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Google- the World's Largest Search Engine

Essay by   •  February 28, 2013  •  Essay  •  297 Words (2 Pages)  •  1,588 Views

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Google, the world's largest search engine provides simple, fast and relevant search results by using PageRank technology that displays results by detecting the keywords inside web pages and determining the importance of a search result based on the number and popularity of other sites that lined to the page. Google Search provided at least 22 special features beyond the original word-search capability. And Google earns its money or profit through paid advertising which are listed on the Google search page, the listed advertisement and links get charged by Google every time someone clicks those displayed links and advertisement. Google also runs ads on websites that in Google's AdSense program. The advertisers pay Google for each click, Google keeps some of the money, and passes the rest of the money to the websites that ran the ads.

Google introduced the advertising program which is a premium sponsorship. Moreover, after conquering the US market, Google started to offer its services in other countries. Google's business model demonstrates an efficient planning for global expansion.

Many governments appear threatened by Google because USA brings different cultures when it came into foreign countries and those foreign governments got scared of being dominated by a larger corporation. Also, the government saw that the sponsored links are portrayed as trademark counterfeiting. Therefore, many French companies and advertisers sued Google and the French courts ruled mostly in favor of copyright holders. In Germany, they sued Google for using "Gmail" because it was registered as a trademark so they lost that case and had to change the name to Google Mail. Japan, had sued Google for censorship also, and the government wanted to have their own search engine that would obtain back some of the domestic market share and advertising revenue that larger search firms were getting.

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