Current Situation with Bigger Competetors Following Its Business Model

In Asia, the of cheap global aviation trends and AirAsia future development

After the financial tsunami, the earthquake in Japan, flooding in Thailand, the Middle East unrest ,in America and Europe in a slump, and the current rise in oil prices, leading to the improvement of global airlines operating costs, for-profit declined.

By higher oil prices affect the long-range passenger airlines is almost impossible to make money, only short-range well-managed and have a chance to show a surplus. Before IATA (IATA) has predicted that Asia line airline may be the main profit area.

Therefore, for our ability to put forward some suggestions

Let the CEO of AirAsia and the future of the company can better suggestions

First of all, we can understand the advantages of AirAsia

First of all, let's talk about the advantages of AirAsia :

1. Dense route network: today's competitive environment, a new, complete route network independent aviation brand, it is difficult to be successful. Also punctuality the AirAsia competitive advantage - and the world's best low cost airline AirAsia alliance, in addition to the dense network of AirAsia, combined with AirAsia flight network, can lead the passengers to Southeast Asian countries as well as around the world.

2. Brand and corporate culture: AirAsia to establish a unique corporate culture and brand, let us be very different with other peers. The AirAsia staff (known as the "All Stars") is serious work,and have the same objectives. AirAsia, all opinions are very important, which can also help create a rich creative work environment, led by AirAsia to move forward and grow.

In the Asian region, compared to Hong Kong, Japan and South Korea travelers recognize cheap air proportion of Taiwanese visitors could still be considered a small number

Allow more visitors in Taiwan to understand AirAsia, its marketing strategy and the way the future perhaps with transport to open up in other markets, or AirAsia to become better.

AirAsia publicity in the mass media (above-the-line campaign), or niche media publicity (below-the-line campaign), strengthen the Community Media (fan page) and consumers interaction and cooperation with the program, so that more visitors can understand the low-cost carriers. Rather not think that this is a fraud.

However, in the face of the external environment is not good, how to deal with the various situations encountered,I thought AirAsia can save costs

1. Additional services: passengers can choose to buy meals, baggage service and hire flight entertainment facilities.

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