Business Plan

Final Project Guidelines

The final project for the course is the development of a small business concept paper. This paper will bring together the application of the materials in the classroom, the text, lectures and independent research though the development of a new business venture concept paper focused on the creation of your new venture.

The paper will be constructed using the following Topic Outline:

I. Executive Summary

II. Company Background

a. Business History

b. Growth and Financial Objectives

c. Legal Structure and Ownership

d. Company Location and Facilities

e. Plans for Financing the Business

III. Organization

a. Team Members

b. Organizational Structure

c. Other Key Employees

d. Principal Stockholders

III. Market Analysis

a. Summary

b. Industry Analysis

c. Target Market

d. Customer Profile

e. Major competitors and participants

f. Market Segmentation

g. Projected Market Growth and Market Share Objectives

IV. Product and Service Offering

a. Product and Service Summary

b. Product and Service Uniqueness

c. Product and Service Descriptions

d. Competitive Comparisons

e. Research and Development

f. Patents and Trademarks

V. Marketing Plan

a. Creating and Maintaining Customers

b. Product Pricing Strategy

c. Product Positioning

d. Sales and Distribution Plan

VI. Pro Forma Financial Data

a. Pro Forma Beginning Balance Sheet

b. Projected Monthly Cash Flow Statement for Year 1

c. Pro Forma Income Statement for the period ending Year 1

Please develop a tightly focused, strategically oriented paper. I will be looking for depth and breadth in your findings and analysis. Do not write in any section

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