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877 Marketing mix Essays: 376 - 400

Last update: December 21, 2015
  • Marketing Intelligence

    Marketing Intelligence

    Marketing intelligence is defined as a tool that companies can gain the timely information of changing or developments issue in the marketing environment. That is a helpful procedure for companies, and if I were a marketer of a cell phone company, I will implement some actions that may help my company improve its quality of marketing intelligence. At the first place, we need to pursue the training and motivation of sale forces so that they

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    Essay Length: 419 Words / 2 Pages
    Submitted: February 23, 2012 Essay by kenvin
  • Target Markets for Rolex Watches and Timex Watches

    Target Markets for Rolex Watches and Timex Watches

    Jerry L Bailey Module 1Case Assignment MKT501 - Strategic Marketing Instructors: Cathy Cameron, PhD Target Markets for Rolex Watches and Timex Watches During this case assignment I will demonstrate an understanding of targeting as the foundation of marketing. I will use Rolex watches versus Timex watches for my assignment. I will start off with the target market of Timex; simple put Timex watches are designed and priced for everyone. Timex Watches targets a market segment

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: February 25, 2012 Essay by jerrybailey1
  • Marketing Case

    Marketing Case

    Marketing is important to the success of Toyota and its new luxury electric car, especially todays challenging economic environment. Without marketing an organization simply would be producing products that they believed will sell and can be sold for a profit. This concept is like rolling the dice at a craps table in Las Vegas. The organization may get lucky and produce products that consumers want and generate customers or the organization may lose everything to

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    Essay Length: 593 Words / 3 Pages
    Submitted: February 25, 2012 Essay by people
  • Ethics in Marketing

    Ethics in Marketing

    Ethics in Marketing Marketing, in today's society, is the only way for businesses to attract more business. Unfortunately, marketing has become an ethical dilemma for competing businesses and for many consumers. Many businesses often use fine print or speed talkers for hidden aspects of the product or products for which they are advertising. Consumers need to become fully aware of all aspects of the product they are interested in, and know all ramifications of the

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    Essay Length: 1,150 Words / 5 Pages
    Submitted: February 26, 2012 Essay by definitive
  • Analysis Marketing Plan

    Analysis Marketing Plan

    analysis Marketing Plan The 5 C's of Marketing can be summarized as: Company - The product time line, experience in the market, etc. Collaborators (or Partners) - Distributors, suppliers, and alliances. These are any companies that you work with on a day to day basis to help your company run. Customers - This is your market. Ask yourself what benefits they are looking for. What motivates them in the purchase process? Where does the customer

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    Essay Length: 2,057 Words / 9 Pages
    Submitted: February 26, 2012 Essay by kkkk1123
  • Marketing Case Study

    Marketing Case Study

    Case Study: One The case study for chapter four is called Starbucks: Selling Coffee in the Land of Tea. The article begins with stating the year that Starbucks opened its first franchise in China, which was 1999 in Beijing. Over the years, the franchise has grown to have hundreds of locations all around China, including one in the Great Wall. Even with the large growth of Starbucks in China in the past several years, China

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    Essay Length: 1,018 Words / 5 Pages
    Submitted: February 27, 2012 Essay by people
  • What Reasons Caused the Best Buy Fail in the Chinese Market

    What Reasons Caused the Best Buy Fail in the Chinese Market

    In North America, best buy was called highly enterprise of innovative spirit. In 2009, the financial crisis, the world's largest electric retail tycoon rose against the market trend, and new highs in line about $4.5 billion in sales. I get news at 22 February 2011, best buy will close all of its nine Best Buy branded stores in China. This has a huge capital and advanced retail mode of consumer electronics interlinks tycoon, why in

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    Essay Length: 476 Words / 2 Pages
    Submitted: February 27, 2012 Essay by Yilong
  • Market Research Methods

    Market Research Methods

    Introduction Our main objectives for this report are the following: * Discovering whether people eating chocolate experience different feelings * Defining a segmentation of the testsubjects in function of their feelings * Selecting the most promising segment for targeting healthy chocolate * Explaining our rationale for choosing this market segment * Suggestions for targeting the chosen market segment 1. Discovering whether people eating chocolate experience different feelings The factor analysis brought forth two categories into

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    Essay Length: 755 Words / 4 Pages
    Submitted: March 3, 2012 Essay by people
  • Markerting Mix - McDonalds

    Markerting Mix - McDonalds

    Introduction Marketing mix can be described as the division of groups, used to engender a particular product, by Product, Price, Promotion and Distribution. The fundamental of marketing typically identifies the 4P's of the marketing mix as referring to: "Marketing mix is a set of correlated marketing tools that work collectively, in order to pursue the firms marketing objectives in its given target market." ...... Another well worded definition for this renowned term is "Putting the

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    Essay Length: 539 Words / 3 Pages
    Submitted: March 3, 2012 Essay by Crass
  • Co Marketing - Core Competencies

    Co Marketing - Core Competencies

    Core Competencies In order to survive in the ever-changing digital world, a company must be able to use a combination of an effective business strategy and a technology-based strategy efficiently. As a company in this tech-advanced society, Li & Fung Co. combined their century-old business strategy in accordance to the new economy policies. The firm's success is based on the integration of the new and the old strategies, making their core competencies concrete. These core

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    Essay Length: 890 Words / 4 Pages
    Submitted: March 3, 2012 Essay by kikiralra
  • Marketing Financial Services

    Marketing Financial Services

    1. Identify and review some of the strategies which the company uses to deal with the difficulties presented by the specific features of financial services marketing. Financial services marketing are quite different from goods marketing. Because of its specific features, sometimes they will make profits for financial services organizations. But sometimes they will also bring difficulties to the organizations. There are four main features of financial services marketing which are intangibility, inseparability, heterogeneity and perishability.

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    Essay Length: 650 Words / 3 Pages
    Submitted: March 5, 2012 Essay by people
  • Marketing Myopia

    Marketing Myopia

    From the word "Myopia" - lack of foresight or discernment - it was noted that most industries, particularly successful companies, are relatively declining, not only because of the market saturation or product obsolescence, rather, due to lack of good management decisions. As market saturation or increase in demand for innovation take place, product obsolescence may easily occur. However, good management will always know how to satisfy customer needs and wants considering the situation of saturation

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    Essay Length: 524 Words / 3 Pages
    Submitted: March 8, 2012 Essay by soledadselegna
  • Training for Excellence at Wegman Food Market

    Training for Excellence at Wegman Food Market

    Abstract In this essay I plan to discuss how training at Wegman's training related to its organization needs which it stands out. Next, I plan to explain how Wegmans' measure the success of the training for the company by its sells and profits. Then, I would like to i my idea on how e-learning may be appropriate training method for Wegmans' employees and trainees to undergo different situation training. Where I think that e-learning training

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    Essay Length: 869 Words / 4 Pages
    Submitted: March 9, 2012 Essay by dpeacockstudios
  • McBride Marketing Paper

    McBride Marketing Paper

    Introduction A company created by a group of entrepnours who had a vision to become a provider of low cost mortgages to those who longer for financial independence and financial rewards founded McBride Financial Services. The company mission statement reflected the founders' intentions of providing specialized services, VA, and FHA loans in home financing as well as refinancing with intention of future expansion into Montana, North Dakota, Wyoming, and South Dakota (University of Phoenix, 2012).

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    Essay Length: 2,688 Words / 11 Pages
    Submitted: March 10, 2012 Essay by lilmsg39
  • Are Indices True Indicators of Market Condition?

    Are Indices True Indicators of Market Condition?

    Are Indices true indicators of market condition? A stock market index measures a section of the stock market, in order to act as an indicator of the market, showing whether the majority of the stocks traded in that market are going up or down, thereby also indicating the overall mood of the investors. The SENSEX and Nifty are such indices. The BSE Index- SENSEX or the Bombay Stock Exchange Sensitive Index is India's first stock

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    Essay Length: 426 Words / 2 Pages
    Submitted: March 10, 2012 Essay by people
  • Softening, Polishing and Coloring the Male Market Assignment

    Softening, Polishing and Coloring the Male Market Assignment

    Softening, Polishing and Coloring the Male Market Assignment Background: Male grooming market has been growing significantly despite the recession all around the world. It has started with Gillette's introduction of the safety razor and has grown to a multibillion dollar business. Brands such Proctor & Gamble, Dove, L'Oreal and many others recognized the opportunity in male grooming market and developed various products specifically for men. Despite these great opportunities there are also challenges companies have

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    Essay Length: 1,423 Words / 6 Pages
    Submitted: March 11, 2012 Essay by people
  • Market Research Methodologies

    Market Research Methodologies

    Gourmet Food Inc. has a number of food items that focus on healthy delicious food that is affordable. Gourmet Food Inc. offers a wide range of food products, wines, and information for customers to be able to experience French food either at home or at one of our fine restaurants. A SWOTT analysis will be created and explained thoroughly, the internal and external factors of Gourmet Food Inc. in correlation to current trends and forces,

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    Essay Length: 1,868 Words / 8 Pages
    Submitted: March 12, 2012 Essay by Jakey10us
  • Target Markets

    Target Markets

    Target Markets The target market for J&J can be categorized into the three business segments of the company; ________________________________________ Consumer health care; Under this section the company targets the millions of people of all ages at home world wide who purchase the company's products over the counter. The products are used in reducing fever, relieving pain, reduce smoking, treatment of allergies, keeping babies comfortable and clean and prevent sunburns. The market under this segment can

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    Essay Length: 415 Words / 2 Pages
    Submitted: March 14, 2012 Essay by people
  • Verizon: Comprehensive Marketing Analysis

    Verizon: Comprehensive Marketing Analysis

    Verizon: Comprehensive Marketing Analysis Mission Statement Verizon's mission statement is "As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors." (Verizon 2010). Their vision is to bring communications to everyone. Distinctive Competencies Verizon has a strong wireless network. It continues to enhance the domestic infrastructure. Verizon continues to enhance the speed

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    Essay Length: 1,355 Words / 6 Pages
    Submitted: March 14, 2012 Essay by people
  • Market Research

    Market Research

    G2 Assignment Gault Toyota Research Proposal We are conducting a market research for Gault Toyota located in Endicott, New York. After meeting with Connie Gault, the general manager, we have obtained a general knowledge and brief insight of their current marketing strategy and how it influences their current business. Management Problem Since the establishment of Gault Toyota, it has been tracked and proved that their main consumer base lives within a 10-mile radius. However, with

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: March 14, 2012 Essay by people
  • The Importance of Marketing in Your Business

    The Importance of Marketing in Your Business

    The Importance Of Marketing In Your Business By Carael Knight Ads by Google Small order business www.hktdc.com Meet quality suppliers in Hong Kong Int'l Lighting Fair 2012. 6-9 Apr Create More Value www.thepartnershipmodel.com Develop stronger relationships with your customers and suppliers What do customers want? ey.com/global-insurance-survey-2012 How insurers can meet evolving customer needs. The true definition of marketing is setting up automatic, repeatable systems that create an environment where people want to buy from you

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    Essay Length: 1,331 Words / 6 Pages
    Submitted: March 16, 2012 Essay by people
  • Shanghai Tangs Market Evaluation

    Shanghai Tangs Market Evaluation

    Shanghai Tangs brand began life targeting western customers seeing a taste of Asian fashion, but has since developed its appeal to Asian, and especially Mainland Chinese consumers. Shanghai Tangs have seen tremendous growth among the Chinese and on the Mainland over the past couple of years. The Chinese customers becoming more confident day by day, from an initial base of entirely western customers, their sales are now 50% to western and 50% to Asian customers."

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    Essay Length: 459 Words / 2 Pages
    Submitted: March 17, 2012 Essay by 412pulkit
  • The Power of Real-Time Social Media Marketing

    The Power of Real-Time Social Media Marketing

    The Power of Real-Time Social Media Marketing By : Beverly Macy and Teri Thompson Social media marketing is a fast growing concept and it has become a necessity nowadays; because it offers significant opportunities for companies, in terms of building relationships with customers and managing their reputation. Which absolutely has an impact on both sales and revenue. Social media is platforms that are easily accessible to everyone with Internet access. And social media marketing (SMM)

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    Essay Length: 596 Words / 3 Pages
    Submitted: March 18, 2012 Essay by people
  • Marketing Plan for Selling Product

    Marketing Plan for Selling Product

    TABLE OF CONTENT CONTENTS PAGE(S) 1. BACKGROUND 1 2. EXECUTIVE SUMMARY 1 3. SWOT ANALYSIS 2 3.1 Strengths 2 3.2 Weaknesses 2 3.3 Opportunities 2 3.4 Treats 2 4. OBJECTIVES 3 4.1 Product Description 4 5. MARKETING STRATEGY 5 5.1 Target Markets 5 5.2 Target Customer 5 5.3 Positioning 6 5.4 Product Strategy 6-7 5.5 Price Strategy 7 5.6 Place Strategy 8 5.7 Promotion Strategy 9-10 6. ACTION PROGRAMS 10 7. PROJECTED INCOME STATEMENT 11

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    Essay Length: 2,272 Words / 10 Pages
    Submitted: March 20, 2012 Essay by people
  • Marketing Case

    Marketing Case

    The need for guerrilla marketing can be seen in the light of three facts: 1. Because of big business downsizing, decentralization, relaxation of government regulations, affordable technology, and a revolution in consciousness, people around the world are gravitating to small business in record numbers. 2. Small business failures are also establishing record numbers and one of the main reasons for the failures is a failure to understand marketing. 3. Guerrilla marketing has been proven in

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    Essay Length: 314 Words / 2 Pages
    Submitted: March 21, 2012 Essay by lyelye