Marketing Project - Autonomous Bladeless Lawn Mower

What is the idea product or service you plan to offer?

The product I would like to offer is an autonomous bladeless lawn mower. This mower is a self-sufficient lawn machine capable of mowing your lawn on its own.

Describe the item you are planning to offer to the public.

It has unique features such as the bladeless technology keeping people and animals safe from harm and a rectangular design to cut your lawn in a straight line. This robotic mower comes with its own charging base that it will find its way to when charging is needed. The Go-Mow is weather proof to stand different climates and has sensors for rain that will cause it to return to its charging base. It’s designed to withstand various terrains and has an alert feature within the app if it gets stuck or needs assistance. This is perfect for the busy family or those who travel a lot or retirees who can get around like they used to.

Explain the two main things that makes your offering unique.

This mower will be unique to similar products because it will feature a bladeless cutting technique, which will increase the safety rating and decrease mower accidents. Also, the rectangular line shape will be unique and cause for a more streamline cut. These two features are important with this mower and will be a competitive product for other autonomous mowers.

Is the offering a new product, idea, or service? Is the offering and improvement on an existing, product, service, or idea?

This is not a new product as there are other autonomous mowers already developed, so this is an improvement to existing robotic mowers. There are similar autonomous mowers currently being sold by John Deere, Ambrogio and Husqvarna. John Deere offers the Tango E5 (Tango E5, 2016), Ambrogio offers the L400 Elite (Ambrogio L400 Elite, 2016) and Husqvarna offers the Auto-mower ( ROBOTIC LAWN MOWERS, 2016). These autonomous mowers offer self-sufficient mowing with features such as smartphone app connectivity for tracking and controlling purposes and GPS boundary location set up. With these features also included in the Go-Mow, it will be at the top of list for safe, efficient and easy to use.

Why would your offering be viewed as valuable to the public?

This would be of value to the public, as there was an average of 35,000 walk-behind power lawn mower injuries from 2013-2015, per the U.S. Consumer Product Safety Commission (Power Lawn Mowers Fact Sheet, 2015).

What is your company’s goals and objective?

Sunshine Landscaping and Lawn Care has the benefit of long-term loyal customers and have shown a steady increase in referrals over the years. With the advances in technology and the younger generation ready to take over managing the business, they have designed and built an autonomous mower that is bladeless. Adding this product to their steady revenue intake, they plan to increase profits marginally over the next few years.

What type of business are you?

Sunshine Landscaping and Lawn Care is a small family owed business in central Florida. They are a Limited Liability Corporation (LLC vs. S Corp: Which Makes Sense for Me?, 2016) with only 5 employees that are from outside the family and has been doing business in the area for over 40 years. Services offered by company include various types of landscaping designs and lawn care maintenance in ordinance with their customer’s preference.

What are you going to do to accomplish your goal and objectives?

They The company’s goals and objectives have been revised to promote the new product and balance the company’s needs and requirements to stay afloat. The first goal is to increase the Go Mow’s market share by: increasing customer retention, sign channel partners and increase sales. The second goal is maintaining customer satisfaction by: increasing onsite customer visits, reduce customer hold time and present customer satisfaction surveys. The third goal is to foster a strong culture within the business by increasing team building meetings, offer more training and improve internal communications. The last goal is to design and build an amazing product by increasing feature set, apply new design layout and expand marketing outreach. With team focus and determination Sunshine Landscaping and Lawn Care will be able to reach their goals and increase the value of the company.

(SWOT table on next page)

Create a SWOT analysis to determine the internal strengths and weakness and external opportunities and threats.

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Analyzing the marketing environment.

The marketing environment in which we will begin selling our product in is Central Florida and has the potential of need to mow lawns all year around. The climate here needs mowing lawns at least once a week from April to October; leaving the remaining five months only needing lawns mowed one to two times a month. There are a numerous number of senior citizens in Florida that could benefit from this product and plenty of families and busy adults who would rather not spend time mowing their lawns if they have a mower that can do so by itself and safely.

Who is you target market? For example, parents, spiritual individuals, teachers, doctors, celebrities, etc.

Our target market would be any adult who is unable or unwilling to mow their own lawn or those who are too busy or wanting to spend that time doing something else. All adults can benefit from this robotic mower and the fact that it’s bladeless, promoting safety, gives it even more advantage over its competitors.

Is your target market gender specific?

No, we are not targeting a specific gender. The robotic mower is perfect both males and females to use.

Is your target market age specific?

The target age would be over 18 years old but we could specify it to anyone wanting to dismiss the chore of mowing their own lawns.

Is your target market of a specific financial status?

While we are working to keep our prices competitive we can sell our basic autonomous mower for as low as $150.00. This is an average cost for a push mower and within in reason for any working person.

Does your target market possess a certain talent or quality?

No, there is no certain talent or quality required for this product. It’s as simple as wanting to make use of your time doing something you enjoy rather than the chore of mowing your lawn.

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