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Last update: December 21, 2015
  • Relationship Marketing and Its Application in Advertising Agency - Client Business Practice - a Conceptual Framework

    Relationship Marketing and Its Application in Advertising Agency - Client Business Practice - a Conceptual Framework

    RELATIONSHIP MARKETING AND ITS APPLICATION IN ADVERTISING AGENCY-CLIENT BUSINESS PRACTICE —A CONCEPTUAL FRAMEWORK ABM Shahidul Islam* Abstract: The objective of this paper is to explore and examine the relationship marketing theory. Explaining the theory an attempt has been made to explore how it can be used successfully by an advertising agency in maintaining a long-term relationship with a client. In this respect, a conceptual framework is developed based on strategies of relationship marketing. The article

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    Essay Length: 6,807 Words / 28 Pages
    Submitted: November 28, 2016 Essay by Safin Safin
  • Key Aspects of Marketing Management

    Key Aspects of Marketing Management

    Marketing management is associated directly to customers’ needs and what they perceive as valuable. It consists of many activities such as identifying customer needs and wants, the design and creation of the product, effective pricing of the offering, developing the best mode of communication to inform the targeted market and capturing value in return by building customer relationship. Kotler and Keller have stated that marketing and management is ‘’ the art and science of

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    Essay Length: 261 Words / 2 Pages
    Submitted: December 4, 2016 Essay by Elisa Lu
  • Marketing Plan: Tesla Motors

    Marketing Plan: Tesla Motors

    IVIC Marketing Plan: Tesla Motors Danijel Iviv MBA 630 Regent University Dr. Gregory Stone 09/17/2015 TABLE OF CONTENTS EXECUTIVE SUMMARY………………………………………………………………………………………………………4 INTRODUCTION…………………………………………………………………………………………………………………4 COMPANY HISTORY………………………………………………………………………………………………..4 PURPOSE………………………………………………………………………………………………………………..5 MISSION…………………………………………………………………………………………………………………5 PRODUCT DESCRIPTION…………………………………………………………………………………………..5 GOALS & STRATEGIC OBJECTIVES…………………………………………………………………………….5 MARKET RESEARCH……………………………………………………………………………………………………………5 CURRENT MARKET SITUATION…………………………………………………………………………………5 INDUSTRY TRENDS…………………………………………………………………………………………………..6 INDUSTRY ANALYSIS………………………………………………………………………………………………..6 PRODUCT/SERVICE DESCRIPTION………………………………………………………………………………………7 CUSTOMER IDENTIFICATION & DESCRIPTION…………………………………………………………………….8 PYSCHOGRAPHIC…………………………………………………………………………………………………….8 DEMOGRAPHIC……………………………………………………………………………………………………….9 CUSTOMER ANALYSIS………………………………………………………………………………………………9 CURRENT COMPETATIVE SITUATION…………………………………………………………………………………10 COMPETITOR ANALYSIS………………………………………………………………………………………….10 DISTRIBUTION CHANNELS…………………………………………………………………………………………………10 SWOT ANALYSIS…………………………………………………………………………………………………………………11 STRENGTH………………………………………………………………………………………………………………11 WEAKNESSES………………………………………………………………………………………………………….11 OPPORTUNITIES………………………………………………………………………………………………………11 THREATS…………………………………………………………………………………………………………………12 CONVERTING WEAKNESSES TO STRENGTH………………………………………………………………12 CONVERTING THREATS TO OPPORTUNITIES…………………………………………………………….12 MARKETING STRATEGIES…………………………………………………………………………………………………..13 POSITIONING………………………………………………………………………………………………………….13 PRODUCT……………………………………………………………………………………………………………….13

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    Essay Length: 4,922 Words / 20 Pages
    Submitted: December 18, 2016 Essay by Danijel
  • Correlation Analysis of Indian Stock Market with International Markets

    Correlation Analysis of Indian Stock Market with International Markets

    Correlation Analysis of Indian Stock Market with International Markets Business Statistics Project Chandraket Mall 19A Manish Ranjan 27A Mayank Sharma 29A Neha Rai 36A Swati Verma 53A Submitted by: ________________ Objective The objective of this project is to study the correlation between the movements in Indian stock market and its international counterparts. The aim is to understand the level at which financial markets are getting integrated into a global market and the impact one stock

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: January 5, 2017 Essay by Swati Verma
  • Consolidated Foods Marketing Plan

    Consolidated Foods Marketing Plan

    CONSOLIDATED FOODS, INC. ISLAND PEANUT BUTTER MARKETING PLAN V. MARKETING STRATEGIES * BRANDING & BRAND NAME Exotic Island Peanut Butter, your peanut butter for all generations, natural, old fashioned, aflatoxins-free, affordable and at your reach anytime. Experience the taste of an Exotic Island in a peanut butter with customer’s health is the top priority. * PRODUCT LINE Peanut Butter Flavors Primary Consumer Purchaser Decision-Maker Original Adults and children Mothers/Wives Creamy with Honey Adults and children

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    Essay Length: 777 Words / 4 Pages
    Submitted: January 12, 2017 Essay by cscj
  • Levandary Case Study - What Is Your Evaluation of the Way Levendary Cafe Has Entered the China Market?

    Levandary Case Study - What Is Your Evaluation of the Way Levendary Cafe Has Entered the China Market?

    Matriculation nr: - 10057362 Levendary case study By Rahul Pahwa Question:-1 what is your evaluation of the way Levendary Cafe has entered the China market? Answer:-1 It is appropriate to say that Levendary café has entered the Chinese market in an complicated way. There are typically nine types of strategy to enter a foreign market such as franchising, Joint venture, Licensing etc.[1] the entrance of china was more opportunistic expansion rather than strategic. The huge

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    Essay Length: 981 Words / 4 Pages
    Submitted: January 15, 2017 Essay by Rahul Pahwa
  • Marketing Strategy

    Marketing Strategy

    Marketing Strategy: Our company’s objectives are: 1) to get more market shares in Sonite market by delivering our value to segments we are targeting. Rope is targeted for the Shoppers, while Root is for the High Earners. 2) to dominate the Vodite market as we are now the monopolist but we don’t expect this situation for too long. We expect other firms to enter the Vodite market and steal some market share in the following

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    Essay Length: 1,172 Words / 5 Pages
    Submitted: January 15, 2017 Essay by Fenghua Du
  • Inventory and Cost Analysis of Emerging Markets Strides

    Inventory and Cost Analysis of Emerging Markets Strides

    Project Management 2016 A Report on Project Management of ‘Inventory and Cost Analysis of Emerging Markets Strides’ https://upload.wikimedia.org/wikipedia/en/b/b3/CIMP_Logo.jpg Submitted to Prof. Kalyan Agrawal Prepared by: Kumar Pranav Introduction The project ‘Inventory and cost Analysis Emerging Markets Strides’ was given to me by Strides Shasun Ltd. during my 8 weeks internship in the company. Internship began on 13th April 2016 and ended on 10th June 2016 during this period I was working in companies Emerging Markets

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    Essay Length: 1,062 Words / 5 Pages
    Submitted: January 17, 2017 Essay by Nikhar Agrawal
  • Coca Cola Blak Marketing

    Coca Cola Blak Marketing

    COCA COLA BLAK 1. Concept du produit : Coca Cola Blak est une boisson gazeuse riche en cafeine, créée par une équipe française et lancée par Coca Cola France en 2006. Il est particulièrement distingué par sa très faible teneur en sucre, ce qui lui donne un goût particulièrement amer. Coca Cola Blak est l’une des innovations majeures de 2006 et a été premier produit de Coca Cola, lancé dans l’hexagone avant les Etats-Unis. 1.

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    Essay Length: 467 Words / 2 Pages
    Submitted: January 21, 2017 Essay by Tmassi93
  • Marketing Strategies - New Scent

    Marketing Strategies - New Scent

    MARKETING STRATEGIES A new scent, named V1 and created by the 27 years old clothes designer Arfaq Hussain, (who made the air-conditioned jacket for the singer Michael Jackson) has been launched for Christmas and retailed at £ 47,874. It has been promoted as “the most expensive perfume” and it’s a limited edition of 173 bottles. Moreover a case covered in rubies and diamonds and unlimited scent refills are included and guaranteed free of charge. But

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    Essay Length: 307 Words / 2 Pages
    Submitted: January 24, 2017 Essay by mariajonida
  • Market Strategy

    Market Strategy

    Nitesh MehtaOne Page Memo - Encarta01/16/2017 The case about Encyclopedia Britannica lays out the trials and tribulations of the company starting from the initial success of the Encyclopedia to the emergence of the PC, the entry of Encarta and the eventual downfall of Britannica. After reading the case I would state that Joe Esposito could have saved Britannica. In the first half of the case we can see some clear issues that Britannica was faced

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    Essay Length: 701 Words / 3 Pages
    Submitted: January 24, 2017 Essay by Nitesh Mehta
  • Digital Marketing Plan

    Digital Marketing Plan

    C:\Users\USER\Google Drive\Branded Materials\Logo & Fonts\logo geo-technologies.png 1. AdWords Campaign launch 1. Please describe the process of campaign creation & who do you work with? The Generic campaign creation process will be: 1. Targets and goals – Done internally in collaboration of local SU's, Distributers, marketing team. 2. Brief – Marketing problem & solution, Target audience, Messaging, Budget and timeframe, local adjustments, General funnel – campaign flow order, Art concept (Working with designer or in house),

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    Essay Length: 1,224 Words / 5 Pages
    Submitted: January 27, 2017 Essay by drasilia
  • Discuss All the Market Segments in the Film and Describe Each According to Demographic, Psychographic, Behavioral and Technographic Dimensions

    Discuss All the Market Segments in the Film and Describe Each According to Demographic, Psychographic, Behavioral and Technographic Dimensions

    1. Discuss all the market segments in the film and describe each according to demographic, psychographic, behavioral and technographic dimensions. Hip-hop Artists 1. Demographics Age: 20-30 Gender: Male Education: at least an Elementary School Graduate Income: Upper Middle Class to Ultra- Rich (C – A, B) Occupation: singer, rapper, performer Location: Urban areas (NY) 1. Psychographics * Someone who is currently on stage performing in front of thousands of people. * Someone who people pay

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    Essay Length: 960 Words / 4 Pages
    Submitted: February 4, 2017 Essay by kaisoo
  • Consumer Behavior – Decision Making Models - Marketing

    Consumer Behavior – Decision Making Models - Marketing

    Consumer Behavior – Decision Making Models - Marketing Hubert Spencer is a 40 year old male who has lived in the D.C. metropolitan area since the mid 1980s. A first-generation American, Hubert moved to the United States with his parents at the age of 7 from Sierra Leone. Hubert is a self-described extrovert and social butterfly, and therefore found it easy to develop a strong network of friends early on in his transition into American

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    Essay Length: 863 Words / 4 Pages
    Submitted: February 13, 2017 Essay by xglxy
  • Lego - Rediscovered and Unchained - How Lego Solved a Strategic Marketing Problem

    Lego - Rediscovered and Unchained - How Lego Solved a Strategic Marketing Problem

    Lego: rediscovered and unchained How Lego solved a strategic marketing problem ________________ Index 1. Introduction 3 2. Strategic challenge 3 3. Strategizing process 4 4. Outcomes 6 Exhibit 1 – Financial annual results of LEGO 8 Exhibit 2 – Exploring tasks 9 Reference list 10 ________________ 1. Introduction Lego is worldwide known as the manufacturer of the recognizable building bricks. Based in the small village Billund, the Danish brand was recently named to be the

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    Essay Length: 2,524 Words / 11 Pages
    Submitted: February 13, 2017 Essay by Eeuwit J. Klink
  • Samsung Mobile: Market Share and Profitability in Smartphones

    Samsung Mobile: Market Share and Profitability in Smartphones

    Nigar Ganbarli MBA 2018 Samsung Mobile: Market Share and Profitability in Smartphones In December 2015, South Korean technology giant Samsung announced a new head to its mobile division. The announcement came on the heels of a challenging year for Samsung. Two handset launches that year had received criticism in the press for the way they were handled. The appointment was interpreted by many in the industry as Samsung signalling a desire to further intensify innovation

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    Essay Length: 835 Words / 4 Pages
    Submitted: February 24, 2017 Essay by nigarnigar
  • Hollister - Marketing Strategy Analysis

    Hollister - Marketing Strategy Analysis

    ________________ Contents I. Introduction 3 II. Situation analysis of Hollister 3 1. Retail life cycle 3 2. Current external environment elements (PESTLE) 3 3. Marketing mix 5 4. SWOT Analysis 8 III. Suggestions 8 Reference 10 ________________ 1. Introduction Hollister is known as an American brand owned by Abercrombie & Fitch Co, which aimed at teens and young adults between the age of 14 to 18 as its original concept. Hollister actually established in 1922

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    Essay Length: 3,029 Words / 13 Pages
    Submitted: March 10, 2017 Essay by emhaii
  • Critically Evaluate the Merits and Limitations of the Destination Marketing Topic Called Place Branding

    Critically Evaluate the Merits and Limitations of the Destination Marketing Topic Called Place Branding

    Critically evaluate the merits and limitations of the destination marketing topic called Place Branding. Place branding is quite a similar concept to the branding of corporations and their products and/or services. This was the observation which Anholt used to discuss the concept of place branding. He used the example of a country’s image being like that of a corporation; for them to flourish they needed to develop their branding techniques to accomplish their branding goals.

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    Essay Length: 2,341 Words / 10 Pages
    Submitted: March 16, 2017 Essay by abeerqk
  • Ge Healthcare Marketing Plan

    Ge Healthcare Marketing Plan

    Contents 1. Acknowledgment 5 2. Description of the Framework Conditions 5 2.1 Description of the product idea 5 2.2 Selection of an Eligible Company 6 3. Strategic Focus and Plan 6 3.1 Mission Statement 6 3.2 Business Model 7 4. Situation Analysis 7 4.1 Global environmental factors 7 4.2 Relevant Market 8 4.3 Company Situation 11 5. Marketing Strategy 14 6. Market-Product Focus 15 6.1 Targeting 15 6.2 Positioning 15 6.3 Product Features 16 7.

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    Essay Length: 4,199 Words / 17 Pages
    Submitted: March 21, 2017 Essay by Adel Miski
  • Bmw Taps the Emerging Chinese Luxury Market

    Bmw Taps the Emerging Chinese Luxury Market

    BMW Taps the Emerging Chinese Luxury Market ________________ (#1 -) (a.) Where Luxury product such as, the BMW cars might fulfill the needs of the Chinese population, because of their growing economy, the increase of credit availability, and greater purchasing power it is becoming more common to show off their social status they need to purchase luxurious items. By buying a BMW the average Chinese person joins an elite group of people that already own

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    Essay Length: 1,136 Words / 5 Pages
    Submitted: March 22, 2017 Essay by Alberto Carrasco
  • Maria Sharapova: Marketing a Champion

    Maria Sharapova: Marketing a Champion

    EVGENY MISHIN Maria Sharapova: Marketing a Champion 1. Should Max Eisenbud and the other members of “team Sharapova” engage in the Motorola partnership? Should they consider any of the other possibilities? Why? I think they should. In 2004 Motorola was a strong global brand. In 2003 the company released a very popular and a stylish phone – “RAZR”. It would make a good reputation both to the phone and to Sharapova because these both brands

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    Essay Length: 891 Words / 4 Pages
    Submitted: March 22, 2017 Essay by mishinei
  • Market Segmentation, Targeting and Positioning

    Market Segmentation, Targeting and Positioning

    One of the most commonly used market segmentation models is the product and the target approach. This model focuses more on the audience rather than the product which may sound like a good strategy; but criticism of the strategy led RJR’s Uptown and Heileman’s PowerMaster Malt Liquor to withdraw their products. The strategy used by RJR’s Uptown and Heileman’s PowerMaster Malt Liquor was viewed by critics as targeting “vulnerable” and “disadvantaged” consumers and as unethical

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    Essay Length: 531 Words / 3 Pages
    Submitted: April 5, 2017 Essay by Bonsal
  • Marketing Project - Autonomous Bladeless Lawn Mower

    Marketing Project - Autonomous Bladeless Lawn Mower

    Stacey Chmura November 17, 2016 MAR 3023 RVF Marketing Project Presentation What is the idea product or service you plan to offer? The product I would like to offer is an autonomous bladeless lawn mower. This mower is a self-sufficient lawn machine capable of mowing your lawn on its own. Describe the item you are planning to offer to the public. It has unique features such as the bladeless technology keeping people and animals safe

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    Essay Length: 1,893 Words / 8 Pages
    Submitted: April 6, 2017 Essay by Stacey Chmura
  • Chapter 7 Analyzing Consumer Markets and Buyer Behavior

    Chapter 7 Analyzing Consumer Markets and Buyer Behavior

    Chapter 7 Analyzing Consumer Markets and Buyer Behavior Learning Objectives After reading this chapter students should: * Understand the major factors influencing consumer behavior * Know and recognize the types of buying decision behavior * Understand the stages in the buying decision process Chapter Outline 1. Influencing buyer behavior 1. Cultural factors 1. Culture—values, perceptions, and preferences that are the most fundamental determinant of a person’s wants and behavior 2. Subcultures—nationalities, religions, racial groups, geographical

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    Essay Length: 3,631 Words / 15 Pages
    Submitted: April 7, 2017 Essay by Kay Su
  • Global Marketing, Localized or Standardized Strategy Selection

    Global Marketing, Localized or Standardized Strategy Selection

    When considering the marketing, product, and positioning strategies involved with taking a US based consumer product global, there are many variables to consider. Some key considerations include; the market's economy, political climate, legal system, and of course, there are cultural considerations (Levens, 2012). Of these, culture may have the most effect on how to market a product internationally. There are currently two schools of thought for international marketing, which are the adoption of a standardized

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    Essay Length: 698 Words / 3 Pages
    Submitted: April 7, 2017 Essay by Andy Rubiano

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