Entering Eu Market

Entering EU market

Entering to UK market is actually difficult task because UK is a country where most of the businesses focus and willing to enter. Before entering to the market we should identify whether we will sell our soap through our own outlet or using agents such as supermarkets already established in the market. Since option of distributing our products through supermarkets is less expensive we can make agreements with supermarkets.

However before entering the market will be done proper market research which will identify current market trends, competitors, customer requirements, pricing strategies etc. A UK market research or inward trade assistance we can use our brief and understanding of how our product and market works to find out how the UK competition is organized and whether our product has a chance of success in the UK.

Taking the membership of CTPA will be benefit for our company because the Cosmetic, Toiletry & Perfumery Association (CTPA) represents all types of company involved in the UK cosmetics industry. With the support of its members, the CTPA has cemented its role as the industry's authoritative, public voice and its commentary is widely regarded as credible by government, European and international stakeholders and the media alike.

Members include brand owners, manufacturers, distributors, ingredient suppliers, contract laboratories and retailers. All sizes of company can benefit from the CTPA advice from small, medium, large to multi-national companies supplying the UK market.

Confidential one-to-one guidance from experienced regulatory, scientific and technical staff ensures that our specific company questions can be answered in relation to EU and main market requirements worldwide. 24/7 access to the members' intranet provides a wealth of information to help busy regulatory and technical departments find the latest update on issues or search key reference documents.

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