Stone Goose - Social Media Policy Proposal
Essay by dayoseun • May 17, 2018 • Case Study • 3,399 Words (14 Pages) • 947 Views
Title of Presentation: Social Media Policy Proposal
Student’s Name: Louis Reyes
Course Name and Number:
Instructor’s Name:
Date Submitted:
Table of Contents
1.0 Executive Summary 2
2.0 Problem Statement 4
3.0 Proposed Solution 4
3.1 Methodology 5
3.1.1 Social Media Marketing 5
3.1.2 Benefits of Social Media 5
3.1.3 Examples of Social Media Marketing Tools 6
3.2 The Do’ and Don’ts in Social Media Marketing 7
3.3 Deliverables of Social Media Marketing 8
3.3.1 Operational Efficiency 8
3.3.2 Increase Revenue 9
3.3.3 Improve Guest Satisfaction 9
3.3.4 Increase Social Responsibility 10
3.3.5 Enhancement of Brand Image 12
4.0 Social Media Policy 13
4.1 Benefits of a Social Media Policy 13
4.2 Conclusion 13
4.3 Recommendation 14
REFERENCES 15
1.0 Executive Summary
Stone Goose is a growing merchandising business with 30 stores in 10 major cities in the US including Alaska. We buy products such as clothing, accessories, handbags, shoes, jewellery, fragrances, cosmetics, health and beauty products, home furnishing and decor products at wholesale prices and sell the same at retail prices. Our primary focus is to ensure sales of products at low prices to get higher-volume sales at a lower profit margin.
It is also a private limited company with plans to go public in the nearest future if certain goals are met. Our organization structure can be viewed below;
[pic 1]
[pic 2][pic 3]
[pic 4][pic 5]
[pic 6]
[pic 7]
[pic 8]
[pic 9][pic 10][pic 11][pic 12][pic 13]
[pic 14][pic 15][pic 16][pic 17]
[pic 18][pic 19][pic 20][pic 21]
[pic 22]
[pic 23][pic 24][pic 25]
[pic 26][pic 27][pic 28][pic 29]
[pic 30][pic 31][pic 32][pic 33]
Mission Statement: To provide quality service at an affordable price.
Vision Statement: To be the number one clothing brand globally by providing quality services, timely and cost effective service delivery and effective client relations.
2.0 Problem Statement
Recent fiscal year-end financial statements shows 5% drop in revenue due too obsolete and nonexistent policies on social media marketing. The use of traditional print/TV/radio advertisements alone are not reaching a wide enough audience of different demographics and it’s also taking a huge cut out of our profits. As Chief Information Officer, Ill like to propose a new policy on social media marketing in order to boost our sales, hold on to current customers, bring in potential customers and increase our market share at a fraction of what conventional advertisement costs.
3.0 Proposed Solution
The solution that is recommended is to deploy the company for Stone Goose Company on all of the major social media channels; however, there is a major difference in creating social media platforms versus creating a brand you can promote on those platforms. A marketing campaign must be created utilizing the media channels and creating immediate engagement with your audience. In other for this to be successful, we encourage all staff to be on social media, acquire some fans, followers, subscribers, and connections and invite them to join our social media platforms.
The purpose of this is to promote Stone Goose Company which in turn helps in improving operational efficiencies, save money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and enhance brand image and also solicit feedback from the target audience.
3.1 Methodology
3.1.1 Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service, that is, the use of social platforms like Facebook, Twitter, Instagram, and Pinterest etc. to reach variety of users around the world. The internet has the ability to reach billions across the globe and with social media; our company can directly interact with them and also receive direct feedback and detailed opinions on our product and services.
3.1.2 Benefits of Social Media
Social media platforms have millions of users every month and since most social networking sites can be used at little or no cost whatsoever, it presents a unique opportunity for Stone Goose to reach its full potentials.
The purposes of employing social media in marketing is to improve operational efficiencies, save money, increase revenue or market share, improve guest satisfaction, increase social responsibility, enhance brand image as well as improve communications that makes the company accessible to those interested in our product and make them visible to those who have no knowledge of our products. Social media platforms have millions of users every month and since most social networking sites can be used at little or no cost whatsoever, it presents a unique opportunity for Stone Goose to reach its full potentials. These are various ways social media platform can help make our company greater:
...
...