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Mkt 421 - Define Marketing Paper

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Defining Marketing Paper

Nikitta Echols


May 23, 2011

Instructor Chrisann Merriman

Defining Marketing Paper

The presence of marketers is very essential in the world of Business today. Business representatives work diligently to provide an adequate amount of information to maintain the existence of marketers for future events. The goal is to generate a comprehensive definition of marketing for all people, especially marketers. When the definition has gone forth, the common person can create their own definition of marketing. Additionally, business professionals can construct their own definition once the common person has created theirs. The importance of marketing in organizational is mentioned as a vital factor and further clarified. Researchers of this specific topic provide support to the importance of marketing.

Marketing Definition

First, different approaches are taken in order to demonstrate the proper definition of marketing. I define marketing as advertising products to the public that they find useful and will appreciate. Also I define marketing as sacrificing to accomplish a task. I depict a description of marketing in six words as:

* Exciting

* Lively

* Meaningful

* Prestigious

* Resourceful

* Sustainable.

"2004's definition states that marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders...2007's definition substitutes marketing is the activity conducted by organizations and individuals. Marketing is something that organizations engage in or do

(Gundlach, G., & Wilkie, W., 2009)."

I found difficulty in discovering another definition for marketing; however, I remained confident which led to triumph:"In economics, marketing is the part of the process for production and exchange sectors that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one. Marketing includes the activities of all those engaged in the transfer of goods from producer to consumer--not only those who buy and sell directly, wholesale and retail, but also those who develop, warehouse, transport, insure, finance, or promote the product, or otherwise have a hand in the process of transfer. In a modern capitalist economy, where nearly all production is intended for a market, such activities are just as important as the manufacture of the goods. (Marketing., 2000-2011)."

I feel compelled to find one more marketing definition. According to MarketingPower, Inc.," Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing



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