OtherPapers.com - Other Term Papers and Free Essays
Search

Marketing essays

Search

851 Marketing Essays: 1 - 25

Go to Page
Last update: May 15, 2015
  • Philip Kotler - Principles of Marketing

    Philip Kotler - Principles of Marketing

    Markets are changing fast. New markets are emerging, trading blocks are extending and communications channels about products and selling them are changing at a revolutionary pace. The signs of this change are everywhere in this text. Many people will use ...

    Rating:
    Essay Length: 593 Words / 3 Pages
    Submitted: October 10, 2010 Essay by people
  • Marketing Information System (mis)

    Marketing Information System (mis)

    Marketing information system (MIS) consists of people and procedures for assessing informational needs, developing the needed information and helping decision makers to use the information to generate and validate actionable customer and market insights. ...

    Rating:
    Essay Length: 234 Words / 1 Pages
    Submitted: November 26, 2010 Essay by people
  • Marketing - Cadbury Schweppes

    Marketing - Cadbury Schweppes

    Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury and Schweppes. It is a major public limited company (plc). Since 1969, Cadbury Schweppes has ...

    Rating:
    Essay Length: 367 Words / 2 Pages
    Submitted: November 27, 2010 Essay by people
  • Marketing Influence on Children Which in Turn Influence Parents Buying Behaviour for Toys

    Marketing Influence on Children Which in Turn Influence Parents Buying Behaviour for Toys

    DECLARATION This work has not previously been accepted in substance for any degree and is not being concurrently submitted in any university or institute for any degree. Signed Miss. Azalea Veronica Moses____________________________________________ Date ...

    Rating:
    Essay Length: 10,044 Words / 41 Pages
    Submitted: November 30, 2010 Essay by people
  • Marketing Planning - Market Positioning

    Marketing Planning - Market Positioning

    ... . Very few items on the market today have universal appeal. Even when dealing in basic commodities like table salt or aspirin, marketing people have gone to all ...

    Rating:
    Essay Length: 510 Words / 3 Pages
    Submitted: December 3, 2010 Essay by people
  • Toyota Marketing Strategy

    Toyota Marketing Strategy

    ... offering a solution. 3. Evaluate Toyota's marketing strategy so far. What has ...

    Rating:
    Essay Length: 479 Words / 2 Pages
    Submitted: December 23, 2010 Essay by people
  • Term Paper on Marketing Process of McDonald's Corporation

    Term Paper on Marketing Process of McDonald's Corporation

    ... the various stages in the marketing process. Company Profile McDonald's ...

    Rating:
    Essay Length: 1,717 Words / 7 Pages
    Submitted: December 25, 2010 Essay by people
  • Marketing Product Failure Research

    Marketing Product Failure Research

    2.What lessons one can learn from DuPont's success and failure? Many lessons were learnt from success and failure stories of DuPont. They are summarized as follows: * Investments such as in research and development must be able to have payoffs in the ...

    Rating:
    Essay Length: 1,189 Words / 5 Pages
    Submitted: December 29, 2010 Essay by people
  • Marketing Strategy for a Business - Pepsico

    Marketing Strategy for a Business - Pepsico

    Strengths, Weaknesses, Opportunities and Threats (SWOT). SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, ...

    Rating:
    Essay Length: 2,374 Words / 10 Pages
    Submitted: December 30, 2010 Essay by people
  • McDonald's Marketing Strategy

    McDonald's Marketing Strategy

    McDonald's marketing strategy is the foundation of its organizational strategy and its success. Its marketing mix and strategy are key elements for the organization achieving its mission and goals, which involve improving on its strengths and ...

    Rating:
    Essay Length: 366 Words / 2 Pages
    Submitted: January 1, 2011 Essay by people
  • Marketing 3.0 Book

    Marketing 3.0 Book

    INTRODUCTION In this new book, written by Iwan Setiawan, Hermawan Kartajaya and Philip Kotler titled Marketing 3.0: Values-Driven Marketing or the human-centric era is the age where consumers will be treated as human beings who are active, anxious, and ...

    Rating:
    Essay Length: 387 Words / 2 Pages
    Submitted: January 2, 2011 Essay by people
  • Air Deccan - Marketing Plan

    Air Deccan - Marketing Plan

    Marketing Plan Problem Statements  Ramaswamy Gopinath is weeks away from opening a business that will provide the India with their first low cost air carrier and provide all Indians with low fares and the opportunity to fly for the first time. Mr. ...

    Rating:
    Essay Length: 572 Words / 3 Pages
    Submitted: January 2, 2011 Essay by people
  • Does Marketing Create or Satisfy Needs?

    Does Marketing Create or Satisfy Needs?

    First we must look at the types of goods or services that are commonly advertised and break those up into segments. The segments that we'll use will be: primary goods/services, and luxury goods/services. In my discussion of the primary segment I will ...

    Rating:
    Essay Length: 408 Words / 2 Pages
    Submitted: January 4, 2011 Essay by people
  • Whole Foods Market

    Whole Foods Market

    Introduction By 2005, Whole Foods Market had evolved into the " ...

    Rating:
    Essay Length: 1,586 Words / 7 Pages
    Submitted: January 5, 2011 Essay by people
  • Internal Marketing Tactics

    Internal Marketing Tactics

    ... as internal consultants on new marketing messages or HR issues. 4. Hit ...

    Rating:
    Essay Length: 402 Words / 2 Pages
    Submitted: January 17, 2011 Essay by people
  • Marketers - Features and Benefits

    Marketers - Features and Benefits

    Marketers need to know consumer needs so that they can target those needs with specific products and services. This linkage helps a consumer understand how the product helps satisfy her needs. Features and Benefits Marketers will match the features and ...

    Rating:
    Essay Length: 262 Words / 2 Pages
    Submitted: February 6, 2011 Essay by people
  • Analysis of Nonprofits in Small Markets

    Analysis of Nonprofits in Small Markets

    After flying hours above the Atlantic, the anticipation for what a first-time European traveler will see is overwhelming. Europe is a land deep in history, a history filled with buildings and artwork older than the American Declaration of Independence. ...

    Rating:
    Essay Length: 1,600 Words / 7 Pages
    Submitted: February 12, 2011 Essay by people
  • Le Marketing Viral : Le Bouche À Oreille (french)

    Le Marketing Viral : Le Bouche À Oreille (french)

    A l'heure actuelle, le marketing relationnel est très à la mode, il s'agit d'une technique de marketing à laquelle le consommateur contribue et dont il se fait l'intermédiaire, voire parfois l'ambassadeur. Les stratégies mises en ...

    Rating:
    Essay Length: 777 Words / 4 Pages
    Submitted: February 21, 2011 Essay by people
  • L'oreal	- Brands Market Share for Cleansers

    L'oreal - Brands Market Share for Cleansers

    L'OREAL L'Oreal launched its 'Plenitude' line of products to the US market in 1988. Plenitude sales grew and quickly one of the top brands in the market. However, after some initial success the products, its been 8 or 9 years and the ...

    Rating:
    Essay Length: 432 Words / 2 Pages
    Submitted: March 2, 2011 Essay by people
  • Helloglobal Market Analysis

    Helloglobal Market Analysis

    helloGlobal market of instant coffee is at $17 billion dollars. With this figure, Starbucks coffee, the market leader in the specialty coffee market has joined the instant coffee market. Moreover, this is also caused by the financial downturn happening in ...

    Rating:
    Essay Length: 397 Words / 2 Pages
    Submitted: March 6, 2011 Essay by people
  • Marketing Strategy - Kick It Home! Video Game

    Marketing Strategy - Kick It Home! Video Game

    Defining the Opportunity a) Our prospect consumers are parents buying the product for their children. We have determined this by analyzing the report "Kid's Sports" by Warren Clark. We extracted from the report that 20% of all young kids in ...

    Rating:
    Essay Length: 1,044 Words / 5 Pages
    Submitted: March 9, 2011 Essay by people
  • Marketing Mix - Heineken

    Marketing Mix - Heineken

    Applying the tool-Marketing Mix (4P) of Heineken has ...

    Rating:
    Essay Length: 452 Words / 2 Pages
    Submitted: March 11, 2011 Essay by people
  • Marketing Research Proposal - Aleve's Brand Company

    Marketing Research Proposal - Aleve's Brand Company

    Marketing Research Proposal Case 3.1 Aleve Executive Summary This study provides an overview of the proposed research solutions for the Aleve's brand company. The company is committed to provide a quality product to its consumers. Aleve is an over- ...

    Rating:
    Essay Length: 1,036 Words / 5 Pages
    Submitted: March 12, 2011 Essay by people
  • Stock Market India Analysis

    Stock Market India Analysis

    STOCK MARKET ANALYSIS The Indian markets managed to stage a rally. The ...

    Rating:
    Essay Length: 313 Words / 2 Pages
    Submitted: March 14, 2011 Essay by people
  • Gm's Marketing Strategy

    Gm's Marketing Strategy

    GM's marketing director for new ventures, Ken Stewart, says "if you want to get a lot of hybrids on the road, you put them in vehicles that people are buying now." This seems to summarize the U.S. auto makers' approach to hybrids. W 3. ...

    Rating:
    Essay Length: 479 Words / 2 Pages
    Submitted: March 18, 2011 Essay by people

Go to Page