The Importance of Marketing in Your Business

The Importance Of Marketing In Your Business

By Carael Knight

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The true definition of marketing is setting up automatic, repeatable systems that create an environment where people want to buy from you instead of you having to sell them. Just as a bee is lured to the nectar of a flower, business people are lured to money. Entrepreneurs are the honeybees of our economy. Ultimately the goal of an entrepreneur is to extend the life of his or her enterprise for a lifetime. As a business owner, your ultimate product is a satisfied customer.

Some facts about the Internet and search engines:

Over 80 percent of Internet users use search engines to find information

A typical search can often generate thousands if not millions of results

Only those websites listed in the top 100 will ever see any significant traffic

Each day, millions of online businesses are competing for those top 100 spots

The best marketing advice I can give you is find the right audience, ask people what they what, and after that, simply give it to them. Marketing is the science behind encouraging interested people to buy. The success of any business basically comes down to these key points: You first have to increase the number of customers. Second, increase the amount of the average order, and third, increase the frequency of articles. There are two basic ways to make money from your website.

Portal website

A portal website is specifically designed to generate the bulk of its profit from the sale of advertising

Sales Website

A sales web site is designed to generate most of its profits from the sale of their products and services.

Traffic is the biggest asset that an Internet business owner can have. If you can build your traffic well enough, the income will definitely follow.

The Importance of Marketing

Financial success often depends on marketing ability. Finance, operations, accounting, and other business functions will not really matter if there is not sufficient demand for products and services so the company can make a profit. There must be atop line for there to be a bottom line. Many companies have now created a Chief Marketing Officer, or CMO, position to put marketing on a more equal footing with other C-Level executives such as the Chief Executive Officer (CEO) and Chief Financial Officer (CFO). Press releases from organizations of all kinds-c-from consumer goods makers to health care insurers and from non-profit organizations to industrial product manufacturers-trumpet their latest marketing achievements and can be found on their Web sites. In the business press, countless articles are devoted to marketing strategies and tactics.

Marketing is tricky, however, and it has been the Achilles' heel of many formerly prosperous companies. Large, well-known businesses such as Sears, Levi's, General Motors, Kodak, and Xerox have confronted newly empowered customers and new competitors, and have had to rethink their business models. Even market leaders such as Microsoft, Wal-Mart, Intel, and Nike recognize that they cannot afford to relax. Jack Welch, GE's brilliant former CEO, repeatedly warned his company: "Change or die." But making the right decisions is not always easy. Marketing managers must make major decisions such as what features to design into a new product, what prices to offer customers, where to sell products, and how much to spend on advertising or sales. They must also make more detailed decisions such as the exact wording or color for new packaging.

The companies at greatest risk are those that fail to carefully monitor their customers and competitors and to continuously improve their value offerings. They

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