The Macro Environment - Mark & Spenser Plc

INTRODUCTION

Mark & Spenser Plc, is a leading international retailer, having over 560 stores located throughout the UK and 150 stores globally, covering almost 30 countries. In addition M&S is serving 10 million customers throughout the stores in UK.

Marks & Spenser has been the first retailer in Britain who made pre-tax profit over 1billion in a year (BBC news 1998). Although a couple of years later they were hit by the credit crunch which made a dramatic effect on the firm as they fight back in the current economic situation.

Marks and Spencer offers perhaps the best quality food in the UK market. M&S Simply Food stores offer extremely tempting and delicious food. When Marks and Spencer entered food business there was a lot of speculation and scepticism about the prospects of its success and the very wisdom of this decision. However, within a few years of its launching, M&S Simply Food was among the leading food chains with superior quality and irresistibly tempting taste. Due to high prices M&SS Simply Food has enjoyed success mainly in the relatively richer community niche markets. This is age of marketing. Now the people are much aware in term to manage their life style culture health food and their standard of living.

The Macro Environment

"In analysing the macro environment, it is important to identify the factors that in turn affect a number of variables that are likely to influence the organisation's supply and demand level and it costs"( Kotler and Schlesinger 1991).

INTRODUCTION

Mark & Spenser Plc, is a leading international retailer, having over 560 stores located throughout the UK and 150 stores globally, covering almost 30 countries. In addition M&S is serving 10 million customers throughout the stores in UK.

Marks & Spenser has been the first retailer in Britain who made pre-tax profit over 1billion in a year (BBC news 1998). Although a couple of years later they were hit by the credit crunch which made a dramatic effect on the firm as they fight back in the current economic situation.

Marks and Spencer offers perhaps the best quality food in the UK market. M&S Simply Food stores offer extremely tempting and delicious food. When Marks and Spencer entered food business there was a lot of speculation and scepticism about the prospects of its success and the very wisdom of this decision. However, within a few years of its launching, M&S Simply Food was among the leading food chains with superior quality and irresistibly tempting taste. Due to high prices M&SS Simply Food has enjoyed success mainly in the relatively richer community niche markets. This is age of marketing. Now the people are much aware in term to manage their life style culture health food and their standard of living.

The

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