Adobe Marketing Cloud Lead Generation

Adobe Marketing Cloud Lead Generation

Lead generation plan is a marketing strategy which makes use of the internet to inform and sell products of a company as well as reaching and attracting new customers. An effective lead generation plan is formed from a good plan of an effective internet sales funnel. An internet marketing funnel is a market strategy which involves constant funneling of new leads it ones business aiming at establishing sales and affiliations with the users of your products. The funneling can be divided in to three activities where at the top, potential customers are led to your website where they can get in formation about your products concerning their qualities, benefits, prices and where to access them (Lord, Bob, and Ray 12). At the middle, the potential clients are prompted to sign up using their emails or identity numbers and are given full access of the company's services. At the end the potential clients are converted into customers and are constantly addressed and informed about the products and services.

Commercial Bank of Africa is a fast growing Bank based in Africa. Besides being one of the leading banks, competition from other banks has been a challenge making the growth rate of a company to decline. The bank has also been losing its market share gradually a trend which is not encouraging. One of the advantage the bank has is the newly established marketing team whose objective is to revert the conditions by coming up with effective marketing strategies which will bring more customers into the bank. The bank already has several products, among them being credits, fixed deposits, school fees accounts, Jumbo junior accounts, and the most recent product M-Shwari account which has been launched in East Africa. Marketing of these products have not been easy as the company has not been receiving new visitors on its website. However, the marketing team is now implementing a lead generation marketing strategy to market its products which is expected to yield positive results. The lead generation plan is to be initially used on M-Shwari product marketing project.

To start with the marketing team manning the project will upgrade the CBA website by reviewing all the products and making available on it article, newsletters product tips and other valuable contents. The marketers will use the Adobe Marketing Cloud as the lead capture software and analyze online information concerning the products so as to optimize customer engagement and identify new business opportunity that the bank needs to exploit. To get attention of the target demographics who are mainly business people and other working population, the marketer will make use of the social media and blogs to gather leads. These include Twitter, Facebook, You Tube, Google Search Engines, online advertisement, article directories and also will make the website to be an affiliate marketer (Lord, Bob, and Ray Velez). The website will be customized in a way that it will have a financial information page which will be updated on daily basis. The page will equip users with general financial knowledge and will be made available through links on the selected social media and blogs. A click on the link will redirect you to the CBA website where the user will be prompted to sign up for more information. The end goal of this plan is to gather as many leads as possible. This will ensure that the marketing team obtains as many client contacts as possible for them to be able to make calls to the customer to enhance customer service. Banking is a service based business and therefore enhanced customer service is a key business pillar.

Adobe lead generating software is sophisticated and has strong online analytic capabilities. This will enable the bank to maintain important clients' information derived from the analysis made based on online clients. The adobe marketing cloud will enable the bank to implement solutions which will be highly effective on the analysis of the user behavior, audiences per segment at granular levels and raise the web continent to the optimum. The bank thro ugh its marketing team, will integrate data collected from the direct services rendered from the banking halls with that collected online. This will make it easy for the bank to clearly understand its customers most especially on the basis of their interaction with the bank on various touch points. Adobe lead generator will enhance privacy by ensuring that the data collected in regard to customers' contacts is held anonymous as required by related bank policies.

CBA bank will ensure that the data from the adobe marketing cloud is posted in its Customer relationship management (CRM) to make more targeted leads available to the call center personnel. The adobe marketing cloud will assist achieve business results al a very low cost. The ability of the software to link and analyze several internet marketing channels at a time will ensure that the bank is able to operate elegant solutions with a lot of ease (Lord, Bob, and Ray 24). The marketing cloud will also ensure that the bank have a fast time marketing whose effect will be felt immediately. Adobe marketing cloud therefore provides the necessary ingredients required for the digital analytics.

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