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The Effect of New Media on Advertising in Print Media

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The effect of new media on advertising in print media:

Print media indeed is the oldest kind of advertising that started way back in 1468 when the first printed advertisement was promoted. Since then, advertising in print media gone through several and significant developments and propagated and continued this way till the mid nineties when the internet advertising has begun and has been the fastest growing media segment.

By 2007, there were 6580 daily newspapers in the world selling 396 million copies a day, the world wide recession of 2008, combined with the rapid growth of web-based alternatives, caused a serious decline in advertising and circulation as many paper closed.

Internet came to offer a lot of new advertising technologies that provide facilities to both of the advertiser and the user such as: image manipulation, flash player, pop up, banner and e-mail advertisements.

Also internet advertising have been used by some companies and organizations to widely distribute their ads to anyone willing to see or hear them, as it is easier for the user surfing the web pages than reading ads in printed materials. Nowadays internet ads became all over the web even the social networks which are used daily by most people specially youth, so it made it easy for anyone to watch the ads later or show to a friend or even save it on his own computer. And these factors made internet and new media advertisement overpass the traditional ways of advertisement in print media, as it was stated of 2009, mobile and internet advertising grew by 18.1% and 9.2% respectively, while older media advertising saw declines: -14.8% (for magazines) and -18.7% (for newspapers).

As we can see there are billions of homes that have an internet connection around the world offering almost everything found in newspapers including classified ads and many traditional newspaper advertising sectors such as job ads which have also moved online for free. So, people prefer getting free news instead of paying for a newspaper or a magazine and this has affected the distribution of the print materials as new media has offered a higher quality of technology yet for free.

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