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910 Marketing Audit Essays: 651 - 675

Last update: May 14, 2015
  • Mobile Marketing for Tourism

    Mobile Marketing for Tourism

    With the increasing number of travelers using their mobile devices, there are outstanding opportunities for the travel industry predicated on the real time ability to connect and interact with consumers at any time or place. The portable media landscape of mobile offers a powerful medium to deliver content to inform, influence and transact. The opportunities are unlimited, from empowering mobile travelers to improving travel efficiency and building ancillary revenues. Mobile offers the traveling consumer the

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    Essay Length: 394 Words / 2 Pages
    Submitted: June 4, 2013 Essay by igariok1988
  • Marketing Final Case

    Marketing Final Case

    Fireplaces, Firewood, and Accessories Marketing Final Draft Cozy Heat, LLC April 19, 2013 Table of Contents 1.0 - Executive Summary 3 2.0 - Situation Analysis (Overview) 4 2.1 - Market Summary 5 2.2 - SWOT Analysis 8 2.3 - Competition 9 2.4 - Product Offering 10 2.5 - Keys to Success 11 2.6 - Critical Issues 11 3.0 - Marketing Strategy (Overview) 11 3.1 - Mission Statement 13 3.2 - Marketing Objectives 14 3.3 -

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    Essay Length: 6,351 Words / 26 Pages
    Submitted: June 5, 2013 Essay by littlewitch7705
  • Occupation and Education Segmentation Marketing Essay

    Occupation and Education Segmentation Marketing Essay

    Occupation And Education Segmentation Marketing Essay Giordano is a popular brand name comes from Hong Kong and through Gio Reo Company - as a wholesaler, their products are sold in Vietnam clothing market. According to "Vietnam's population hit 85.8 million", Vietnam is one of the top 3 countries which have the biggest population in ASIA. In addition, recently, the Vietnam's economic are growing dramatically, as a result of that; the Vietnamese standard living has reached

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    Essay Length: 743 Words / 3 Pages
    Submitted: June 5, 2013 Essay by hannahgoh94
  • Marketing Case

    Marketing Case

    Kamloops Seniors Outreach Society Name: Institution: Professor: Date: INTRODUCTION The Kamloops City is positioned within the Thompson-Nicola area of the British Columbia and at the central part of the Province. Various activities such as industry, tourism, proletarian trades, and diminutive business describe the city and its environs. The city is rich in culture and opportunity that has enable it to capitalize on its strategic location giving British Columbian a place to set up honest, hardworking

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    Essay Length: 4,013 Words / 17 Pages
    Submitted: June 12, 2013 Essay by Thomson
  • Toyota Marketing

    Toyota Marketing

    Research marketing One of the basics of article marketing research is identifying the target market. However what does that mean exactly? If you are a beginning marketers you might not have the background to know the jargon. Until recently, it was used mostly by advertising agencies. Things have changed. Small businesses, those traditional businesses up and down Main Street as well as those that are Internet-based and in the just getting started phase, don't always

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    Essay Length: 926 Words / 4 Pages
    Submitted: June 13, 2013 Essay by laetitiakalombo
  • Future Marketing Idea for R & R Motor Vehicles

    Future Marketing Idea for R & R Motor Vehicles

    Future Marketing Idea for R & R Motor Vehicles: Phase out 8pac - 8 Cylinder Sports Utility Vehicle (SUV) for more fuel-efficient 5pac - 4 Cylinder Compact Sedan. Non-financial Pros - I feel that people are getting away from the bigger is better theory in life purchases. I think that people are finally just getting things based on what their needs are. In this day and age families are not as big as they once

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    Essay Length: 665 Words / 3 Pages
    Submitted: June 23, 2013 Essay by nicholerino
  • The Global Market

    The Global Market

    The Global Market To become successful within the global market certain factors has to be in place for Riordan but first it starts with effective management and leadership. Management has to react efficiently, evaluate issues, find the appropriate solutions, and use the best available approach to correct the issue. This management team will have to makes some vital decisions daily because the proper decisions are axiomatic to the existence of the company. The global market

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    Essay Length: 368 Words / 2 Pages
    Submitted: June 24, 2013 Essay by dmoney3
  • Gm Market Case

    Gm Market Case

    1. Phase one: Maximize Market Share of Techies Firstly, we decided to focus on Techie Market, so we developed a new version of software with high power features. At the same time, we kept hiring customer service representatives while fired most of our consultants to ensure the focus. We set a high price of the software since Santra acts as the leader of this industry. To ensure the high quality of the customer service, we

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    Essay Length: 594 Words / 3 Pages
    Submitted: July 3, 2013 Essay by wangziqi
  • Marketing Plan Case

    Marketing Plan Case

    Alcolette will make a difference in the lives of those who want to stop drinking, just as Nicorette has help many people stop smoking. "The World Health Organization estimates 140 million people are alcoholics around the world. " (alcohol addiction, 2013)" "1 in 25 deaths can be attributed to alcohol in one way or another. "(Alcohol addiction, 2013)." "Experts believe of the 140 million people addicted nearly 30% can reduce or completely abstain from alcohol

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    Essay Length: 646 Words / 3 Pages
    Submitted: July 4, 2013 Essay by pam0618
  • Auditing Case

    Auditing Case

    The author's proposed change to the Corporations Act would involve inserting into the Corporations Act a new s 203 EA. It is proposed that the new provision would simply state: ASIC may exempt a person from s 203D and s 203E above. An exemption granted under 1 may apply unconditionally or subjected to special conditions. It is important to note here that the author's proposed relief provision only empowers ASIC to exempt a person from

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    Essay Length: 863 Words / 4 Pages
    Submitted: August 5, 2013 Essay by JocelynLi
  • Marketing Case

    Marketing Case

    Marketing concepts are including three main contents. 1. Customer orientation. Customer orientation is that a firm focus on develops a quality product for consumers, and accepts, respect and respond consumer complaints and queries. Also include in dealing with community issues. 2. Integrated effort. Integrated effort suggests that all stuff should accept responsibility for creating more customer satisfaction. 3. Goal achievement. Business can satisfy customers through corporate the goals. The reasons for business use market concept

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    Essay Length: 253 Words / 2 Pages
    Submitted: August 9, 2013 Essay by xiaoyuivy
  • Market Conditions Competition

    Market Conditions Competition

    Overview As a member of the strategic planning group at my current corporation, Cadillac, we are considering introducing a new product to our inventory line. The marketing director has requested that I gather information on competitors in our industry as well as potential buyer habits to assist with determining the potential success of the new product. The organization is fully aware of the changes in the economy and how they have affected the demand for

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    Essay Length: 1,137 Words / 5 Pages
    Submitted: August 16, 2013 Essay by saworthy
  • Marketing Analysis of Soft Drinks in India

    Marketing Analysis of Soft Drinks in India

    1.1 Introduction In this report, I have covered the details of soft drinks and fruit drinks companies as a result of market analysis performed. I have shortlisted five companies out of many available in Indian market. I have covered every macroscopic and microscopic features of drink companies and have listed out their economic trends in the market. Analysis is performed by keeping the customer needs and target customer group of the company. As the summer

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    Essay Length: 871 Words / 4 Pages
    Submitted: August 18, 2013 Essay by sonal2105
  • The Market Approach to Economic Development Has Proved the Most Successful

    The Market Approach to Economic Development Has Proved the Most Successful

    There are several different competing views of approaches to economic development and at present it appears that the 'market approach' is the most dominant of these. This approach may be defined as a model of economic development based on four principles: privately owned and controlled means of production; markets where goods and services can be freely bought and sold; local, national, and international free trade; and the passing of laws by governments guaranteeing business contracts

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    Essay Length: 560 Words / 3 Pages
    Submitted: August 22, 2013 Essay by Anneshirleyou
  • Marketing Problem

    Marketing Problem

    Marketing Problem According to the Centers for Disease Control and Prevention (2012), 17% of children, in the U.S., aged two to nineteen are obese and 35.7% (more than one-third) of adults in the United States are obese. As a result, companies are having to be a little more creative with their marketing strategies for their unhealthy or perceived to be unhealthy products. Take for example: McDonald's cut down on the size of the French fries

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    Essay Length: 948 Words / 4 Pages
    Submitted: August 27, 2013 Essay by MiniMe17
  • Marketing Management

    Marketing Management

    Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. The Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy and currently we all know that aside for fish pork beef and vegetable our beloved Chicken loved by millions of people.

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    Essay Length: 549 Words / 3 Pages
    Submitted: September 4, 2013 Essay by marj
  • Analysis of Smart Phone Market

    Analysis of Smart Phone Market

    Abstract As smaller, cheaper, faster and more efficient components become available, portable computing has taken an interesting turn. A very competitive market has emerged between three key players; notebooks, tablets, and mobile phones. One of these devices will lead the way for mobile computing, the question is which one? As engineers and developers push past barriers previously thought impossible, components used in these devices are not only getting smaller and more efficient, but increasing with

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    Essay Length: 1,564 Words / 7 Pages
    Submitted: September 27, 2013 Essay by sleepymatt
  • Data Base Marketing Program

    Data Base Marketing Program

    1. Please evaluate the effectiveness of Data Base Marketing programs. The underlying principle as to why Harrah's Entertainment Inc. took such an information technology-driven and innovative initiative was to engrave the customer intimacy, which certainly results in loyalty in the long-run, into its core competency. The most promising approach for a company trying to occupy a sweet spot in the grueling gaming industry seemed to begin pursuing a strategy that can best distinguish itself from

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    Essay Length: 2,066 Words / 9 Pages
    Submitted: September 30, 2013 Essay by iseeurpixels
  • Character in Marketing Management

    Character in Marketing Management

    Character in Marketing Management Devon Korff Liberty University Character in Marketing Management Marketing is often times seen as the face of a company, which is why it is important to have a marketing manager who works by a set of deep rooted values. In today's business practices one of the most important qualities a manager can have is great character. Your character defines who you are as a responsible leader, mentor, and employee. By marketing

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    Essay Length: 530 Words / 3 Pages
    Submitted: September 30, 2013 Essay by ddkorff
  • Business Marketing in Hong Kong

    Business Marketing in Hong Kong

    Global Business Cultural Analysis: Hong Kong August 16, 2013 Abstract Hong Kong is a country with a perspective on morals, values, and administrative ways which is a general reflection of the region of Asia which is based under Chinese rule. There are successes and failures with the process of change which are important. The effects of Hong Kong's financial crisis can be a recovery with structural changes, and fluctuated fortunes of political parties with measurable

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    Essay Length: 7,064 Words / 29 Pages
    Submitted: October 8, 2013 Essay by breeisbatman
  • Walgreens Marketing Plan

    Walgreens Marketing Plan

    Executive Summary Walgreens is considered a leader in the drugstore arena and currently venturing in the area of healthcare with their wellness centers. Strategically located close to populated areas in a 5 mile radius they are a store of convenience. Not afraid of change this company has moved forward aiming to improve their status financially and socially. They have ventured in areas not normally associated with drugstores by securing a stake in Alliance or AmeriscourceBergen

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    Essay Length: 6,351 Words / 26 Pages
    Submitted: October 12, 2013 Essay by radpraise2000
  • Marketing Case

    Marketing Case

    Executive Summary The purpose of this report is to collecting one week purchasing data of a consumer. In order to analyze the consumer's purchasing behavior, the marketing theory and consumer behavior theory will be used based on the data of the matrix. First step is to track and detail every purchase the consumer make in a week and note what occurred in the decision making process (DMP) and the influences on the DMP for every

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    Essay Length: 2,024 Words / 9 Pages
    Submitted: October 13, 2013 Essay by hazelguo
  • Why Healthcare Practices Need a Marketing Plan

    Why Healthcare Practices Need a Marketing Plan

    Why Healthcare Practices Need a Marketing Plan Marketing is a key component to small and large businesses. A person in marketing has the ability to show creativity when presenting a company's product whether it is something fairly old or presenting something new to potential consumers. Bruce Maller (2009-2013) noted that healthcare practices need to implement a plan to drive a constant changing market due to other healthcare competition, patient healthcare systems, new technology that is

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    Essay Length: 1,744 Words / 7 Pages
    Submitted: October 14, 2013 Essay by truittct
  • Could Private Equity Replace the Stock Market

    Could Private Equity Replace the Stock Market

    Could Early-Stage Private Equity Takeovers Prevent Enron-Type Scandals? Reflection Paper on 'Enron: The Smartest Guys in the Room' 1. Introduction - Agency Costs and the "Efficient Capital Markets" Delusion Everyone captured, agency problem, ECMH obviously not working, company relying on traders and spvs to make money bc other branches not working, needed to show short-term profits to investors 2. How Private Deals (Can) Lead to More Information and Better Monitoring PE = access to executives

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    Essay Length: 223 Words / 1 Pages
    Submitted: October 28, 2013 Essay by kkraemer
  • Case for an American Market

    Case for an American Market

    There are currently more than 118,000 people waiting for organ transplants in the United States. In 2012, a total of 6,115 Americans died while waiting for an organ transplant. This is an average of 18 people dead every day, according to the New York Organ Donor Network. The number of deceased people in 2012 displays an enormous spike over the average of 4600 people who die each year, according to Forbes Magazine's Marc Siegel. Though

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    Essay Length: 2,874 Words / 12 Pages
    Submitted: October 30, 2013 Essay by bazemoreing