Express Position Piece

STRENGTH

WEAKNESS

• The brand of Manam is carried on to Manam Express
• “Comfort Filipino Food”
• Great tasting & High-Quality dishes for a decent price
• Value for money meal

• Many of the beloved items from

Manam cannot be produced in

Manam Express

• Quality and taste cannot be exact copied for two main reasons

1. It is intended to be fast food  

1. It might not reach the value budget of the target market anymore.

OPPORTUNITIES

THREATS

• Power of “word of mouth”
• Adding varieties and other choices
• Strengthening day part by:

1. Adding group value meals
2. Merienda Meals & Pampalamig

• People who have tried Manam might have higher expectations and

end up getting disappointed with Manam Express

• Customers might take it literally what servers say that Manam Express has the same exact taste as Manam  

Glorietta

Trinoma

Both

Food

Menu

Value Meals

• Only have two value meals: Kumpleto &

Sizzlers

• Multiple combinations for the Kumpleto meal, which is great because customers like mixing up their

orders

Presentation

• Menu is very clear and straight to the point
• Pictures are clear and exactly what is served to the customers

Price

Price Point  

• P149 for either the

Kumpleto or

Sizzler meal

• Pricing is really good for the quality of food served
• Speaks fast food

but quality is that of a restaurant

Dish Trials

Temperature

• The ulam was warm
• Rice and vegetables were cold, specifically for the Tinola

Temperature

• Everything was warm when it was served
• I saw the chef checking up on the

Presentation

• Presentation can be improved on
• Portion of the ulam looked really small since it was rice & ulam in one plate, then vegetables on

rice that I ordered

Taste & Texture

• Tinola rice was dry and tasted like

plain rice only

• Gising-gising

was great, it was crunchy and tasty but

was cold

temperature from time to time

Taste & Texture

• Tinola rice tasted more like tinola and the texture of the rice wasn’t dry
• Pinakbet was also warm and tasted great
• Sisig was really good a mixture of crunchy and

soft textures

• Sisig was also tasty, however it was different from the sisig that I’ve tried in

Manam

• Manam sisig was saucy while the on in Manam Express was dry

the other

Taste & Texture

• Ulam (Bagnet) was

really tasty and the texture was perfect.  

• The bagnet was unlike any other bagnets that I’ve tried in fast food stalls before. It was really quality over quantity for

Manam Express

People

Internal

• One server was answering a phone call, but I am not sure if it was for work or just a random one

Hospitality

• Servers/Cashier were very welcoming

Store & Menu Knowledge

• They know what

they were selling

• Knows what the

best-sellers from the Kumpleto &

Sizzler meals

Claim

• “The taste of

Manam Express is

exactly the same as Manam but with less choices”

External

• 

• 

• 

• 

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Customers in Glorietta food court were more on the go

Customers are more willing to spend a little bit more to get both quality and quantity meals Order, eat, then leave Not that afraid of spending more for food, since a lot would order from Pepper Lunch

& House of Minis (price range is around P165 above), also they would

also get the more expensive meals from

Sisig

Hooray/Dava o Tuna Grill Other stalls that offered cheap value meals were dead, except for Sisig

•         Customers in the Trinoma food court takes their time eating Customers are more mixed in Trinoma, in terms of willingness to spend more or spend less for food

• 

Many customers are in groups, especially in

Glorietta