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Home of the Cake Pops - Business Plan

Essay by   •  February 14, 2012  •  Business Plan  •  5,059 Words (21 Pages)  •  3,531 Views

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Chocolate Pops & Gumdrops, LLP

"Home of the Cake Pops"

BUSINESS PLAN

11200 Heritage Drive, D'Iberville, MS 39540

Kendrick Parkman: Founder, CEO (228) 555-1111

July 2011

July 2011

Legal Disclosure

Confidentiality Agreement

The undersigned reader acknowledges that the information provided by Chocolate Pops and Gumdrops, LLP in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of Chocolate Pops and Gumdrops, LLP.

It is acknowledged by the reader that information to be furnished in the business plan is in all respects confidential in nature, other than information, which is in the public domain through other means, and that any disclosure or use of it by reader may cause serious harm or damage to Chocolate Pops and Gumdrops, LLP.

Upon request, this document is to be immediately returned to Chocolate Pops and Gumdrops, LLP.

________________________

Signature

________________________

Name (typed or printed)

________________________

Date

This is a business plan. It does not imply an offering of securities.

Contents

Title page

Legal Disclosure

Table of Contents

1.0 Introductory

1.1 Mission Statement

1.2 Founders

1.3 Nature of the Company

2.0 Executive Summary

3.0 Company Description

3.1 Background Information

3.2 Location of Business

3.3 Description of Facilities

3.4 Competitive Advantage

3.5 Products

3.6 Employees

3.7 CHART: PERSONNEL

3.8 Banking Relations

3.9 Summary of Future Plans

3.9.1 Objectives

4.0 Service & Product Line

4.1 Benefits of Product

4.2 Problem in Market

4.3 SWOT Analysis

4.4 Product Life Cycle

5.0 Market Analysis

5.1 Industry Description

5.2 Table: INDUSTRY SALES

5.3 Target Market

5.4 Table: HARRISON COUNTY

5.5 Evaluation of Competition

6.0 Marketing Plan & Sales

6.1 Market Penetration Strategy

6.2 Promotional Strategy

6.3 Overview of Pricing Strategy

6.4 Strategy for Growing Our Business

7.0 Organization Management

7.1 Organizational Structure

7.2 Ownership

7.3 Qualifications

8.0 Financial Plan

8.1 Table: CASH FLOWS

8.2 Table: BALANCE SHEET

8.3 Table: BREAK-EVEN ANALYSIS

8.4 Financial Analysis

Appendix

Sources

Resumes

1.0 INTRODUCTION

1.1 MISSION STATEMENT

Chocolate Pops & Gumdrops, LLP strives to deliver its customers with the most delicious and unique treats in the world. We have been chosen to sell exclusive cake pops made by CAKE POP USA. They will be created especially for Chocolate Pops & Gumdrops, LLP. Our "pop arrangers" use creative thinking to add fun and excitement to dessert. We offer a wide variety of arrangements. Our specialty cake pop designs will surely draw a crowd at any event or party; their taste will create even more attention. They are sure to start new traditions.

Chocolate Pops & Gumdrops, LLP operates under a morality code. We will treat everyone with the highest respect, to include employees, customers, suppliers, and anyone else with whom we come in contact.

1.2 FOUNDERS

*Chocolate Pops & Gumdrops, LLP is a Limited Liability Partnership

.

Kendrick Parkman: Founder, CEO (Chief Executive Officer)

Erika Castellanos: Co-Founder, COO (Chief Operating Officer)

Lacy Kendrick Burk: Co-Founder, CFO (Chief Financial Officer)

Matthew Jackson: Co-Founder, CIO (Chief Information Officer)

1.3 NATURE OF THE COMPANY

The nature of Chocolate Pops & Gumdrops, LLP is to offer a unique cake pop arrangement service, along with a variety of affordable, high-quality candy. The cake pops will be specially made for our company by CAKE POP USA. They have contracted a three-year agreement and obligation. Chocolate Pops & Gumdrops, LLP will stage its grand opening in September

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