OtherPapers.com - Other Term Papers and Free Essays
Search

Marketing plan essays

Search

1,172 Marketing plan Essays: 51 - 75 (showing first 1,000 results)

Go to Page
Last update: January 14, 2016
  • Marketing Plan for Classic Airlines

    Marketing Plan for Classic Airlines

    Marketing Plan for Classic Airlines Classic Airlines is feeling the ripple effect of the economic downturn throughout the global markets. When people say that recovery does not feel like a recovery, they are describing reality (The New York Times, 2011). Classic Airlines earned 10 million on 8.7 billion dollars in sales (Classic Airlines, 2010). The company has been dealing with some major challenges throughout the company. The following is a list of challenges that plague

    Rating:
    Essay Length: 1,033 Words / 5 Pages
    Submitted: May 23, 2012 Essay by people
  • Starbucks Marketing Plan

    Starbucks Marketing Plan

    Strengths Creating and analyzing strengths and weaknesses is essential when creating innovative products for a business. The new innovative products that Team A has come to a decision to create are the original Starbucks Peanut Butter Cup Frappe with Crepe or Waffle to go. The new products for the younger generation contain such ingredients as, chocolate, and peanut butter introduce together for the peanut butter cup frappe, cream cheese or raspberry for the crepe, and

    Rating:
    Essay Length: 726 Words / 3 Pages
    Submitted: May 27, 2012 Essay by people
  • Toyota Prius Marketing Plan

    Toyota Prius Marketing Plan

    Toyota Prius Marketing Plan Introduction and Product Description Toyota Prius  First introduced in 1997 in Japan. In 2001, it was introduced in North America.  Miles per gallon A. First generation - 41 MPG B. Second generation - 46 MPG C. Third generation - 50 MPG  Cost Starting MSRP is $21,000; one with everything costs $32,500 Maker of the Prius: Toyota Corporation NAICS code - 336211 for vehicle manufacturing Target Customer Analysis Target

    Rating:
    Essay Length: 4,749 Words / 19 Pages
    Submitted: May 28, 2012 Essay by people
  • Marketing Plan

    Marketing Plan

    . Action programs The season of construction industry often lays from June to December. In order to prepare for our innovative product, we create the time line including preparation and activities for the first year. Product will be officially available at February, 2013 A. From November 2012 to February 2013: Preparing, reaching some big construction companies. - We will introduce the new construction product via exhibitions - Brand building via sponsoring - Hold seminar about

    Rating:
    Essay Length: 362 Words / 2 Pages
    Submitted: June 12, 2012 Essay by people
  • Starbucks Marketing Plan - Marketing Segmentation

    Starbucks Marketing Plan - Marketing Segmentation

    Marketing Plan The following presentation will present the overall marketing plan for Starbucks and will debate the impacting factors of the potential success of marketing strategies. The segmentation criteria of the target market selection will be identified as well as the decided target market. The public consumers and potential organizational buyers of Starbucks' products will be identified along with the most influential factors that may impact Starbucks' purchasing decisions. The potential influencing factors will be

    Rating:
    Essay Length: 1,793 Words / 8 Pages
    Submitted: August 6, 2012 Essay by people
  • Marketing Plan for Impression Clothing Company

    Marketing Plan for Impression Clothing Company

    Marketing Plan for Impression Clothing Company Contents 1. Executive Summary 3 2. Situation Analysis 3 2.1 Market 3 2.1.1 Demo Graphics 3 2.1.2 Geographic 4 2.1.3 Buyer Behavior Factors 5 2.2 Market Needs 6 2.2.1 Customer Profile 7 2.2.2 Competitive Differences 7 2.3 Market Trends 7 2.4 SWOT 7 2.4.1 Strengths 7 2.4.2 Weaknesses 8 2.4.3 Opportunities 9 2.4.4 Threats 9 2.5 Competition Analysis 10 2.5.1 Bargaining Power of Supplier 10 2.5.2 Threat of New

    Rating:
    Essay Length: 4,454 Words / 18 Pages
    Submitted: September 9, 2012 Essay by joycecoco
  • Honda Marketing Plan

    Honda Marketing Plan

    HONDA MARKETING PLAN: 2012 1.1TABLE OF CONTENT: 1.2 Letter of recommendations ...........................................................................3 1.3 Executive Summary of the marketing plan....................................................4 1.4 Outline of the marketing plan.........................................................................5 1.5 Introduction, Background, summary and update of the case study............6 2.1.1 Target Market Analysis Primary Target Market..........................................................................................6 Primary Target Market Demographics.................................................................7 Secondary Target markets.....................................................................................7 2.2 SWOT Analysis: 2.2.1 Strengths........................................................................................................7 2.2.2 Weaknesses...................................................................................................8 2.2.3 Opportunities................................................................................................8 2.2.4 Threats...........................................................................................................8 2.3 Competition Analysis Primary Competitor...................................................................................9 Secondary Competition..............................................................................9 2.4 Keys to success..................................................................................................9 2.5 Macro Environment Analysis

    Rating:
    Essay Length: 3,108 Words / 13 Pages
    Submitted: October 2, 2012 Essay by people
  • The Marketing Plan for Nokia in North America

    The Marketing Plan for Nokia in North America

    Marketing Plan Executive Summary This marketing plan focuses on the smartphone market in North America. It is based on an experiential image branding approach intended to generate awareness, long-lasting customer relationship, and brand loyalty comparable to that of competitors in North America. Currently, Nokia is the market leader in the global mobile industry, with great success excluding North America. The reason for that includes increased competition with Apple and Samsung, out-of-date Symbian OS, low brand

    Rating:
    Essay Length: 2,842 Words / 12 Pages
    Submitted: November 25, 2012 Essay by yusheng0916
  • Sony Marketing Plan

    Sony Marketing Plan

    Our prime objective on this marketing plan project is to develop new SONY Smartphones in the current market to suit the consumers' preferences. The first part of this marketing is about analysis of current Smartphones market situation. We conduct analysis on SONY, customer, competitive market, external market environmental, and SWOT analysis. SONY has many ranges of Smartphone, such as Xeperia and each product have its own target market. Besides, we found out that the percentage

    Rating:
    Essay Length: 278 Words / 2 Pages
    Submitted: November 26, 2012 Essay by keyneshan
  • Marketing Plan

    Marketing Plan

    All statistic data is categorized and can be classified as in two general types; quantitative and qualitative. Quantitative data is measured on a naturally occurring numerical scale (McClave, Chapter 1, 2011). Quantitative data can be classified as either interval or ratio data. An example of quantitative data is housing market and the percentage of foreclosures in each state. Qualitative data is opposite of quantitative data this is because qualitative data cannot be measured on a

    Rating:
    Essay Length: 418 Words / 2 Pages
    Submitted: December 7, 2012 Essay by garciatj
  • Marketing Plan for a Handyman Business

    Marketing Plan for a Handyman Business

    An individual who works in a financial institution that is in the business primarily of raising capital for companies, governments and other entities. There are six difference professionals brokers you have an investment advisers and certified public accountants, lawyers or insurance agents and financial planner. They all work in many different settings from large firms to small private practices. Bank they have separate department investment professionals. The investment banker is a person who works in

    Rating:
    Essay Length: 597 Words / 3 Pages
    Submitted: January 18, 2013 Essay by danielle121
  • Marketing Plan

    Marketing Plan

    Number of article: Article 11 Title: Become the Main Attraction. People go to summer event for music, food and fun-not for marketing materials. Here's how you get them to pay attention to you. Briefly state the main idea of this article: This article is presented that discusses gaining consumer attention in summer event marketing, and the goals of event marketing related to raising awareness and increasing sales, nothing that many consumers will remember the event's

    Rating:
    Essay Length: 293 Words / 2 Pages
    Submitted: March 6, 2013 Essay by hancao
  • Sony Marketing Plan

    Sony Marketing Plan

    Product 1. Enhancing product technologies With the continuous development of advanced technologies, Samsung has become a leader in the Android smart phone market. In order to compete with Samsung, Sony needs to invest more in research and development for creating attractive devices with better technologies and capabilities. Comparing between a 2012 model from Sony Xperia S and a 2011 model Samsung Galaxy S2 indicates that the screen, weight and storage expansion technologies in Samsung are

    Rating:
    Essay Length: 787 Words / 4 Pages
    Submitted: March 9, 2013 Essay by pizzatofu
  • Marketing Plan

    Marketing Plan

    LESSON: MARKETING MANAGEMENT TITLE: EDUCATION FOR INDUSTRY ASSIGNMENT TYPE: MARKETING PLAN SUPERVISOR: MUHSIN BAYIK ATTENDENCEES: DILEK BAYHAN ZEYNEP YENER Contents 1. Overview 3 1.1 Why and When a marketing plan is needed? 3 1.2 What is a marketing plan? 3 2. Executive Summary: Purpose and Mission 4 3. Project Schedule 5 4. Situation Analysis 5 4.1 Company Analysis 5 4.2 Current Products Analysis 6 4.3 Current Competitors: 7 4.4 SWOT ANALYSIS: 8 5. Marketing Strategy

    Rating:
    Essay Length: 3,295 Words / 14 Pages
    Submitted: April 7, 2013 Essay by bayhand
  • Marketing Plan for Blackberry Playbook

    Marketing Plan for Blackberry Playbook

    Basically customers are facing a big issue because they are not finding the exact electronic device that will satisfy their needs. It's either a great camera but slow internet or a high speed internet or device full of applications but with an expensive price. Furthermore customers are not feeling convenience with carrying the electronic device because it's too heavy and big "1.6 Pounds". Customers need a product with affordable price, in which all type of

    Rating:
    Essay Length: 717 Words / 3 Pages
    Submitted: April 7, 2013 Essay by common
  • Marketing Planning

    Marketing Planning

    Table of Content: Page: 1.0 Current Market Situation 3 1.1 The 4 P's 3 1.11 Product 3 1.12 Price 4 1.13 Promotion 4 1.14 Place 5 1.2 PEST Analysis 5 1.21 Economical 5 1.22 Political 6 1.23 Social 7 1.24 Technological 8 2.0 SWOT Analysis 9 2.1 Strengths 9 2.2 Weaknesses 10 2.3 Opportunities 11 2.4 Threats 12 3.0 References 14 Phase 1 * Current marketing situation -marketing audit * SWOT analysis 1.0 Current Market

    Rating:
    Essay Length: 3,735 Words / 15 Pages
    Submitted: April 17, 2013 Essay by adoli
  • McBride Financial Services Marketing Plan

    McBride Financial Services Marketing Plan

    McBride Financial Services Marketing Plan Gregory Richards BSA/310 January 10, 2012 Lavergne "Jay" White, MBA/PMP University of Phoenix Greg Richards 1/15/2013 Introduction McBride Financial Services' main goal is to use the latest technologies to become the number one provider of low cost mortgage services in the Northwest. In order to achieve that goal they will need to have an above average marketing plan in place. McBride Financial Services is a regional mortgage lender. They have

    Rating:
    Essay Length: 438 Words / 2 Pages
    Submitted: May 7, 2013 Essay by gregoryrichards
  • Marketing Plan Case

    Marketing Plan Case

    Alcolette will make a difference in the lives of those who want to stop drinking, just as Nicorette has help many people stop smoking. "The World Health Organization estimates 140 million people are alcoholics around the world. " (alcohol addiction, 2013)" "1 in 25 deaths can be attributed to alcohol in one way or another. "(Alcohol addiction, 2013)." "Experts believe of the 140 million people addicted nearly 30% can reduce or completely abstain from alcohol

    Rating:
    Essay Length: 646 Words / 3 Pages
    Submitted: July 4, 2013 Essay by pam0618
  • Walgreens Marketing Plan

    Walgreens Marketing Plan

    Executive Summary Walgreens is considered a leader in the drugstore arena and currently venturing in the area of healthcare with their wellness centers. Strategically located close to populated areas in a 5 mile radius they are a store of convenience. Not afraid of change this company has moved forward aiming to improve their status financially and socially. They have ventured in areas not normally associated with drugstores by securing a stake in Alliance or AmeriscourceBergen

    Rating:
    Essay Length: 6,351 Words / 26 Pages
    Submitted: October 12, 2013 Essay by radpraise2000
  • Why Healthcare Practices Need a Marketing Plan

    Why Healthcare Practices Need a Marketing Plan

    Why Healthcare Practices Need a Marketing Plan Marketing is a key component to small and large businesses. A person in marketing has the ability to show creativity when presenting a company's product whether it is something fairly old or presenting something new to potential consumers. Bruce Maller (2009-2013) noted that healthcare practices need to implement a plan to drive a constant changing market due to other healthcare competition, patient healthcare systems, new technology that is

    Rating:
    Essay Length: 1,744 Words / 7 Pages
    Submitted: October 14, 2013 Essay by truittct
  • Marketing Plan

    Marketing Plan

    Marketing Plan In the following paragraphs, we will discuss the marketing plan that will bring King Kong Malt Liquor to Boswick Distributors Inc. We will talk on the four phases of the marketing plan that we believe Boswick Distributors Inc. should incorporate to market our product. We will break down each of the phases in detail to show that King Kong Malt Liquor is a viable product that Boswick Distributors can utilize to compete, in

    Rating:
    Essay Length: 6,882 Words / 28 Pages
    Submitted: November 5, 2013 Essay by fearflight23
  • Marketing Plan

    Marketing Plan

    6. Market Strategies Market Segmentation Strategy Targeting Strategy Marketing Plan Product Life Cycle Potential Strategies Core Strategy 3. What is it and how it works As health issues it will be really very popular product of people all arend the world and overseas market shares with garancy of satisfied and better hearing people. It is necessary for daily life of ill people problematic with hearing. We suppose to get into this market as soon as

    Rating:
    Essay Length: 3,442 Words / 14 Pages
    Submitted: December 13, 2013 Essay by LUCYNDA11
  • Graco Snug Ride Soother - Marketing Plan

    Graco Snug Ride Soother - Marketing Plan

    Marketing Plan Phase 3 Nicole Williams, Crystal Reed, Sam Tayara, Francisco Olivera, Jeffery Anderson, Joe Soria MKT/421 July 11, 2013 Craig A. Clark Marketing Plan Phase 3 Graco has released a new baby product called the "Snug Ride Soother" for baby's ages 0-12 months old. The Snug Ride Soother car seats will sooth your baby as you keep your eyes on the road. The car seat is controlled by a remote control that provides buttons

    Rating:
    Essay Length: 1,591 Words / 7 Pages
    Submitted: January 28, 2014 Essay by nwilliams
  • Nokia Marketing Plan Project

    Nokia Marketing Plan Project

    NOKIA MARKETING PLAN PROJECT INTRODUCTION Nokia was founded in 1865 as a paper mill in Finland. It went on to establish it's self as a renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia shifted its focus to primarily telecommunications and appointed Jorma Ollila as its CEO. Six years later in 1998 Nokia had established it's self as the world's largest mobile phone manufacturer with a turnover

    Rating:
    Essay Length: 2,609 Words / 11 Pages
    Submitted: February 1, 2014 Essay by NTARE
  • Tropexo Ifruitrop International Marketing Plan - Focus on Tropexo

    Tropexo Ifruitrop International Marketing Plan - Focus on Tropexo

    18/05/2009 TROPEXO IFRUITROP INTERNATIONAL MARKETING PLAN. FOCUS ON TROPEXO [NEW BRANCH IN UK] THE DOCUMENT TITLE] Table of Contents 1. Introduction. 3 2. Market Choice. 4 3. Objectives. 5 4. Environment. 6 5. SWOT Analysis. 9 6. Consumer target: Segmentation and positioning. 10 7. The market and competitors. 10 8. Market Entry Strategy. 11 9. The product. 14 10. The Price. 16 11. Channel of distribution. 17 12. Promotion. 17 13. Implementation / Future 18

    Rating:
    Essay Length: 4,870 Words / 20 Pages
    Submitted: February 3, 2014 Essay by silvermoon86

Go to Page