Boeing 787

What is Boeing selling in the 787 Dreamliner? Discuss this in terms of the core benefit, actual product, and augmented product levels of 787 Dreamliner.

The Boeing selling in the 787 Dreamliner are Fuel efficiency is one the 787 Dreamliner's strongest selling points. It burns about 20% less fuel than comparable passenger planes, which in an era of high energy costs helps explain why the order backlog currently stands at a staggering 847. That's a lot of aircraft, and it's a major reason investors haven't bailed on Boeing despite all the delays.

Core benefit is the first thing of the customer get value most of. For example, Boeing selling in the 787 Dreamliner is selling the world's lightest and most fuel-efficient passenger.

The actual product consists of the brand name, features, packing, parts and styling. These components provided the benefits to consumers that they seek at the first level.

The Boeing 787 designed to reduce long haul flying misery and better imitate life on the ground. The features more legroom, lighting that automatically adjusts to time zone shifts, and higher cabin pressure and humidity, making the flying experience more comfortable and reducing common flying symptoms like headaches, dry mouth, and fatigue.

Augmented product is a core product to which additional products and services may be added to generate multiple revenue streams. Boeing 787 instituted a massive costscutting progeam, it have innovative design, boeing promise with respect to deadlinesand delivery dates could only be met.

Question 2 (20 marks)

There are three major types of buying situations in Business markets. Identify which one better describes the situations of the airline mentioned as buyers of the 787 Dreamliner and explain.

There have three major types of buying situations in business markets. Straight rebuy that a business buyers will following the buying record, keep continue buying the same supplier's products, it will not change any modification.

Modified rebuy that the buyer wants to modify product specifications, prices, terms or suppliers. The last is new task that the buyers purchases a product or service foe the first time.

For Boeing 787 Dreamliner, it to be modified rebuy of buyer situation in business markets. Boeing invests heavily in managing customer relationship. Individual salespeople head up an extensive team of company specialists-sales and service technicians, financial analysts, planners, engineers all dedicated to finding ways to understand and satisfy airline customer's needs. These teams work closely with clients through the lengthy buying process. Also after receiving an order, salespeople stay in almost constant contact to make certain the customer stays satisfied.

Boeing want to keep

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