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A Study on Social Media Marketing

Essay by   •  September 6, 2011  •  Research Paper  •  385 Words (2 Pages)  •  1,460 Views

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A Study On Social Media Marketing

Social media marketing

Social Media Marketing: An Overview

The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several different manners to gain them more customers and business. One such marketing technique is social media marketing.

Social media marketing is a term that defines marketing that is done via social networks, such as online communities, networks, blogs and many other marketing tools to raise awareness amongst their potential clients. These sites are used to publicize, make sales, create connections between the business and target market, and to handle customer service. Some common tools used to perform social media marketing are Twitter, Facebook, LinkedIn, Flickr, Orkut and YouTube.

The

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three main aspects of social media marketing are firstly, it creates a buzz and attracts readers with catchy and impressive messages. This buzz spreads through the Internet through contact between users who in turn pass it on to their own contacts. Within moments, these messages spread like wild fire.

Another aspect is that it gathers all fans of a brand or company together and allows them to interact with one another, create an identity and communicate their interest for this brand or set of products. It is also based on online conversations that cater around the business, and brings together current and potential customers. Their loyalty would also in turn promote one's brand and raise awareness amongst other possible clients. Through either simple networking, or marketing, these social media outlets help websites gain an online presence rapidly. They allow one to reach their target audience regardless of which part of the world they reside in. Another great advantage of social media marketing is, when done well, it could help...

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