective Case Study Name Institution Date Leaders are not born; they are made; so goes the cliché. In essence, leadership is a process. Leadership in itself is the process of creating unified vision amongst followers with the view of attaining certain set goals by developing strategies and metrics to measure the attainment of such goals (Naylor, 1999). However, leadership is not a rudimentary process; it must

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    Essay Length: 4,179 Words / 17 Pages
    Submitted: November 2, 2017 Essay by Humphrey Akwabi
  • Ikea's Global Sourcing Challenge Case Analysis

    Ikea's Global Sourcing Challenge Case Analysis

    Case Analysis 1: IKEA’s Global Sourcing Challenge 1. How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program? Barner should decline the invitation and not take part in the live discussion of their program. The idea of being able to plea their case to the public and educate all on their efforts to fight child labor is not all that terrible.

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    Essay Length: 985 Words / 4 Pages
    Submitted: November 3, 2017 Essay by jasmin flores
  • How Does the Global Spread of English Language Affect the Academic Development of Kazakh School Students?

    How Does the Global Spread of English Language Affect the Academic Development of Kazakh School Students?

    Impact of English on the academic development of Kazakh school students Research Paper (Essay 2) How does the global spread of English language affect the academic development of Kazakh school students? Abstract The world received the unique English language which is used in all spheres of life by the overwhelming number of the countries. There are controversies over the impact of English as a global language on different spheres, such as education. The main aim

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    Essay Length: 1,714 Words / 7 Pages
    Submitted: November 19, 2017 Essay by zhaniya blacky
  • Marketing Research and Analytics in a Global Environment

    Marketing Research and Analytics in a Global Environment

    STUDENT EXAMINATION NUMBERS: YUTING SONG 203029159 RUIQIAN JIA 204029487 PENG LIN 204011798 XI WANG 204049453 MODULE NO: MAN00064M MODULE TITLE: Marketing Research and Analytics in a Global Environment Module Tutor: Dr. Hector Gonzalez Jimenez Essay Title: Marketing Research and Analytics in a Global Environment Word Count:1282 ________________ Abstract The study was designed to investigate the qualitative research and quantitative research in China and the UK, which one is better for the fashion cloth pre-market research.

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    Essay Length: 2,566 Words / 11 Pages
    Submitted: December 26, 2017 Essay by xw1546
  • General Motors Global Finance

    General Motors Global Finance

    1. Introduction to GM (Jasim) Answer 1: General Motors was the world’s largest automaker and, since 1931, the world’s sales leader. In 2001, GM had unit sales of 8.5 million vehicles and a 15.1% worldwide market share. Founded in 1908, GM had manufacturing operations in more than 30 countries, and its vehicles were sold in approximately 200 countries. In 2000, it generated earnings of $4.4 billion on sales of $184.6 billion. Answer 2: General

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    Essay Length: 1,516 Words / 7 Pages
    Submitted: December 27, 2017 Essay by tkay86
  • Case Study Espresso Lane to Global Markets

    Case Study Espresso Lane to Global Markets

    We are considering expanding Espressamente in the markets of Brazil, China, Germany, India, Japan, the United Kingdom and the United States. In order to prioritize the best potential market for growth, we conducted a country screening (exhibit 1) against economic, political, sociocultural and competitive forces in each market1 and identified numerous success factors2 (exhibit 2). Of these, the most important are coffee consumption, sales, and income per capita, as these imply use of disposable income

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    Essay Length: 546 Words / 3 Pages
    Submitted: January 16, 2018 Essay by Amy Patel
  • Global Logistics

    Global Logistics

    Danielle Higgins Liberty University BUSI604 Key Term and Why You Are Interested in It The key term that I decided to research for this week is known as Global Logistics. The term logistics refers to the movement of finished products, semi finished products, components, and materials between various locations (Satterlee, 2016). I was interested in this topic because I wanted to find out more about how different industries are able to efficiently gather, store, and

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    Essay Length: 805 Words / 4 Pages
    Submitted: January 26, 2018 Essay by daniellehig
  • Indian Television - Evolution, Global Comparison and Emerging Trends

    Indian Television - Evolution, Global Comparison and Emerging Trends

    Paper Indian Television - Evolution, Global Comparison and Emerging Trends Samrat Dhar Abstract The Indian television industry has come a long way since its inception in 1959, in the way content is both produced and consumed as also the technological aspect of its delivery to a socioculturally diverse and vast audience. With a modest beginning through public broadcasting available to viewers only in Delhi to leapfrogging to an age of multi-national syndicated content and IPTV,

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    Essay Length: 2,611 Words / 11 Pages
    Submitted: February 2, 2018 Essay by samratdhar18
  • Warming Hits the Himalayas, World's 'highest' Village Is Facing Heavy Drought

    Warming Hits the Himalayas, World's 'highest' Village Is Facing Heavy Drought

    Warming hits the Himalayas, world's 'highest' village is facing heavy drought Himalayan village of Komik is lying at an elevation of 4,587 meters. It is world’s highest village available by a motor able road. Yet, remote as it is, even though it is a remote place but it is affected by climatic changes. It is having a thoughtful result on the village’s method of life and, on a superior scale, the delicate ecosystems of the

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    Essay Length: 740 Words / 3 Pages
    Submitted: February 20, 2018 Essay by shreyasreejith
  • Global Chocolate Industry

    Global Chocolate Industry

    ________________ Table of Contents 1. Introduction 1 1.1 Current Market Situation 1 1.2 Motivation 1 1.3 Porter’s 5 Forces 1 1.4 History of Chosen Companies 2 1.4.1 Hershey History 2 1.4.2 Lindt and Sprungli History 2 1.4.3 Tootsie Roll Industries History 2 1.5 Strengths and Weaknesses 2 1.6 Revenue and Market Capitalisation 2 2. Historical price analysis (Cumulative Change in Stock Prices) 3 2.1 Industry-Wide Price Analysis 3 2.2 Company Specific Analysis 4 2.2.1 Hershey

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    Essay Length: 6,425 Words / 26 Pages
    Submitted: March 31, 2018 Essay by melissaang
  • Advertising - Globalization, National Identity and Unity

    Advertising - Globalization, National Identity and Unity

    DOCTOR OF BUSINESS ADMINISTRATION RESEARCH PROPOSAL AA901 TITLE: ADVERTISING - GLOBALIZATION, NATIONAL IDENTITY AND UNITY LECTURER: DR SITI ZALEHA SAHAK BY: MUHAMMAD ALI ISNAN 2017988077 ________________ INTRODUCTION Advertising and promotional communication are an important part of brand marketing strategy. They are also a significant part of the cultural experience of millions of consumers. For most people, ‘advertising’ is a general term for any promotional communication, but technical specialists differentiate between the various forms such as

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    Essay Length: 7,327 Words / 30 Pages
    Submitted: April 9, 2018 Essay by Ali Agung
  • Child Labor as a Global Issue

    Child Labor as a Global Issue

    This report describes about children within the age group of 5 until 17 year old on that used as a cotton picker and collectors on cotton farm and plantation. One of the country that used child labor is Uzbekistan, which is the fifth largest cotton producer in the world. Surprisingly, there are several big company that used child labor indirectly. One of the case was found in the H&M, which is a famous clothing brand

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    Essay Length: 1,063 Words / 5 Pages
    Submitted: May 1, 2018 Essay by Rhyan0712
  • The 2008 Global Financial Crises Had a More Significant Impact on Vietnam

    The 2008 Global Financial Crises Had a More Significant Impact on Vietnam

    The 2008 Global Financial Crises had a more significant impact on Vietnam The 2008 Global Financial Crises had a more significant impact on Vietnam Argumentative-Essay-Portfolio BC 301 Dr.Carla Weaver Team 1 Tien Tran Tung Chu Viet Pham ________________ Abstract In 2008 the world fell into the most noticeably awful monetary emergency since the Great Depression of 1929-1933. Despite the fact that this emergency has gone, notwithstanding, its results for the economy of numerous nations is

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    Essay Length: 9,901 Words / 40 Pages
    Submitted: May 25, 2018 Essay by viet pham
  • Strategic Management in a Global Context - a Case Study in Hk Ocean Pack

    Strategic Management in a Global Context - a Case Study in Hk Ocean Pack

    Strategic Management in a Global Context A case study in Hong Kong Ocean Pack ________________ 1. Introduction Ocean Pack is the first theme park in Hong Kong and opened in 1977 which is delivering entertainment experience to its customers. Ocean Park is running through public funding, and monitored by the Hong Kong Government which is a quasi-governmental organization(Wong, 2014 cited in Johnson, et al, 2014). 1. PESTLE analysis Basu (2014) argues that PESTLE analysis classifies

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    Essay Length: 2,318 Words / 10 Pages
    Submitted: November 23, 2018 Essay by superbshan
  • Globalization

    Globalization

    Background of the Study Globalization is a historic and ongoing phenomenon which acts as open lines of communication and interaction between people of diverse cultures. Throughout time, globalization has been the process of establishing linkages between these cultures. Currently, as people of the twenty-first century, we live in a newly globalized era that continues to redefine itself in response to recent cultural identity. Globalization can take on many different shapes and forms in its free

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    Essay Length: 309 Words / 2 Pages
    Submitted: February 7, 2019 Essay by Hanna Mae
  • The Daily Social Media Usage of Global Internet Users Amounted to 135 Minutes in 2017.

    The Daily Social Media Usage of Global Internet Users Amounted to 135 Minutes in 2017.

    SOCIAL MEDIA Social Media Ahmad Al-Radhi Methodist University Social Media The daily social media usage of global Internet users amounted to 135 minutes in 2017, and it is increasing every year it is hard to imagine a life of an average person without social media. The usage of various mobile devices is increasing, and there are certain challenges that occur in the connection with the extensive use of social media. One even might say that

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    Essay Length: 1,085 Words / 5 Pages
    Submitted: March 18, 2019 Essay by Ahmad Al-Radhi
  • The Amsterdam Housing Market - a Global Analysis of the Market Mechanism

    The Amsterdam Housing Market - a Global Analysis of the Market Mechanism

    The Amsterdam Housing Market – a global analysis of the market mechanism – Boudewijn Edmond Hasselman TIAS University December 2018 Walk into any Amsterdam cafe and talk about far too expensive buildings, some Amsterdam students spend half their monthly spending on a roof over their heads and the media have been talking about complete chaos on the Amsterdam housing market for years. And that is not so strange; in the period between March 2015 and

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    Essay Length: 7,283 Words / 30 Pages
    Submitted: April 2, 2019 Essay by Booster11

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