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Coach Inc Swot Analysis

Essay by   •  November 7, 2010  •  Case Study  •  460 Words (2 Pages)  •  4,150 Views

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SWOT ANALYSIS:

Coach has many internal and external factors to consider when coming up with a SWOT analysis. The first strength of Coach that I will elaborate on is their great multi-channel retail network. A multi-channel retailer is a company that sells directly to the public via more than one distribution channel. Coach reaches its consumer through a number of different channels. The easiest to reach of all channels will have to be their store fronts, where the consumer can walk into their stores take a look at the actual product and decide if they would like to purchase the product. Also included in their store front channel would be their wholesale accounts. Their second channel is their mail ordered catalog which usually ships out within a week or two of asking for it. These catalogs will show you Coach's newest line of products where the consumer can look at the pictures of the line and select what item they would like to purchase. In the back of the catalogue you will find all the names of the styles and the prices that you would have to pay to purchase the product. A toll free number is also added on the back so you can call Coach and place an order over the phone so you don't even have to drive to a store to get the bag you want. The third channel Coach offers to their consumers is their online website. Here customers can surf the web to view pictures of the Coach Collections. Using the web is a very smart idea because Coach has the opportunity to offer everything that they make to their customers with the click of a button. Customers can browse the Coach website for women's handbags, accessories, shoes, business and travel bags, and even their product line for men.

Coach's next strength is their extremely strong brand image. Women looking for a new handbag will usually have Coach on the top of their list. Coach is known globally as one of the most luxurious handbags in the market, known for their quality, vibrant colors, and innovative styles. Along...

PROBLEM: COMPETITORS (LEGAL, AND THE MOST IMPORTANT ILLEGAL!: Knockoffs of China)

SOLUTIONS:

1. Advertising about the quality of our product!!! They are unique!!!

2. New products coming faster, in that way when Chinese people sell the product we have new products in our stores.

3. Government care, 0

4. More core locations. It continues being a luxury brand (with his flagships stores) but more accessible with more core locations.

5. Attract young people.

6. Sell just in their boutiques in this way if you go to a retail store and you see one of these models you know is not the real one. Also increase the boutiques of the brand

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