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Term Clorox - Advertisement

Essay by   •  June 6, 2011  •  Essay  •  254 Words (2 Pages)  •  1,955 Views

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In this advertisement, Clorox has made a hidden false promise by claiming their products to be "natural". By using this term Clorox has begun to greenwash society and believe in their false claims. Most consumers would not begin to think about how Clorox's line of Greenworks products is not "natural". From the commercial, we see the flower petals, oranges and lemons and infer that the Greenworks products must be made from some of these ingredients. However, if one goes onto Clorox's Greenworks website, and look at the ingredient lists of their products, we notice that the ingredients are unrecognizable and unpronounceable and filled with surfactants, meaning these products are hardly close to being "from nature". Surfactant is word for surface acting agents and instead of helping the environment, they are known to be toxic to animals and humans and destroy ecosystems. By examining the ingredients for Clorox's Greenworks products one can easily tell they are not "natural" or made from nature.

From these two advertisements from Clorox, we notice how the cultural contexts have changed over time and its influence on advertising. In the 1980's the role of women shifted back to stay-at-home-mom's because of the concern of children. Clorox used their advertising to help enforce this role into to society and encouraged false promises at the same time. Today, Clorox's methods of false promises in their advertising have not changed. They claim their Greenworks products are "natural", however they are not and consumers are buying into their words thinking they are helping the environment.

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