McDonalds Career Objective

CAREER OBJECTIVE :

To develop my abilities, capitalize on my forte and pursue a successful career through the dint of hard work, diligence and dedication and further enhance my knowledge & skills so as to provide better service to my organization.

McDonald's Corporation is the world's largest chain of fast food restaurants,

serving nearly 47 million customers daily through more than 31,000 restaurants

in 119 countries worldwide. McDonald's sells various fast food items and soft

drinks including, burgers, chicken, salads, fries, and ice cream. Many

McDonald's restaurants have included a playground for children and advertising

geared toward children, and some have been redesigned in a more 'natural' style,

with a particular emphasis on comfort: introducing lounge areas and fireplaces,

and eliminating hard plastic chairs and tables.

Each McDonald's restaurant is operated by a franchisee, an affiliate, or the

corporation itself. The corporations' revenues come from the rent, royalties and

fees paid by the franchisees, as well as sales in company-operated restaurants.

McDonald's revenues grew 27% over the three years ending in 2007 to $22.8

billion, and 9% growth in operating income to $3.9 billion.

The Threat of Entrants

Large established companies with strong brand identities such as McDonald's BKC, YUM, and WEN do make it more difficult to enter and succeed within the marketplace; new entrants find that they are faced with price competition from existing chain restaurants.

Bargaining Power of Buyers

Low bargaining power of buyers.

Bargaining power of suppliers

Bargaining power of suppliers within the fast food industry would be relatively small, unless the main ingredient of the product is not readily available.

Threat of Substitutes

This could range from a competitive fast food restaurant to family restaurant to a home cooked meal.

Competitive Rivalry

The strength of competition in this industry is very high; the main rivals are BKC, YUM, and WEN. They compete with international, national, regional, local, retailers of food products (restaurants,

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