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Swot Analysis of Aryanz Store Company

Essay by   •  March 30, 2019  •  Case Study  •  310 Words (2 Pages)  •  17 Views

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COMPANY ANALYSIS

Strengths

  • This company sell products at an affordable price to ensure that more customers will buy the product.
  • This company also sell high quality of product and attractive design of product to attract more customer to buy it.
  • It also provide the COD but only the buyer who live in Selangor.
  • Every order process, customer can reach easily through whatsapp or instagram.
  • The employee work from home to minimize the overhead cost for example the utility bills.

Weakness

  • This company record all information manually as it do not have database management system.
  • Limited stock and limited size of product. Thus, it may not satisfy the customer as they need to wait a long time until the new stock arrived.
  • Limited style of product can not satisfied customer as they do not have other choice to choose.
  • This company also lack of worker. There will be problem if there are a lot of customers at a time to handle.
  • Too many manual process. When entering information manually, it takes up a lot of time, no matter how fast one can type or process information, it will never be as fast as it needs to be.

Opportunity

  • This company should hire more staff to ensure that all business processes run faster and reliable,
  • In order to gain more revenue, this company should join booth sales or event.
  • To earn more income, the company should do paid advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space.
  • There is a networking between football boot sellers, where they passing the customer to other seller if they do not have the product request by the customer.
  • Offer payment gateway. This is to ensure safe and streamlined transaction, online payment is utilized by merchants.

Threat

  • There are competitors that selling the same products for example: al- ikhsan and Bata.

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