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Hilton Hotel

Essay by   •  August 21, 2011  •  Essay  •  295 Words (2 Pages)  •  1,601 Views

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Deluxe rooms - one of the most expensive rooms in the hotel. Deluxe(De luxe) - the word is from the French language, literally can be translated as 'of luxury'. The luxury in the modern hotel industry has several degrees. Deluxe rooms - are the spectacular examples of that fact. Deluxe rooms are ranked within the highest category of hotel rooms. This category also includes suites, apartments and studios. Deluxe rooms consist of several rooms. Typically, these are a bedroom and a living room. There are also suites with separate kitchens. In family hotels deluxe rooms are equipped with a separate nursery. Many hotels foresee the desires of their eccentric customers and place in their deluxe rooms special premises for pets. Deluxe rooms often offer a specific view from the window. In the world of hotel business, there are specific standards, which mean one or another view: SV - sea view, MV - mountain view etc.

Hilton's target market includes the everyday business traveler, families on vacation, leisure travelers, and the convention business segment. The hotel industry has seen changing demographics and income and lifestyles changes that have had a major impact on the travelers. Many travelers have different priorities when traveling to include visiting theme parks, beaches, shopping, dining, or other entertainment. The age of the traveler and their marital status and number of children can have a large impact on the vacation destinations of the consumer etc. Especially, the income amount of the travelers decide whether they choose to live in Hilton Hotel or not. On the other hand, not only the income determine the choice, but also the lifestyle. However, the travelers may not have high-income, but they would like to enjoy high-quality trip to satisfy them. Thus, Hilton Hotel could be the choice.

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