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Square Pharmaceuticals Ltd

Essay by   •  June 28, 2011  •  Case Study  •  488 Words (2 Pages)  •  1,683 Views

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Square Pharmaceuticals Ltd is the flagship company of Square Group. In stark contrast to its

present stature, Square had a rather humble beginning. In 1958, the Company started out as a

small scale pharmaceutical venture at Pabna, a small town in Northern Bangladesh. It was a

partnership effort of four young and enterprising men under the leadership of the Chairman, Mr.

Samson H Chowdhury, whose determination and passion saw it through the turmoil of the early

days.

In 1964, the Company was turned into a Private Limited Company. After the independence of

Bangladesh, 1975 was quite a significant year for Square as it established a technical

collaboration with Janssen Pharmaceuticals of Belgium; a subsidiary of Johnson & Johnson,

USA. In its relentless quest for higher technology, Square signed a technological collaboration

agreement with F. Hoffman-La Roche & Co. Ltd in 1982. 1985 was another historical year for

Square as the Company gained the market leadership for the first time in Bangladesh

pharmaceuticals market and since then it has been maintaining its position as the leading

pharmaceutical Company of the country. In 1987, Square became the first Bangladeshi company

to export its product abroad. The Company stepped into a new era when it was transformed into

a Public Limited Company in 1991 and subsequently it was publicly listed at both the stock

exchanges in the year 1995. Square Pharmaceutical Ltd has been successfully retaining its

market leader position in Bangladesh for the last consecutive 22 years and its current market

share is approximately 16%.

With a vision to diversify its product line, in 1988 Square launched its Toiletries Division which

later (in 1994) became an independent company named 'Square Toiletries Ltd'. Following the

same strategy, in 1995 the Chemical Division of Square was established to produce raw

materials for its pharmaceutical products. Square, so far has diversified its business in many

industries. Group's ventures are:

Pharmaceuticals & Healthcare

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