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Scat Airlines Research Paper

Essay by   •  May 30, 2019  •  Research Paper  •  8,814 Words (36 Pages)  •  16 Views

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Content

Executive summary        8

Major Findings        8

Conclusions        8

Recommendations        8

Problem Definition/Objectives of the Research        10

Background        10

Secondary Data Analysis        10

Qualitative Research That Was Conducted        11

Statement Of The Management-Decision Problem And Marketing Research Problem        11

Approach to the Problem        12

Description of the theoretical foundation        12

Research Questions. Hypothesis. Information Needed.        12

Research Design        18

Type Of Research Design        18

Data Collection From Secondary Sources        18

Data Collection From Primary Sources        19

Scaling Techniques        19

Questionnaire Development And Pretesting        19

Sampling Techniques.        21

Fieldwork. Collection of Data        22

Data Analysis        23

Methodology        23

Plan Of Data Analysis        23

Results and Discussions        25

Limitations and Caveats        54

Limitations caused by time, budget and other organizational constrains        54

Research design adopted limited in terms of the various types of errors.        55

Conclusion and Recommendations        56

Reference List        58

Appendices        60

Appendix 1. Questionnaire        60

Appendix 2. Coding Table        66

Appendix 3. Statistical Output        67


List of Tables

Table 1. Gender  …………………………………………………………………………….

66

Table 2. Age  ………………………………………………………………………………..

66

Table 3. Education Level  …………………………………………………………………..

66

Table 3.1. Education Level – Other ………………………………………………………...

67

Table 4. Monthly income …………………………………………………………………...

67

Table 5. Usage of Airlines …………………………………………………………………..

67

Table 6. Frequency of traveling  ……………………………………………………………

68

Table 7. Main purpose of travel. Business Trip  ……………………………………………

68

Table 7.1 Main purpose of travel. Vacation  ………………………………………………...

68

Table 7.2 Main purpose of travel. Study ……………………………………………….........

68

Table 7.3 Main purpose of travel. Shopping  . ……………………………………………...

69

Table 7.4 Main purpose of travel. Other……………………………………………….........

69

Table 8. Importance of Staff Qualification  ………………………………………………...

69

Table 8.1 Importance of quality of service  ………………………………………………...

70

Table 8.2 Importance of Quality of food and beverages  …………………………………...

70

Table 8.3 Importance of the Punctuality of flights  …..…………………………………….

70

Table 8.4 Importance of the Ticket Price  …..………………………………………………

71

Table 8.5 Importance of the Flight Safety  …..……………………………………………..

71

Table 9. Ranking the order by preference of Air Astana  …..………………………………

71

Table 9.1 Ranking the order by preference of Bek Air  …..………………………………...

72

Table 9.2 Ranking the order by preference of Scat Airlines  …..…………………………...

72

Table 9.3 Ranking the order by preference of Qazaq Air  …..……………………………...

73

Table 10. Staff qualification of company #1  …..…………………………………………...

73

Table 10.1 Quality of service of company #1  …..………………………………………….

73

Table 10.2 Quality of service of company #1  …..………………………………………….

74

Table 10.3 Punctuality of flights of company #1  …..………………………………………

74

Table 10.5 Ticket Price of company #1  …..………………………………………………..

75

Table 10.5 Flight Safety of company #1  …..……………………………………………….

75

Table 11. Alternative way of traveling  …..………………………………………………...

75

Table 11.1 Alternative way of traveling  …..……………………………………………….

76

Table 12. Quality of service of alternative way of traveling  …..…………………………..

76

Table 12.1 Price of alternative way of traveling  …..……………………………………….

76

Table 12.2 On-time performance of alternative way of traveling  …..……………………...

76

Table 12.3 Safety of alternative way of traveling  …..……………………………………...

77

Table 12.4 Other reasons of alternative way of traveling  …..……………………………...

77

Table 12.5 Other reasons of alternative way of traveling. Specification  ..……………….…

77

Table 13. Staff qualification of Scat Airlines  …..………………………………………….

78

Table 13.1 Quality of service of Scat Airlines  …..…………………………………………

78

Table 13.2 Quality of food and beverages of Scat Airlines  ………………………………..

79

Table 13.3 Punctuality of flights of Scat Airlines  …..……………………………………...

79

Table 13.4 Ticket price of Scat Airlines  …..……………………………………………….

79

Table 13.5 Flight Safety of Scat Airlines  …..………………………………………………

80

Table 14. The most preferable media  …..…………………………………………………..

80

Table 14.1 The most preferable media. Other  …..…………………………………………

80

Table 15. Place of buying tickets  …..………………………………………………………

81

Table 15.1 Place of buying tickets. Official Websites  …..…………………………………

81

Table 15.2 Place of buying tickets. Travel Agency  …..……………………………………

81

Table 15.3 Place of buying tickets. Other online sources  …..……………………………...

81

...

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