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877 Marketing mix Essays: 426 - 450

Last update: December 21, 2015
  • Market Risk

    Market Risk

    Market Risk Introduction In banking sector, analyzing risk factors is very important both for mid-level management and top management of the banks. Mostly, two types of uncertainties arise in banking system; the first one is credit risk, which arises when loans are not repaid and the second one is market risk, which arises due to price fluctuations in the market. Market Risk can be defined as an a risk associated with uncertainly of earnings on

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    Essay Length: 259 Words / 2 Pages
    Submitted: April 14, 2012 Essay by ka9612
  • Marketing Assignment

    Marketing Assignment

    The tourism and hotel industry of Singapore comprises of more than 150 hotels. In spite of this the Marina Bay Sands faces a low level threat form substitute products. The state of the art facilities provided by the hotel and one of its major attractions the infinity pool faces no competition from its competitors. The hotel is also equipped with the latest internet facilities and a 24 hour financial center to assists tourists. There is

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    Essay Length: 265 Words / 2 Pages
    Submitted: April 16, 2012 Essay by people
  • Emerging Market: Malaysia

    Emerging Market: Malaysia

    Introduction The definition of Emerging markets which are countries that are restructuring their economies along market-oriented lines and offer a wealth of opportunities in trade, technology transfers, and foreign direct investment. (What Are Emerging Markets, 2010) Malaysia is one of emerging market in South East Asia. This article is to see how Malaysia being the emerging market, what factors influence Malaysia developing and what the characteristics and challenge for Malaysia. Overview of Malaysia Since ancient

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    Essay Length: 1,605 Words / 7 Pages
    Submitted: April 18, 2012 Essay by peggyto0807
  • Permission Marketing in Bulgaria

    Permission Marketing in Bulgaria

    MAIN REPORT 1.0. INTRODUCTION 1.1. Research Aim o To evaluate, trough the people awareness, the effectiveness of the UNICEF Bulgaria marketing policy. o To investigate, do the techniques of Permission marketing are known and used in the work of UNICEF Bulgaria. o If this techniques still are not used, to research whether or not customers and organization will prefer start using it. 1.2. Management Question Is it effective, the used marketing policy of UNICEF Bulgaria,

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    Essay Length: 8,400 Words / 34 Pages
    Submitted: April 19, 2012 Essay by reemageorge
  • A Sample of Three Mixed Gases Is at 632.0 Mmhg

    A Sample of Three Mixed Gases Is at 632.0 Mmhg

    Han Phan English Project Period: 5 Annotated Bibliography "Afghanistan." CultureGrams Online Edition. ProQuest, 2012. Web. 14 Mar. 2012. <http://online.culturegrams.com//world_country_sections.php?contid=3&wmn=Asia&cid=1&cn=Afghanistan&sname=Dating_and_Marriage&snid=12>. This source talks about the dating and marriage style of Afghanistan based on the tradtions of the country. It seems like a reliable source because the facts are well documented. This source is also clear, straightforward, and extremely helpful bacause of its general facts. Najibullah, Farangis. "Afghanistan: Marriage Practice Victimizes Young Girls, Society." Radio Free Europe

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    Essay Length: 384 Words / 2 Pages
    Submitted: April 21, 2012 Essay by people
  • Finance 454 Market Analysis

    Finance 454 Market Analysis

    CHAPTER ONE FACTUAL DATA AND DESCRIPTIONS IDENTIFICATION OF THE SUBJECT PROPERTY The subject property is located ? It is legally described as: ? The ? County Tax Assessor identifies the subject as parcel number ?. Other geographic identifiers are as follows: MSA: ? Census Tract: ? Thomas Brothers ? County Map Guide, page/grid: ? Postal Zip Code: ? PROPERTY RIGHTS INCLUDED IN THE ANALYSIS The value of real estate can be defined as the present

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    Essay Length: 3,179 Words / 13 Pages
    Submitted: April 23, 2012 Essay by people
  • Mixed Identities: Choosing What to Be

    Mixed Identities: Choosing What to Be

    Mixed Identities: Choosing What to Be Americans mostly think of themselves in singular racial terms. Witness President Obama's answer to the race question on the 2010 census: Although his mother was white and his father was black, Mr. Obama checked only one box, black, even though he could have checked both races. People are wondering why. Look at our president. He is half white. "So why is it that the American public and mainstream media

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    Essay Length: 1,093 Words / 5 Pages
    Submitted: April 27, 2012 Essay by people
  • Marketing Chapter 9 Question 4.2

    Marketing Chapter 9 Question 4.2

    Marketing chapter 9 question 4.2 How does Hormel use its Web site to promote its store brands? Is the site designed more to promote the company or its brands? Check out the Spam Web site, How do you think Hormel is able to successfully sustain this brand that is often the punch line to a joke? When you bring up the web site the brands are listed right at the top of the website, you

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    Essay Length: 471 Words / 2 Pages
    Submitted: April 29, 2012 Essay by Union
  • Marketing Strategy

    Marketing Strategy

    A service is any act or performance that one party offers to another that is essentially intangible and does not result in the ownership of anything. Hybrid: The offering consists of equal parts of goods and services. For example, people patronize restaurants for both food and service. Perish ability Services cannot be stored; once an airplane takes off or a movie starts, any unsold seats cannot be held for future sale. Marketing channels are sets

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: April 29, 2012 Essay by lailaSz
  • Marketing Plan

    Marketing Plan

    In order to help the marketing plan for the "Weight Management Unit", such scenario planning can help the managers in this department explore the future to develop more accurate planning premises. However, there are times when, to formulate plans, you want to know not just what may happen in the future, but what your customers are thinking right now. Marketing research refers to the procedures used to develop and analyze new customer-related information that helps

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    Essay Length: 991 Words / 4 Pages
    Submitted: May 1, 2012 Essay by people
  • Market Effiency, an Argument into Whether or Not the Markets Are Trulu Efficient

    Market Effiency, an Argument into Whether or Not the Markets Are Trulu Efficient

    The paper is a look into the fundamental assumptions that are important to investors accepting or rejecting the Market Hypothesis. This paper will present an object look into the argument that contradict and support this theory. "In an efficient market, security (example shares) prices rationally reflect available information" (Arnold 2005, p.684). The efficient market hypothesis (EMH) refers to share price movement with respect to available information and thus no trader will be presented with an

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    Essay Length: 2,580 Words / 11 Pages
    Submitted: May 2, 2012 Essay by realman1
  • Zuhair Fayez Information Technology Market Research

    Zuhair Fayez Information Technology Market Research

    Table of Contents Introduction 1 Research Overview 2 Key Findings 2 Problem Definition: 5 Model: 5 Research Questions: 6 Hypothesis: 6 Methodology 6 Sample Probability: 6 Questionnaires: 6 Field work & Data collection 8 Collecting data methods 8 Test-retest reliability 9 Content validity 9 Data preparation & analysis 9 Types of data 9 Analyzing and Testing Hypothesis 9 First hypothesis 9 Second hypothesis 9 Third hypothesis 10 recommendations 10 Appendices 10 Introduction I initiated a

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    Essay Length: 1,454 Words / 6 Pages
    Submitted: May 2, 2012 Essay by people
  • Marketing Report on Bluehaven Shopping Mall

    Marketing Report on Bluehaven Shopping Mall

    MARKETING COMMUNICATIONS REPORT ON BLUEHAVEN SHOPPING MALL Summary of recommendations * This report recommends Bluehaven shopping centre to use print advertising supported by direct mail and other marketing communications tools to achieve its corporate, marketing and marketing communications objectives. * Close interaction with journalists through PR will increase the awareness of public, living in the catchment area of the Bluehaven. * Internal PR will enable Bluehaven to promote itself via sales force of individual retailers.

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    Essay Length: 2,409 Words / 10 Pages
    Submitted: May 3, 2012 Essay by people
  • Marketing Research - Business Math

    Marketing Research - Business Math

    MARKETING RESEARCH (MARKETING RESEARCH PROPOSAL) GROUP MEMBERS ABUBAKAR MEHMOOD 08108061 Submitted to Mr. Abid Awan 24/05/2011 TABLE OF CONTENTS TOPICS (PAGE NO) 1. Executive Summary 2. Problem Statement 3. Research Objectives 4. Literature Review 5. Importance of Study 6. Research Design 7. Data Analysis 8. Nature and Form of Result 9. Schedule 10. Facilities and Special Resources 11. Project Management 12. Bibliography 13. Appendices Executive Summary We are the students of BBA and we are

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    Essay Length: 6,297 Words / 26 Pages
    Submitted: May 3, 2012 Essay by people
  • Bond Market in Malaysia

    Bond Market in Malaysia

    The bond market (also known as the debt, credit, or fixed income market) is a financial market where participants buy and sell debt securities, usually in the form of bonds.As of 2006, the size of the: international bond market is an estimated USD 45 trillion.Malaysian bond markThe bond market provide another avenue for governments or corporations to raise capital.Essentially, bonds are debts or loans and when a bond is issued,t means the issuer (government or

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    Essay Length: 321 Words / 2 Pages
    Submitted: May 5, 2012 Essay by saefulia
  • Marketing Research and Segmentation Problem

    Marketing Research and Segmentation Problem

    Marketing Research and Segmentation Problem Marketing Research and Segmentation Problem The dynamic nature of the health care industry requires diligent consideration to the preferences and opinions of the consumer. In an effort to provide a health service driven by consumer preferences, marketing research must occur. Marketing research gathers and studies the complex needs and concerns of the consumer to develop a strategy that meets the demands of the consumer. Research might predict demand and increase

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    Essay Length: 936 Words / 4 Pages
    Submitted: May 6, 2012 Essay by people
  • Services Marketing: Activobank

    Services Marketing: Activobank

    Services Marketing March 2012 Index ActivoBank .............................................................................................................................................. 2 ActivoBank' Service Distribution Channels .............................................................................................. 3 Gaps Model of Service Quality applied in ActivoBank .............................................................................. 6 Gap 0: Customer Gap .......................................................................................................................... 6 Gap 1: Listening to Consumers ............................................................................................................ 6 Gap 2: Service Design and Standards Gap ............................................................................................ 7 Gap 3: The service Performance Gap ................................................................................................... 7 Gap 4: The Communication Gap .......................................................................................................... 8 Appendix 1: Branches' Locations ........................................................................................................... 9 Appendix 2: Questionnaire - English version ....................................................................................... 10

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    Essay Length: 3,314 Words / 14 Pages
    Submitted: May 6, 2012 Essay by people
  • How the Global Market Has Changed International Relations Since the Industrial Revolution

    How the Global Market Has Changed International Relations Since the Industrial Revolution

    Ever since the Industrial Revolution, the economies of all the world's countries have become increasingly intertwined. When any nation produces more than it needs of any one thing and/or needs more than it can make of any other it depends on the world market to survive. With the Industrial Revolution more and more countries depend on the world economy to survive. With the Industrial Revolution came techniques of mass production of goods. Britain, America, France,

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    Essay Length: 1,285 Words / 6 Pages
    Submitted: May 6, 2012 Essay by people
  • Marketing Plan - Netflix in Canadian Hotels

    Marketing Plan - Netflix in Canadian Hotels

    Executive Summary Enclosed in this report is the marketing plan for Netflix as it introduces its video streaming service into urban hotels throughout Canada that are frequently visited by business professionals. Our marketing strategy will be focused on creating an appeal for our target market, and thus generating brand awareness and market share. This plan includes an internal analysis of Netflix outlining its strengths and weaknesses as a service, and an external analysis examining the

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    Essay Length: 2,877 Words / 12 Pages
    Submitted: May 8, 2012 Essay by people
  • Identify the Controllable and Uncontrollable Elements That Starbucks Has Encountered in Entering Global Market

    Identify the Controllable and Uncontrollable Elements That Starbucks Has Encountered in Entering Global Market

    There are controllable and uncontrollable elements that Starbucks has encountered in entering global market, where controllable elements refer the ability of Starbucks to prevent or overcome the problems that arise in the global market, whereas uncontrollable elements refer to the adaptability of Starbucks towards the current situation in the global market. Marketing strategies is the controllable elements that Starbucks has encountered in entering global marketing. Marketing strategies refer to the marketing efforts that carried out

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    Essay Length: 1,695 Words / 7 Pages
    Submitted: May 8, 2012 Essay by kayeoney
  • Diference Between the Selling Concept and Marketing Concept

    Diference Between the Selling Concept and Marketing Concept

    Difference between 'the selling concept' and 'the marketing' concept' in marketing Selling concept: The idea in marketing that if customers are left to themselves, they will not make the effort to buy a company's products. Therefore, it dictates, companies must be aggressive in pushing their sales. The selling concept is used on unsought goods such insurance, club membership, etc. This group of sellers is often well equipped with various techniques or strategies aimed at finding

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    Essay Length: 265 Words / 2 Pages
    Submitted: May 11, 2012 Essay by people
  • International Market - Entry Strategies Market - Entry Strategies Hitt

    International Market - Entry Strategies Market - Entry Strategies Hitt

    International Market - Entry Strategies Market - Entry Strategies Hitt International markets increase the size of firms' potential markets and their sales revenue. When they sell more products abroad, these firms gain greater economics of scale, which, in turn, increases their potential profit. Firms can also gain access to special resources (e.g., lower-cost labor, valuable raw materials) in some international locations that can help them become more competitive in global markets. These are referred to

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    Essay Length: 359 Words / 2 Pages
    Submitted: May 13, 2012 Essay by people
  • Marketing Analysis

    Marketing Analysis

    Late in the evening of January 9, 2008, Charlton Bates, president of BatesManor Furniture, Inc., called Dr. Thomas Berry, a marketing professor at a private university in the Northeast and a consultant to the company. The conversation went as follows: BATES: Hello, Tom. This is Chuck Bates. I'm sorry to call you this late, but I wanted to get your thoughts on the tentative 2008 advertising program proposed by Mike Hervey of Hervey and Bernham,

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    Essay Length: 347 Words / 2 Pages
    Submitted: May 13, 2012 Essay by therula
  • International Marketing Environment

    International Marketing Environment

    International Marketing Environment Various markets around the world provide new opportunities for industrial and agricultural producers. It is often beyond the capability of individual agents or firms to access the potential of various markets. Hence, the government plays an important role in providing market research, technical know-how, infrastructure support and promotion to enable the producers to make a mark in the international market (Nelson, 2007). The government can ensure an early entry into foreign emerging

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    Essay Length: 889 Words / 4 Pages
    Submitted: May 15, 2012 Essay by MW407KID
  • Market Regime Analysis

    Market Regime Analysis

    Market Regime analysis Under bearish conditions, the LLC manager has added value for the portfolio because his loss on returns on average is less than S&P 500. Under normal conditions, he is also over performing the benchmark. Under bullish conditions at 60%, he is able to catch the upside and over perform the benchmark. Overall, the market regime analysis reveals that the LLC manager is able to add value in different market environments. Standard performance

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    Essay Length: 493 Words / 2 Pages
    Submitted: May 17, 2012 Essay by people