Lego: Inspiring the Next Generation of Creators

LEGO: Inspiring the next generation of creators

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LEGO has long seen the value in co-creating products with customers both young and old. For example, LEGO Ideas is an online community where members can discover cool creations by other fans and submit their own designs for new sets. Fans can vote on submissions and give feedback. If a project gets 10,000 votes, LEGO reviews the idea and picks a winner for an official LEGO Ideas set to be created and sold worldwide. The creator gives final product approval, earns a percentage of the sales and is recognized as the creator on all packaging and marketing. This concept celebrates loyal customers and rewards them for innovation, creativity and entrepreneurialism.

From Lego ideas to inspiring the next generation of creators we can classify based on 10 types of innovation :

1. Lego create an online community where members can discover cool creations by other fans and submit their own designs for new sets. Delivery : Channel
2. If a project gets 10,000 votes, LEGO reviews the idea and picks a winner for an official LEGO Ideas set to be created and sold worldwide. Process : Innovation Process
3. The creator gives final product approval, earns a percentage of the sales and is recognized as the creator on all packaging and marketing. Finance : Business model and Finance : Value Network
4. Online community where members can discover cool creations by other fans and submit their own designs for new sets. Fans can vote on submissions and give feedback. If a project gets 10,000 votes, LEGO reviews the idea and picks a winner for an official LEGO Ideas set to be created and sold worldwide. Offering : Customers Services, Delivery : Brand, and Delivery : Customers Experience

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