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Telecom

Essay by   •  August 31, 2011  •  Essay  •  332 Words (2 Pages)  •  1,139 Views

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La Petite Boulangerie was an American bakery chain. Originally a two-store company owned by Food Resources Inc., it was purchased by PepsiCo in 1982 and franchised to various operators, including Food Resources in California and Arizona, and Calny, Inc. in the Seattle area. At its peak, La Petite Boulangerie had at least 140 locations,[3] including Los Angeles, Denver, Phoenix, Sacramento, and a small number of bakeries in New Jersey and Pennsylvania.[1]

In August 1986, Food Resources sued PepsiCo, alleging that it was misled about La Petite Boulangerie's sales and profit potential of La Petite Boulangerie. Calny filed a similar lawsuit in March 1987.[4] The Calny suit was resolved with PepsiCo's purchase of Calny in November 1987, which also gave it control of Calny's 142 west coast Taco Bell locations.[5]

The chain was purchased by Mrs. Fields Original Cookies, Inc. on March 31, 1987 for $15 million.[6][7]

The chain was then acquired by InterWest Partners in July 1993 with a goal of converting it to a chain of gourmet coffee-bakery cafes. The chain had 68 stores at this point, none of which were franchised.[8] Java City purchased the chain from InterWest in May 1994.[9] Cucina Holdings, Inc. acquired Java City in December 2000,[10] but by the end of the month, La Petite Boulangerie was defunct.

Mrs. Fields Famous Brands is a franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees' retail stores, it is one of the largest retailers of freshly baked, on-premises specialty cookies and brownies in the US[1] and the largest retailer of soft-serve frozen yogurt with live active cultures in the United States.[1] In addition, it operates a gifts and a branded retail business and has entered into many licensing arrangements. Its franchise systems includes over 1,200 franchised and licensed locations throughout the US and in 22 other countries. The company also offers retail grocery products and a gifting catalog under the name of Mrs. Fields Gifts. Mrs. Fields is headquartered in Cottonwood Heights, Utah.

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