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Starbucks Market Control

Essay by   •  July 31, 2011  •  Essay  •  247 Words (1 Pages)  •  3,308 Views

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Starbucks is a coffee company that is committed to virtuous in provenance and baking the greatest quality Arabica coffee in the world since 1971. When society hears of these companies, they wonder how the company became so proper and remains in business. Well it is done through control, which is essential for the attainment of any management objective. The control strategies used in this company is bureaucratic, market, and clan control mechanisms, in which each serves a different purpose. Bureaucratic control is done internal, which consists of rules, regulations, and formal authority to guide performance. When using bureaucratic control we will discuss how Starbacks companies use it when dealing with budgets, statistical reports, and performance appraisals to regulate behavior and results. Market control is done external involves the use of pricing mechanisms to regulate activities in organizations as though they were economic transactions. Business units may be treated as profit centers and trade resources with one another via such mechanisms. Starbucks managers will be able to use these units to evaluate the profits and losses within the company. Clan control is another internal operation which is based on the idea that employees may share the values, expectations, and goals of the organization and act in accordance with them. Starbucks can utilize clan control because the employees can provide feedback toward his or her values and goals.

"The lack of controls or the wrong kinds of controls frequently cause irreparable damage to organizations" (University of Phoenix, 2011).

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