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Does Tv Liquor Ad Promote Underage Drinking?

Essay by   •  May 20, 2011  •  Essay  •  391 Words (2 Pages)  •  2,587 Views

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Television liquor ads are promoting teens to want to drink more than ever before in America's history. TV advertising is targeting young underage drinkers to think that their product is cool. This targeted advertising is convincing underage teens to try alcohol. Underage teens start to enjoy the effects of alcohol when they are drunk and this emotion causes them to start binge drinking on the weekends (Boulard 123). Binge drinking leads to more frequent car accidents and as a result more fatalities. Television liquor ads help convince teens that drinking is a good idea.

Binge drinking leads to more frequent car accidents and as a result more fatalities. Teens see liquor ad and because the ad is cool so they think that they will be cool just like the person in the ad. So they start by only dinking a little bit. Then they start dinking frequently and starts to binge drink. This is when you consume deadly amount. of alcohol in a short period of time. This can also cause alcohol poisoning and liver damage.

Drinking alcohol is part of culture and religion. Children have been drinking wines since the sixteenth century (The Economist 29). Alcohol has played a big part in western culture. It is tradition in some cultures to drink a glass of wine with dinner. So teens start to drink at a young age.

The alcohol industry spends more than $4.5 billion on advertising there product each year (Washington D.C. Center on Alcohol marketing and youth). Underage teens are exposed

Heavily to this marketing due to all the money put in to advertising. A law in Michigan on alcohol advertising is the ad can not portray to a minor (Washington D.C. Center on Alcohol marketing and youth).

The use of alcohol in the state of Michigan of minors was higher in females (18.3 percent) than males (15.7 percent). And Nearly 19.7 percent or 7.4 million youth report that they consumed 5 or more drinks per occasion in the United states in the past month.

In 2006 alcohol was involved in traffic accidents that killed 13,740 people. Another 1,200 youth die in alcohol-related Accidents of other types. The CDC (2004) estimated that there

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