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Menu Analysis - Asia Bar and Grill in Mansfield Massachusetts

Essay by   •  May 16, 2011  •  Case Study  •  554 Words (3 Pages)  •  2,611 Views

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Jordan Buck

Menu Review

Asia Bar & Grill

287 School St. Mansfield MA, 02048

I am writing a review on the menu for Asia Bar and Grill in Mansfield Massachusetts. First I would like to discuss the positive aspects of the menu. One of the things I like about the menu and thought was really good was how much content (menu items) they could fit in such a small space. With all of these different food items to choose from you figured the menu would be cluttered and messy but it is well organized and categorized and makes whatever you are looking for easy to find. Another positive aspect of the menu was the small map they put on the front to help customers find the establishment if they have never been there before. I liked that it's helpful.

Next I'm going to discuss some of the negative aspects of the Asia Bar and Grill menu. The menu cover is pretty dull and bland and not much to look at, so it's not too eye catching to the customer. Another negative aspect of the menu is that it's kind of cluttered with all the different food items and categories. Unless you know what you are looking for and you know what you want to eat/order it may be a little difficult to pick out a dish with all the choices in front of you. The clutter may make the decision making process impossible. Plus there are no descriptions of the dishes so how are you supposed to know what something has in it or tastes like? You would have to ask the server all of this and with all of these dishes that may become a hassle real quick.

My opinion on this 4 fold style menu is that it's easy to fit a lot of information and or menu choices on but with all of that comes clutter, confusion, and problems with decision making when it comes to figuring out what you the customer would like to eat and drink. The menu is easy to open and spread out but with some much in such a little space I would never be able to decide what I wanted to eat and or drink.

This menu would cater towards the Asian American demographic as well as the middle to high-class group. With the cuisine being mostly all Asian food it seems that it's focusing on the Asian demographic as well as the two classes with some money in their pockets, because most dishes aren't too inexpensive and a night out at this restaurant most likely wouldn't be cheap.

My conclusion and overall thought's on the Asia Bar and Grill menu is that it has a lot to offer. But with all the choices comes confusion and a lot of clutter. If I were them I would make my menu a little bit larger and spread things out a little bit better using the same categories that they are now. I would also make the menu's cover a little bit more appealing and not so dull and boring. You want to draw the customer



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