Market in Peru
Essay by jessielanegra17 • January 17, 2012 • Study Guide • 326 Words (2 Pages) • 1,470 Views
Write a 1,050- to 1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following:
* State the objectives of your research.
* Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in yWrite a 1,050- to 1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following:
* State the objectives of your research.
* Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in your selecteWrite a 1,050- to 1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following:
* State the objectives of your research.
* Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in your selected country for XYZ, Inc. d country for XYZ, Inc. our selected country for XYZ, Inc.
Learning Team
Detailed International Marketing Plan Outline: Part I Resources: Internet, student website, University Library
Utilize your selected company, product, and country.
Write a 1,050- to 1,400-word detailed outline of the first portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:
* Describe the product or service and why it might be successful in your selected country.
* Provide the geographic description of the market.
* Conduct an environmental analysis that addresses the following:
o Political risks
o Legal environment
o Economic analysis
o Cultural analysis
o Demand estimation
* Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions.
* Identify potential
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