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The Ge Continuously Concentrating on Growth in to the Face Business Competitors . Since Ge Addressing Factors Such as Technology Commercial Excellence , Customer Focus , Globalization , Innovation Developing Growth Leaders Etc , It Got Excellent Result

Essay by   •  September 19, 2011  •  Essay  •  410 Words (2 Pages)  •  1,933 Views

Essay Preview: The Ge Continuously Concentrating on Growth in to the Face Business Competitors . Since Ge Addressing Factors Such as Technology Commercial Excellence , Customer Focus , Globalization , Innovation Developing Growth Leaders Etc , It Got Excellent Result

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CORPORATE STRATEGY

GE providing solutions to the customers in more than 100 countries and territories . GE considers the culture and GE family contributed over 200 million hours contributed for relief initiatives worldwide in 2006 . It has created many big ideas and increases the culture worldwide . Many business units established around the world . GE provides many products and services ranging from aircraft engines , power generation , water processing to consumer financing . The company was founded by Thomas Alva Edison with the name of Edison General Electric Company . GE has commitments such as more investments in Research and Development increase of revenues from Ecomagination products , reduction of greenhouse gas emissions andaStrategic Analysis

Business Level-Strategy:

The business strategy of Starbucks' is identical to the corporate level strategy since the company is a single business company, focusing on only coffee-related products and retail stores.

Corporate Level-Strategy:

Starbucks corporate strategy has been to establish itself as the premier purveyor of the finest coffee in the world, while maintaining their uncompromised principles as the grow. The firm principles of the company are seen with its maintenance of a great and proven work environment for every staff member in its retail stores. It upholds diversity and promises the highest standards for its products. The company satisfies customers and gives back to the community and the environment. Also, Starbucks persists to be profitable and it is. They live by a strict, slow growth policy completely dominating a market before setting its sights further abroad. This strategy has gained them the advantage of being one of the fastest growing companies in the country.

Structure and Control Systems:

Starbucks believes that their employees are one of their important assets in that their only sustainable advantage is the quality of their workforce. They have accomplished building a national retail company by creating pride in the labor produced through an empowering corporate culture, exceptional employee benefits, and employee stock ownership programs. The culture towards employees is laid back and supportive. Employees are empowered by management to make decisions without management referral and are encouraged to think of themselves as a part of the business. Management stands behind these decisions. Starbucks has avoided a hierarchical organizational structure and has no formal organizational chart. The company has both functional and product based divisions. There is some overlap in these divisions with some employees reporting to two division heads.

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