Marketing Management essays
1,822 Marketing Management Essays: 676 - 700 (showing first 1,000 results)
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Managing Human Resource the Right Way: Motivating People with Factors Beyond Money
Managing Human Resource the right way: Motivating people with factors beyond money "The economic slump offers business leaders a chance to more effectively reward talented employees by emphasizing nonfinancial motivators rather than bonuses." Mc Kinsey Survey In today's dynamic corporate the most challenging question is to be able to manage the people the right way, so as to get the right output and also be able to reduce the attrition rate. What motivates the employee
Rating:Essay Length: 378 Words / 2 PagesSubmitted: January 9, 2012 -
Importance of the Closing Process Group in Project Management
Preamble The Closing Process in project management is one of the 5 process groups recognized as an integral part of the project management body of knowledge. It comprises the following; * Obtaining Client Acceptance of Deliverables * Complete Installation of all Deliverables * Ensuring Adequate Project Documentation * Obtaining Client Sign-Off on the Final Project Report * Conclusive Post Implementation Audit, and * Celebrating Success Tools, Templates, and Processes used to achieve the above, include;
Rating:Essay Length: 949 Words / 4 PagesSubmitted: January 9, 2012 -
The Content Industry's online Distribution Strategies (or Lack Thereof) in Emerging Markets
The Content Industry's Online Distribution Strategies (Or Lack Thereof) In Emerging Markets (http://www.samleonel.com/blog/2011/8/29/the-content-industrys-online-distribution-strategies-or-lack.html) Let me just start by saying that one of the main themes of this blog are likely to be issues related to how businesses are handling (or mishandling) their existing operations or expansion projects in Latin America and Emerging Markets as whole. It sounds like an appealing theme these days when most "established markets" seem to be too stagnant to secure continuing
Rating:Essay Length: 3,421 Words / 14 PagesSubmitted: January 9, 2012 -
Bus 303 - Primary Functions of Human Resource Management
Primary functions of Human Resource Management Nathan A. Cruz BUS303 Rochelle Gallagher April 25, 2011 Human resource departments have primary functions in an organization to increase effectiveness of the employees by goals and objectives. In order for the human resource department to achieve this, there are several ways that the department can help raise the effectiveness of the employees, and there are also several ways these areas are managed and enforced so that everyone has
Rating:Essay Length: 2,049 Words / 9 PagesSubmitted: January 9, 2012 -
Ethical Issues and Management
Running Head: ETHICAL ISSUES AND MANAGEMENT Ethical Issues and Management-Manager as a Role Model XMGT 216 - Organizational Ethics and Social Responsibility University of Phoenix-AXIA College May 15, 2011 Ethical Issues and Management-Manager as a Role Model A Manager is an individual responsible for preparing and directing the work of a group of individuals. A manager also monitors the work of those assigned under him/her. Managers also take corrective action when necessary. Managers may also
Rating:Essay Length: 1,118 Words / 5 PagesSubmitted: January 9, 2012 -
Casino Management Case Study
318 Labor Studies Journal 36(2) owned by Steven Wynn, casino management became more professional and more skilled in resisting labor claims. Nevertheless, labor was still able to secure victories in this era, as their skillful negotiations with Hilton show. As the lines between labor and management grew starker, Kraft's story reaches its climax in the 1984-1985 strike. To some extent, this was the last gasp of the old labor power, now weakened by stronger management
Rating:Essay Length: 1,379 Words / 6 PagesSubmitted: January 10, 2012 -
Change Management
Jr. Information Security Journal 16. 2 (Mar/Apr 2007): 80-89 Change management is a core information technology general control required to support the business functions of any enterprise. While change control is conceptually simple, the mechanics of implementation and monitoring require attention to detail as well as support from IT, users, and business unit management. At its most basic level, change management is a control system that ensures programs, systems, and infrastructure modifications are authorized, tested,
Rating:Essay Length: 376 Words / 2 PagesSubmitted: January 10, 2012 -
Pfizer Marketing Plan
Lyrica Introduction We will cover a few examples of good and bad marketing plans, and what it takes to have a good strategy to appeal to customer's interest. Definition of Marketing Plan A marketing plan is a written discus's that details the actions needed to achieve the marketing strategy of advertising. Marketing Plans: an Example of Success A product that has been successfully marketed is the medication called Lyrica, developed by Pfizer. The company has
Rating:Essay Length: 1,603 Words / 7 PagesSubmitted: January 11, 2012 -
Improper Disposal of Solid and Toxic Waste Management in the Philippines
IMPROPRER DISPOSAL OF SOLID AND TOXIC WASTE IN THE PHILIPPINES The Philippines is found between the Philippine Sea and the South China Sea east of Vietnam. Its population has approximately reached million with 57% considered urban and the remaining 38% below the poverty line. The economic growth that is accompanied by rapid industrialization and a growing population have put a lot of pressure on existing resources resulting into a variety of environmental problems. These
Rating:Essay Length: 1,078 Words / 5 PagesSubmitted: January 11, 2012 -
Marketing Research
Source of Volume This is an important issue for Nestlè's Marketers because they have to choose, from a wide range of activities, where the purchases come from. They should take into account all the variables on which the can act, manipulating at the most the internal ones, limiting the effect of the externals which can not be manipulated. First of all, we should define the Category on which they act, keeping in mind that it
Rating:Essay Length: 659 Words / 3 PagesSubmitted: January 12, 2012 -
Entergy Corporation - Marketing Phase I
Entergy Corporation is an integrated energy company engaged primarily in electric power production and retail distribution operations. Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity, and it is the second-largest nuclear generator in the United States. Entergy delivers electricity to 2.7 million utility customers in Arkansas, Louisiana, Mississippi, and Texas. Entergy has annual revenues of more than $10 billion and more than 15,000 employees (Entergy, 2011). The mission at
Rating:Essay Length: 1,498 Words / 6 PagesSubmitted: January 12, 2012 -
Marketing Mix: Ebay
Let me start this off by saying that I am an Ebay junkie. I have bought products from niche jewelry, to upscale jewelry, to music and movies, to car parts and everything in between. I've always gotten a stellar deal, and with their feedback system, have been able to choose upstanding sellers to ensure that I get a quality product and service. A marketing mix is defined as four marketing activities: product, distribution, promotion, and
Rating:Essay Length: 516 Words / 3 PagesSubmitted: January 13, 2012 -
Coca Cola Marketing Plan
3.0 MARKETING STRATEGY 3.5 Positioning Coca-Liqour will position itself as a premium alcoholic mixed beverage brand. This positioning will be achieved through leveraging the parent company (Coca-cola) experience and prestige that has already been established within the industry. Coca liqor meets the needs of young adults (21-34 target market) that want a readymade mixed alcoholic beverage. The brand extension will eliminate the nuisance of mixing drinks because Coca Liqor already has the perfect amount
Rating:Essay Length: 795 Words / 4 PagesSubmitted: January 13, 2012 -
Services Marketing
SERVICE MARKETING Because of their diversity, services have traditionally been difficult to define. The way in which services are created and delivered to customers is often hard to grasp since many inputs and outputs are intangible. Most people have little difficulty defining manufacturing or agriculture, but defining service can elude them. Here are two approaches that capture the essence of the word. * A service is an act or performance offered by one party to
Rating:Essay Length: 3,007 Words / 13 PagesSubmitted: January 14, 2012 -
Human Resource Management at Hatton National Bank
01. Introduction Based on the basic understanding of human recourse management, it is an important strategy and essential approach to the management of an organizations most valuable assets. This report provides information about Human Resource Management functions and approaches use in the Hatton National Bank. This report will pay particular attention to the Human Resource Department and its functions and importance to the organization and will highligten major weaknesses of the Hatton National Bank, while
Rating:Essay Length: 4,402 Words / 18 PagesSubmitted: January 14, 2012 -
Management 303 Swot Analysis
Management 303 SWOT Analysis Comcast Corporation which is also known as Comcast is one of the largest cable, internet, and phone operator in the United States. Comcast was founded in 1963 which at that time the company was known as American Cable Systems. This Company was founded by Ralph J. Roberts. The company mission, which is known as a credo for Comcast is, "Comcast will deliver a superior experience to our customer every day. Our
Rating:Essay Length: 1,076 Words / 5 PagesSubmitted: January 15, 2012 -
Entrepreneurship Management
Entrepreneurship Management TABLE OF CONTENTS Brief About the Entrepreneur 3 Background 4 Business Idea 6 Start of Business 7 Bigger Dream 8 Milestones 9 Innovations 9 Analysis of Questionnaire 11 Questionnaire 14 BRIEF ABOUT THE ENTREPRENEUR The entrepreneur I have chosen is very special person because looking at his background nobody could have thought that he will enter into the business and his first attempt itself will be a great success. Mr. Rajeshwar Mahadev Niwal
Rating:Essay Length: 2,614 Words / 11 PagesSubmitted: January 16, 2012 -
Managing People
In this assignment, I am going to reflect on the interviewing process which I took part in along with my two other peers Douglas & Laura. Our module leader Val Swales placed us into groups of 3. We firstly started off as a group consisting of myself, Laura & Sean, but then unfortunately a few weeks into the assignment Sean left the course which meant that myself & Laura either worked on our own, or
Rating:Essay Length: 840 Words / 4 PagesSubmitted: January 16, 2012 -
Classroom Management Policies
Classroom Management Policies Local campus facilitators: Please put all cell phones and pagers to vibrate during class time. You will be able to answer phone calls and e-mails during break. Attendance is mandatory and you are required to sign in each night. If you do not attend a class you will lose participation points for that night. Receipt of this syllabus take precedence over online materials and is our contract of agreement. Oral presentations (week
Rating:Essay Length: 847 Words / 4 PagesSubmitted: January 16, 2012 -
Market in Peru
Write a 1,050- to 1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following: * State the objectives of your research. * Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in yWrite a 1,050- to 1,400-word paper in which you
Rating:Essay Length: 326 Words / 2 PagesSubmitted: January 17, 2012 -
Entrepreneurship Management - Brief About the Entrepreneur
Entrepreneurship Management [Type the document subtitle] [Type the author name] TABLE OF CONTENTS Brief About the Entrepreneur 3 Background 4 Business Idea 6 Start of Business 7 Bigger Dream 8 Milestones 9 Innovations 9 Analysis of Questionnaire 11 Questionnaire 14 BRIEF ABOUT THE ENTREPRENEUR The entrepreneur I have chosen is very special person because looking at his background nobody could have thought that he will enter into the business and his first attempt itself will
Rating:Essay Length: 2,621 Words / 11 PagesSubmitted: January 17, 2012 -
Water Management
Availability of water in a given soil environment is a critical factor and is related to erosion, siltation, loss of plant cover and productivity. In India floods bring considerable damage resulting in loss of life and property each year. Due to floods, the plains have become silted with mud and sand that affect the cultivable lands. The National Commission on Floods has calculated that the land areas prone to floods have doubled from 20 million
Rating:Essay Length: 562 Words / 3 PagesSubmitted: January 18, 2012 -
Functions of Management
Functions of Management Management is the process of working with people and resources to accomplish organizational goals. In today's business, world managers use the four traditional fundamental management functions. The four traditional fundamental functions of management are planning, organizing, leading, and controlling. Planning consists of specifying goals to be achieved and deciding in advance the appropriate actions needed to achieve the specified goals. The activities involved in the planning process consist of analyzing current situations,
Rating:Essay Length: 728 Words / 3 PagesSubmitted: January 18, 2012 -
Current Market Situation
III. Current Market Situation: 1. Size of market Mobile industry in Africa is seeing extraordinary growth. The mobile phone market has grown up to 25% in 2008 over the continent, according to a study conducted by Blycroft Publishing, a UK based telecommunications publisher. In 2009 there was activation of 74 million new subscribers to reach 370million mobile subscribers around the continent. Also the report indicates that there were 163 mobile networks live across Africa. [1]
Rating:Essay Length: 628 Words / 3 PagesSubmitted: January 19, 2012 -
Cider Market
Market report 2010 : Premium Ciders HISTORY In the alcoholic market the term « premium » has two meanings: Firstly it may refer to a drink's alcoholic content (measured in percentages as alcohol by volume), however the drink must be marketed at a premium price if the manufacturer decides to market the product's superior quality through highlighting the ingredients or manufacturing methods. Premium drinks may, therefore, be marketed through their high alcoholic content or their
Rating:Essay Length: 1,515 Words / 7 PagesSubmitted: January 20, 2012